{"id":14191,"date":"2025-01-02T16:23:46","date_gmt":"2025-01-02T23:23:46","guid":{"rendered":"https:\/\/www.richmondamerican.com\/agent-blog\/?p=14191"},"modified":"2025-01-03T16:28:14","modified_gmt":"2025-01-03T23:28:14","slug":"kickstart-new-year-of-selling-with-special-offers-for-clients","status":"publish","type":"post","link":"https:\/\/www.richmondamerican.com\/agent-blog\/kickstart-new-year-of-selling-with-special-offers-for-clients\/","title":{"rendered":"Kickstart a New Year of Selling with Special Offers for Clients"},"content":{"rendered":"\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;grid-template-columns:auto 40%\"><div class=\"wp-block-media-text__content\">\n<p>A new year means new opportunities to get buyers into their dream homes! Whether your clients are first-timers or seasoned homeowners looking for a fresh start in a move-in ready home, January is an excellent time to help them make their next move (and build momentum for a strong selling year). <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.richmondamerican.com\/campaigns\/1981\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2024\/12\/New-Starts-Now-update-logo_red.png\" alt=\"New Starts Now Home Event campaign logo\" class=\"wp-image-15443 size-full\"\/><\/a><\/figure><\/div>\n\n\n\n<p>The holiday season may have led many people to realize that their current home\u2014whether they own or rent\u2014is no longer meeting their needs. Maybe their entertaining areas are too small, they don\u2019t have enough bedrooms to host their family or their kitchen isn\u2019t properly equipped for cooking a larger meal.<\/p>\n\n\n\n<p>Beyond the desire for a more functional layout, affordability is also top of mind for many buyers, especially after an expensive holiday shopping season. House hunters want a home that checks the boxes on their wish list without breaking the bank. If this is the case for your clients and they\u2019re in need of some additional motivation, our <a href=\"https:\/\/www.richmondamerican.com\/campaigns\/1981\" target=\"_blank\" rel=\"noreferrer noopener\">New Starts Now Home Event<\/a>\u00a0may provide the extra push they need to make the leap into their dream move-in ready home.<\/p>\n\n\n\n<p>Buyers who choose to finance a new home through our affiliated lender, HomeAmerican Mortgage Corporation (<a href=\"https:\/\/www.richmondamerican.com\/terms-conditions#HMC\" target=\"_blank\" rel=\"noreferrer noopener\">see licensing information<\/a>), can enjoy substantial savings on closing costs. Depending on the region, we\u2019re offering up to 2 or 3 percent of the base price of the home in closing cost assistance for your clients. This opportunity can help homebuyers save thousands on their new abode, making the dream of homeownership more attainable and affordable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What buyers need to know about New Starts Now<\/strong><\/h3>\n\n\n\n<p>By effectively communicating the program requirements and highlighting the potential benefits, you can help buyers take full advantage of this exciting savings opportunity. Here are some key talking points to cover during your discussions with them:<\/p>\n\n\n\n<ul>\n<li>Buyers can use <a href=\"https:\/\/www.richmondamerican.com\/blog\/the-facts-on-closing-costs\/\" target=\"_blank\" rel=\"noreferrer noopener\">closing cost assistance<\/a> to buy down their interest rate when they finance through HomeAmerican Mortgage Corporation. This could, in turn, lower their monthly mortgage payments, yielding some attractive savings in the long term!<\/li>\n\n\n\n<li>Additional incentives may be available on a regional basis. These could include special financing rates or Flex Funds that can be used toward closing costs, rate buydowns or included options. Be sure to speak to your local Sales Associate or a <a href=\"https:\/\/www.richmondamerican.com\/campaigns\/2031\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Home Specialist<\/a> for more information on potential offers.<\/li>\n\n\n\n<li>Remind your clients to pay attention to offer requirements, including contract- and close-by dates. These programs are subject to change, so it\u2019s important to keep track of the details and stay on top of deadlines.<\/li>\n\n\n\n<li>Funds are limited, available on a first-come, first-served basis and may run out at any time. If your buyers are interested in a new Richmond American home, they should act fast!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Have clients who are on a tight timeline?<\/strong><\/h3>\n\n\n\n<p>Gone are the days when harried homebuyers have to settle for an older resale home that doesn\u2019t quite fit their needs. If your buyers are eager to start the new year in a fresh space, they\u2019re in luck! We have homes in communities across the country that are nearing completion or completed and can close in as little as 30 days. These <a href=\"https:\/\/www.richmondamerican.com\/campaigns\/2222\" target=\"_blank\" rel=\"noreferrer noopener\">quick move-in listings<\/a> are perfect for house hunters that are searching for a beautifully designed, new-construction home without the typical new-construction timeline. Whether they\u2019re relocating for a job, growing their family or just want to enjoy the benefits of homeownership without the delay, your clients will find that a move-in ready home offers the perfect solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional reasons to buy a move-in ready home:<\/h3>\n\n\n\n<ul>\n<li>The sooner your clients sign those closing papers, the&nbsp;<strong>less chance there is for costs to fluctuate<\/strong>. Buyers can take advantage of current special offers and feel confident in what they\u2019ll be paying when they sign their names on the dotted line. No surprises or sticker shock here!