{"id":10058,"date":"2022-10-20T10:53:00","date_gmt":"2022-10-20T16:53:00","guid":{"rendered":"https:\/\/www.richmondamerican.com\/agent-blog\/?p=10058"},"modified":"2025-05-12T13:36:46","modified_gmt":"2025-05-12T19:36:46","slug":"find-real-estate-social-media-content","status":"publish","type":"post","link":"https:\/\/www.richmondamerican.com\/agent-blog\/find-real-estate-social-media-content\/","title":{"rendered":"Where to Find Real Estate Social Media Content"},"content":{"rendered":"\n<p>Is your social media program taking up too much of your time and attention? You may have a gold mine of shareable real estate social media content at your fingertips! Look to these sources the next time you\u2019re on the hunt for something to post, but don\u2019t have the bandwidth to research and write your own blog article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Homebuilders<\/h2>\n\n\n\n<p>Whether you cater to new-construction buyers or not, your local homebuilders may be sharing content that appeals to your audience.&nbsp;<a href=\"https:\/\/www.pinterest.com\/pinsbyra\/first-time-homebuyer-help\/\" target=\"_blank\" rel=\"noreferrer noopener\">First-time homebuyer tips<\/a>,&nbsp;<a href=\"https:\/\/www.pinterest.com\/pinsbyra\/mortgage-info\/\" target=\"_blank\" rel=\"noreferrer noopener\">mortgage info<\/a>,&nbsp;<a href=\"https:\/\/www.pinterest.com\/pinsbyra\/home-decorating\/\" target=\"_blank\" rel=\"noreferrer noopener\">decorating ideas<\/a>,&nbsp;<a href=\"https:\/\/www.instagram.com\/richmondamerican\/\" target=\"_blank\" rel=\"noreferrer noopener\">aspirational photography<\/a>,&nbsp;<a href=\"https:\/\/www.richmondamerican.com\/new-home-events\" target=\"_blank\" rel=\"noreferrer noopener\">local events<\/a>,&nbsp;<a href=\"https:\/\/www.pinterest.com\/pinsbyra\/real-estate-articles\/\" target=\"_blank\" rel=\"noreferrer noopener\">real estate trends<\/a>\u2014these are all topics that homebuilders touch on\u2014to a greater or lesser extent\u2014through&nbsp;<a href=\"https:\/\/www.richmondamerican.com\/campaigns\/259\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>&nbsp;and\/or&nbsp;<a href=\"https:\/\/www.richmondamerican.com\/agent-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog articles<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Master-planned communities<\/h2>\n\n\n\n<p>In some markets, master-planned communities are a large part of the real estate landscape, and some of them invest in generating local content (which may help you sell homes within the community), as well as lifestyle posts that can be enjoyed by current and potential residents alike. Some notable examples\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arizona<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_480643069.jpeg\" alt=\"Aerial view of homes in Marana, Arizona\" class=\"wp-image-10076\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_480643069.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_480643069-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Marana, Arizona<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Marana:<\/strong> <a href=\"https:\/\/gladdenfarms.com\/news-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gladden Farms<\/a><br><strong>Sahuarita: <\/strong><a href=\"https:\/\/ranchosahuarita.com\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rancho Sahuarita<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">California<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_225933916_California.jpeg\" alt=\"Aerial view of homes in Inland Empire, California\" class=\"wp-image-10063\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_225933916_California.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_225933916_California-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>I<em>n<\/em>land Empire, California<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Menifee: <\/strong>Audie Murphy Ranch<br><strong>Chino:<\/strong> <a href=\"https:\/\/thepreserveatchino.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Preserve at Chino<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Colorado<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_511199397_Colorado.jpeg\" alt=\"Downtown Erie near Colliers Hill community in Colorado\" class=\"wp-image-10064\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_511199397_Colorado.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_511199397_Colorado-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Erie, Colorado<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Erie: <\/strong><a href=\"https:\/\/livecolliershill.com\/news-blogs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colliers Hill<\/a><br><strong>Littleton:<\/strong> <a href=\"https:\/\/sterlingranchcolorado.com\/happenings\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sterling Ranch<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Florida<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_197517520_Florida.jpeg\" alt=\"Aerial view of homes in St. Augustine, Florida\" class=\"wp-image-10067\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_197517520_Florida.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_197517520_Florida-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>St. Augustine, Florida<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>St. Augustine:<\/strong> <a href=\"https:\/\/trailmarkliving.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TrailMark<\/a><br><strong>Middleburg:<\/strong> GreyHawk<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maryland<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_75007211_Maryland.jpeg\" alt=\"Charming train station in Brunswick, Maryland\" class=\"wp-image-10069\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_75007211_Maryland.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_75007211_Maryland-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Brunswick, Maryland<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Brunswick:<\/strong> <a href=\"https:\/\/www.brunswickcrossing.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">Brunswick Crossing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nevada<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_297935581_Nevada.jpeg\" alt=\"Aerial view of homes  with mountain backdrop in Henderson, Nevada\" class=\"wp-image-10071\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_297935581_Nevada.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_297935581_Nevada-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Henderson, Nevada<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Henderson:<\/strong> <a href=\"https:\/\/cadencenv.com\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cadence<\/a> &amp; <a href=\"https:\/\/lakelasvegas.com\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lake Las Vegas<\/a><br><strong>Las Vegas:<\/strong> <a href=\"https:\/\/summerlin.com\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Summerlin<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Oregon<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_431433699_Oregon.jpeg\" alt=\"Walking path and bridge in Hillsboro, Oregon\" class=\"wp-image-10073\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_431433699_Oregon.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_431433699_Oregon-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Hillsboro, Oregon<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Hillsboro:<\/strong> <a href=\"https:\/\/www.reedscrossing.com\/the-latest\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reed\u2019s Crossing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Virginia<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_150828697_Virginia.jpeg\" alt=\"Scenic garden in Stafford, Virginia\" class=\"wp-image-10074\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_150828697_Virginia.