- \n
- Bring a book in your briefcase or purse and pull it out when you find pockets of extra time throughout your day. You\u2019ll be surprised at how often the opportunity arises\u2014your morning commute on the train, waiting at the doctor\u2019s office, or even arriving early to a meeting. If you aren\u2019t inclined to lug around a heavy paper book, an electronic reader could be the perfect lightweight solution.<\/li>\n\n\n\n
- Block out 10 to 15 minutes in the morning or evening just for reading. Picking up a book is a great way to start or end the day and can be a productive alternative to scrolling through emails right when you get up or falling asleep to the TV at night. Plus, even just a few pages a day helps you make progress toward finishing those books for real estate agents.<\/li>\n\n\n\n
- Find a reading partner to hold you accountable. Having a friend or colleague to discuss a book with can provide both connection and motivation for your reading journey. If you prefer a more organized format, join a book club! These groups offer community and avenues for thoughtful discussion among individuals with similar interests\u2014in your case, you could look for (or start) a book club specifically for real estate agents.<\/li>\n\n\n\n
- Consider audiobooks instead of physical copies or eBooks. This opens up new possibilities for when and where you can read. Knock out a chapter or two while you\u2019re driving to a listing appointment, cleaning your house, cooking dinner, or even walking the dog.<\/li>\n<\/ul>\n\n\n\n
The Millionaire Real Estate Agent<\/a><\/h2>\n\n\n\n
by Gary Keller, with Dave Jenks and Jay Papasan (2004)<\/strong><\/p>\n\n\n\n
![\"The](\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2025\/05\/3c56894b1c96d595a2b2575db5523e42.jpg\")
<\/figure>\n\n\n\nYou\u2019ve probably heard of this best-selling book already, and for good reason\u2014it\u2019s a foundational read for both new and experienced agents alike. Gary Keller uses interviews and personal experience to outline tips and techniques for building a lucrative real estate business and regularly earning over $1 million. Despite the title, the key lesson of The Millionaire Real Estate Agent<\/em> focuses less on the money itself and more on the idea of achieving excellence in your career. <\/p>\n\n\n\n
Length:<\/strong> 368 pages<\/p>\n\n\n\n
About the author:<\/strong> <\/em>As a co-founder of Keller Williams Realty International, Gary Keller is no stranger to real estate, and he grew his business to become one of the largest real estate companies in the world. From there, he took his years of experience and passion for teaching and began helping agents and entrepreneurs find extraordinary success in their own work. Besides writing several popular books, Keller also teaches seminars across the country and was a finalist for Inc. Magazine\u2019s Entrepreneur of the Year in 2014.<\/p>\n\n\n\n
Shift: How Top Real Estate Agents Tackle Tough Times<\/a><\/h2>\n\n\n\n
by Gary Keller, with Dave Jenks and Jay Papasan (2008)<\/strong><\/p>\n\n\n\n
![\"The](\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2025\/05\/812d6addb3b0c79a53f17d70a7ca7485.jpg\")
<\/figure>\n\n\n\nThe ability to stay agile in a constantly changing market is a valuable skill, especially in the current environment. Shift <\/em>reveals 12 strategies for navigating difficult times in the real estate market, including Master the Market of the Moment, Do More with Less, and Get Real, Get Right. These tactics can help agents transform their thoughts, actions, focus, and results for the better, regardless of the state of the market.<\/p>\n\n\n\n
Length: <\/strong>200 pages<\/p>\n\n\n\n
More by Gary Keller:<\/strong> Check out The ONE Thing <\/em>for valuable advice on productivity, focus, and success. Discover his other books at kellerink.com<\/a>.<\/p>\n\n\n\n
Reverse Selling: How Real Estate Agents Can Turn Cold Calls into Clients<\/a><\/h2>\n\n\n\n
by Brandon Mulrenin (2021)<\/strong><\/p>\n\n\n\n
![\"The](\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2025\/05\/2d8839797a91f1df0de15a8127f53ba9.jpg\")
<\/figure>\n\n\n\nIt\u2019s important to remember that real estate agents are also salespeople and, as such, they encounter similar difficulties\u2014namely, the challenge of convincing potential customers\/clients to trust them. To combat this challenge, Brandon Mulrenin developed the Reverse Selling Method, which he details in this book. Readers will find practical advice and strategies for altering their mindset around sales, changing the way prospects respond and developing better relationships with clients.<\/p>\n\n\n\n
Length:<\/strong> <\/em>156 pages<\/p>\n\n\n\n