<\/li>\n\n\n\n<li>In addition to inviting layouts and versatile living spaces, these homes also offer <strong>stunning finishes<\/strong> that have been <a href=\"https:\/\/www.richmondamerican.com\/campaigns\/2163\/\" target=\"_blank\" rel=\"noreferrer noopener\">thoughtfully curated<\/a> by our team of professional designers. The end result is a property that\u2019s as eye-catching as it is functional, from the cabinets all the way down to the flooring.<\/li>\n\n\n\n<li>When selecting those designer details, our team works with high-quality products from <strong>brands your buyers know and trust<\/strong>\u2014including &nbsp;GE\u00ae,&nbsp;Delta\u00ae,&nbsp;Sherwin-Williams\u00ae,&nbsp;Kichler\u00ae&nbsp;and more.* Clients will appreciate the peace of mind that comes with having a home filled with fixtures, finishes and appliances from recognizable vendors.<\/li>\n\n\n\n<li>The&nbsp;<strong>ability to tour<\/strong>&nbsp;our available move-in ready homes can also make a significant difference to prospective homebuyers. Instead of just exploring a model, they can have the chance to look at the exact home they\u2019re interested in! They\u2019ll be able to measure the great room for their couch, ensure the closets are big enough for their clothes, begin plotting how they\u2019ll organize their dream kitchen and more. The possibilities are endless!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Next steps\u2026<\/strong><\/h3>\n\n\n\n<p>Don\u2019t let your clients miss out on the chance to save big on that impressive new home they\u2019ve been wanting. Be sure to\u00a0<a href=\"https:\/\/www.richmondamerican.com\/campaigns\/1981\" target=\"_blank\" rel=\"noreferrer noopener\">share our offer page<\/a>\u00a0and the information above with them. The sooner you get your buyers into their dream homes, the sooner you can start making progress toward this year\u2019s sales goals!<\/p>\n\n\n\n<p>To learn more about our communities and listings or to schedule a tour, be sure to visit <a href=\"https:\/\/www.richmondamerican.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RichmondAmerican.com<\/a> or call <a href=\"tel: 888.996.3060\">888.996.3060<\/a>.<\/p>\n\n\n\n<p><strong><em>We pay commission!<\/em><\/strong> If you register your client <a href=\"https:\/\/www.richmondamerican.com\/agent-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">on our website<\/a>, they can tour any Richmond American community\u2014even when you\u2019re unavailable\u2014without risk to your commission.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More from our Agent HQ\u2122 blog<\/strong><\/h3>\n\n\n\n<p>Use these articles as handy resources to help you sell and succeed this year!<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.richmondamerican.com\/agent-blog\/6-real-estate-resolutions-to-boost-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Real Estate Resolutions to Boost Your Business This Year<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.richmondamerican.com\/agent-blog\/find-beautiful-curated-homes-for-your-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find Beautiful Curated Homes for Your Clients<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.richmondamerican.com\/agent-blog\/tips-for-making-real-estate-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tips and Best Practices for Making Real Estate Videos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.richmondamerican.com\/agent-blog\/niche-marketing-in-real-estate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Niche Marketing in Real Estate 101<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.richmondamerican.com\/agent-blog\/nurture-leads-with-helpful-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nurture Leads by Sharing Helpful Content<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>*These registered trademarks are the property of the vendors, who are not affiliated with, connected to or sponsored by the Richmond American Homes companies.<\/em><\/p>\n\n\n\n<p><em>Closing dates are subject to change and cannot be guaranteed. Homebuyers may be limited in the structural changes, options and upgrades which can be made to homes.<\/em><\/p>\n\n\n\n<div class=\"cross-sell\">\n  <div class=\"cs-content-new\">\n     <div class=\"u-width-30 cs-image\"><a href=\"https:\/\/www.richmondamerican.com\/agent-resources\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"post-img u-width-100\" src=\"https:\/\/www.richmondamerican.com\/images\/iStock-833439398_S.webp\" alt=\"A sign up button to sign up for an account with Richmond American\"><\/a>\n     <\/div>\n     <div class=\"u-width-70 cs-content\">    \n       <h4>Don&#8217;t miss out!<\/h4>\n       <p>Keep current with our special offers, active listings, new communities, agent events and more with a free account at RichmmondAmerican.com<\/p>\n       <p class=\"m-top-40\"><a class=\"btn-rah\" href=\"https:\/\/www.richmondamerican.com\/agent-resources\" target=\"_blank\" rel=\"noopener\">Sign up now<\/a><\/p>\n     <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new year means new opportunities to get buyers into their dream homes! Whether your clients are first-timers or seasoned homeowners looking for a fresh start, January is an excellent time to help them make their move (and start your selling year off strong). If affordability is top of mind for your buyers and they need some additional motivation, our New Starts Now Home Event may provide the extra push they need. Read more.<\/p>\n","protected":false},"author":14,"featured_media":14193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[2],"tags":[56,90],"featured_image_src":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2024\/12\/iStock-02936085.jpg","author_info":{"display_name":"Matt Howshar","author_link":"https:\/\/www.richmondamerican.com\/agent-blog\/author\/mhow0520\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Kickstart a New Year of Selling with Special Offers for Clients<\/title>\r\n<meta name=\"description\" content=\"Ready to start the selling year off strong? Our exciting savings event can help you get your client into a move-in ready home. 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