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Selling New Homes

Tips & Tools

4 Things Realtors® Should Pin (Beyond MLS Listings)

December 27, 2016
House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, means more than just posting your MLS listings. To gain followers and increase your reach on Pinterest, consider sharing a mix of useful content that interests potential home buyers, home…

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Tips & Tools

10 Tips for Cold-weather Home Showings

November 8, 2016
For sale sign, half buried in snow

The fall/winter selling season has its challenges: lower housing inventory, shorter days, inclement weather, fewer buyers and curb appeal that’s not at its most appealing—just to name a few. However, it does have some advantages, such as motivated buyers and sellers, potentially faster loan processing and less competition for moving companies, appraisers and other move-related services. Below are a few tips to help you make the most of your valuable cold-weather client appointments and achieve your sales goals before the year ends.   If you’re…

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