About the author:<\/strong> Beginning as a mortgage loan officer with Quicken Loans, Brandon Mulrenin eventually made the leap to real estate and was later recognized as the #1 listing agent for Keller Williams Premier in 2014. According to his website, he began training other real estate agents using his Reverse Selling Method before opening his own real estate brokerage firm in 2018, which grew into one of the fastest growing independent real estate brokerages in the United States. Learn more about Mulrenin and his Reverse Selling training and coaching programs at reverseselling.com<\/a>.<\/p>\n\n\n\n
YouTube for Real Estate Agents<\/a><\/h2>\n\n\n\n
by Karin Carr (2019)<\/strong><\/p>\n\n\n\n
![\"The](\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2025\/05\/c20aeeb317e68e1b59d22e262f3f98af.jpg\")
<\/figure>\n\n\n\nIf cold-calling is a challenge for you, what other options are available for marketing your business and generating leads? According to Karin Carr, YouTube might just be the solution you\u2019re looking for. In YouTube for Real Estate Agents, <\/em>Carr explains the many benefits of this free platform and teaches readers how to effectively leverage their channel in order to attract more clients. <\/p>\n\n\n\n
Length:<\/strong> <\/em>92 pages<\/p>\n\n\n\n
About the author:<\/strong> A Realtor\u00ae since 2005, Karin Carr has changed the game when it comes to online marketing for the real estate industry. Carr now focuses on helping other agents and brokerages transform their businesses using her innovative strategies, and serves as a sought-after motivational speaker, an online coach, and a popular digital creator. Check out her YouTube channel<\/a> for more advice on real estate and video marketing<\/a>.<\/p>\n\n\n\n
The Book of YES: The Ultimate Real Estate Agent Conversation Guide<\/a><\/h2>\n\n\n\n
by Kevin Ward (2016)<\/strong><\/p>\n\n\n\n
![\"The](\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2025\/05\/effadb5d8a8be2e7df3f22262a2942c1.jpg\")
<\/figure>\n\n\n\nConversation is key for real estate agents, and they typically want their conversations to end in a \u201cYes.\u201d In The Book of YES<\/em>, Kevin Ward offers agents valuable tools for improving their conversations and getting more buyers to say \u201cYES.\u201d He provides a total of 27 scripts covering a wide range of scenarios, each one tested and perfected by Ward himself, and sets readers up with a solid foundation for making those scripts work for them.<\/p>\n\n\n\n
Length:<\/strong> <\/em>152 pages<\/p>\n\n\n\n
About the author:<\/strong> Kevin Ward learned the hard way that, in the world of real estate, not all conversations end in \u201cYes.\u201d Over years of working, failing and learning as an agent, Ward developed an approach to selling homes that led to more successful conversations with his prospects and clients (and over 100 homes sold each year). Now, Ward shares his approach with others and trains agents to create the life and business of their dreams. Find his other resources and services at yesmasters.com<\/a>.<\/p>\n\n\n\n
6 Steps to 7 Figures: A Real Estate Professional\u2019s Guide to Building Wealth and Creating Your Own Destiny<\/a><\/h2>\n\n\n\n
by Pat Hiban (2011)<\/strong><\/p>\n\n\n\n
![\"The](\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2025\/05\/8be92abb99dc983708e30786bda477d0.jpg\")
<\/figure>\n\n\n\nLooking to maximize your value to clients? This book provides actionable strategies for doing so, as well as clear steps to reach your earning potential. Written by Pat Hiban, 6 Steps to 7 Figures<\/em> combines motivational advice and practical tips to help real estate professionals leave the \u201cworkaholic\u201d lifestyle behind, build their business and enjoy financial freedom.<\/p>\n\n\n\n
Length:<\/strong>216 pages<\/p>\n\n\n\n
About the author:<\/strong> After achieving the ranking of number one real estate agent in the world with both RE\/MAX and Keller Williams, as well as earning the coveted \u201cBillion-Dollar Agent\u201d title, Pat Hiban dedicated himself to sharing his knowledge. Hiban is the founder of Rebus University, an online real estate school, and in 2014 launched the Real Estate Rockstars<\/a> podcast, using his decades of experience to help other agents find success in their careers.<\/p>\n\n\n\n
To wrap it up<\/h2>\n\n\n\n
Continued growth and education is important at any stage of your career, and we hope this list of books for real estate agents serves as a helpful starting point. If you\u2019re hungry for more helpful materials, our Agent HQ\u2122 blog<\/a> is a goldmine of information on everything from personal branding<\/a> to floor plans for your clients<\/a>. We also have an agent-focused guide<\/a> that makes for some great reading, particularly if you\u2019re just getting into selling new homes.<\/p>\n\n\n\n
For additional information, check out our agent resources<\/a> page on our website and register for a free account<\/a> to receive updates on communities, listings, upcoming events, and more (delivered straight to your inbox!).<\/p>\n\n\n\n
\n
![\"Woman](\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2023\/08\/CrossSell_PreparingForAMove-feature_BLOG.jpg\")
<\/a>\n <\/div>\n