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_150828697_Virginia-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Stafford, Virginia<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Stafford:<\/strong> <a href=\"https:\/\/www.embreymill.com\/lifestyle\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Embrey Mill<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Washington<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"440\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_369543763_Washington.jpeg\" alt=\"The port in Port Orchard, Washington\" class=\"wp-image-10075\" srcset=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_369543763_Washington.jpeg 650w, https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/AdobeStock_369543763_Washington-300x203.jpeg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Port Orchard, Washington<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Bonney Lake: <\/strong><a href=\"https:\/\/www.tehaleh.com\/the-latest\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tehaleh<\/a><br><strong>Port Orchard:<\/strong> <a href=\"https:\/\/liveatmccormick.com\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">McCormick<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Home and lifestyle blogs<\/h2>\n\n\n\n<p>Fuel your clients\u2019 daydreams with softer-sell content that shows the emotional satisfaction of a new home. If they\u2019ve been itching for a chance to decorate a fresh space, enjoy more storage or a larger yard, or whip up Instagram-worthy dishes in a bigger, better kitchen, some lifestyle articles could help spur them to action. In addition to the obvious publications like House Beautiful and Better Homes &amp; Gardens, you can find home-oriented stories on&nbsp;<a href=\"https:\/\/www.houzz.com\/ideabooks\/decorating-your-first-home\" target=\"_blank\" rel=\"noreferrer noopener\">Houzz<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real estate associations and brands<\/h2>\n\n\n\n<p>Depending on your situation and affiliations, you may have big-brokerage blogs, home search sites and real estate associations to tap for content. Some articles may be more agent-focused than what you\u2019d want to pass along to your clients, but they may spark ideas and lead you toward stories worth sharing. Some sites require a subscription to access all the content, but others are free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand\/brokerage blogs<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.century21.com\/real-estate-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Century 21<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.coldwellbanker.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coldwell Banker<sup>\u00ae<\/sup><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.homelight.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">HomeLight<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.homes.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Homes.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/outfront.kw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keller Williams<sup>\u00ae<\/sup><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.neighborhoods.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neighborhoods.com<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.opendoor.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opendoor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.redfin.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redfin<sup>\u00ae<\/sup><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/news.remax.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RE\/MAX<sup>\u00ae<\/sup><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trulia.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trulia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.zillow.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zillow<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Association blogs<\/h3>\n\n\n\n<ul>\n<li><a href=\"http:\/\/nahbnow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Association of Home Builders<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/blogs.realtor.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Association of REALTORS<sup>\u00ae<\/sup><\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"http:\/\/www.coloradorealtors.com\/category\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colorado Association of REALTORS<sup>\u00ae<\/sup><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.car.org\/marketing\/clients\/infographics\" target=\"_blank\" rel=\"noreferrer noopener\">California Association of REALTORS<sup>\u00ae<\/sup><\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Real estate publications<\/h3>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.biggerpockets.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">BiggerPockets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.builderonline.com\/local-housing-data\" target=\"_blank\" rel=\"noreferrer noopener\">BUILDER Online<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/geekestateblog.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Geek Estate Blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.housingwire.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HousingWire<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.inman.com\/inmannext\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inman Next<\/a><\/li>\n<\/ul>\n\n\n\n<p>Happy sharing!<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"guide-crossSell crossSell-img\">\n  <div class=\"cs-content \">\n    <h2><b>Get inside tips for selling new homes!<\/b><\/h2>\n<p>Our free guide was designed to help agents leverage the top selling points of new homes\u2014and navigate some unique challenges that might arise in this market.<\/p>\n    <p class=\"cta\"><a href=\"https:\/\/www.richmondamerican.com\/campaigns\/11\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/p>\n  <\/div>\n  <div class=\"cs-image\"><img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/blog\/wp-content\/uploads\/2021\/02\/2-people-in-suits-looking-at-phone.png\" alt=\"Two people in suits outside looking at phone together and smiling\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is your social media program taking up too much of your time and attention? You may have a gold mine of sharable real estate social media content at your fingertips! Look to these sources the next time you\u2019re on the hunt for something to post, but don\u2019t have the bandwidth to research and write your own blog article. <\/p>\n","protected":false},"author":3,"featured_media":10087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[7],"tags":[32],"featured_image_src":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2022\/10\/SocialMediaBusiness.jpg","author_info":{"display_name":"Julia Miller","author_link":"https:\/\/www.richmondamerican.com\/agent-blog\/author\/jmiller\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Where to Find Real Estate Social Media Content - A blog for your sales success<\/title>\r\n<meta name=\"description\" content=\"Did you know you may have a gold mine of shareable real estate social media content at your fingertips? 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