{"id":2367,"date":"2017-04-06T16:35:31","date_gmt":"2017-04-06T22:35:31","guid":{"rendered":"https:\/\/www.richmondamerican.com\/agent-blog\/?p=2367"},"modified":"2024-08-23T15:53:48","modified_gmt":"2024-08-23T21:53:48","slug":"how-to-write-better-house-listings","status":"publish","type":"post","link":"https:\/\/www.richmondamerican.com\/agent-blog\/how-to-write-better-house-listings\/","title":{"rendered":"How to Write Better House Listings"},"content":{"rendered":"

The photography\u2019s on point<\/a>. The asking price is right. All you need now is a killer property description. Boost your house listings from good to great with the following tips!<\/p>\n

\"Great<\/p>\n

Be selective.<\/strong><\/h3>\n

Your description doesn\u2019t have to encompass everything and the kitchen sink (though, if it\u2019s a farmhouse sink<\/a>, definitely mention that!). Focus on what\u2019s most important and leave the rest for a phone call or scheduled showing.<\/p>\n

Before you even start writing, make a list of the home\u2019s most powerful selling points. What sets it apart from other homes in the neighborhood? Does it have something desirable that comps lack? Also prioritize features that are popular in your area, whether that\u2019s a backyard bordering a greenbelt, a main-floor master suite or energy upgrades such as a tankless water heater or solar panels.<\/p>\n

Not sure what\u2019s hot?<\/em><\/strong> Every market is different, but Kiplinger.com lists seven home features<\/a> sought by at least 80% of homebuyers, according to the National Association of Home Builders\u2019 2016 Housing Preferences report. Consider including these features in your house listings when you can.<\/p>\n

If there\u2019s anything negative you must disclose to ensure you\u2019re talking to the right buyers, add that to the list, too. Surprising shoppers with eviction damage, parking problems or a need for major renovation? Likely an even worse idea than it sounds.<\/p>\n

Once you\u2019ve got a solid priority list, check off items as you write. It may seem like an unnecessary step, but it could help keep you zeroed in on the task.<\/p>\n

\"Spacious<\/a><\/p>\n

Be specific.<\/strong><\/h3>\n

Property descriptions are typically between 50 and 150 words, and there\u2019s evidence to suggest that shorter is better. That means each word you choose has to work its hardest to help you make the sale. Whenever possible, stick with brand names and actual sizes, finishes, colors and materials. Avoid using too many fluff terms like \u201cstunning\u201d or \u201cgorgeous;\u201d they take up valuable characters and don\u2019t convey much information.<\/p>\n

Keep in mind that buyers are looking for details in the description that they can\u2019t see for themselves in the listing photos, so go ahead and call out that hidden dishwasher, almost-out-of-frame pocket office or backyard view.<\/p>\n

Good:\u00a0<\/strong>Imagine whipping up breakfast every morning in this home\u2019s gorgeous modern kitchen! You\u2019ll love the bright white cabinets, classic stone countertops, hardwood floors, beautiful breakfast bar with seating for five and updated appliances\u2014including an oversized refrigerator and double ovens!<\/p>\n

Better:\u00a0<\/strong>The open-concept kitchen offers timeless Shaker cabinets, a subway tile backsplash, granite countertops, hardwood floors in a reclaimed-wood finish, a breakfast bar and new stainless-steel GE\u00ae appliances\u2014including a gas cooktop, dishwasher, wall ovens and 47″ refrigerator!<\/p>\n

An added bonus to being specific?<\/em><\/strong> Keywords. A buyer might search for the \u201cShaker cabinets\u201d or \u201csubway tile\u201d on her wish list but probably won\u2019t look for \u201cgorgeous kitchen.\u201d<\/p>\n

\"Closet<\/p>\n

Be accurate.<\/strong><\/h3>\n

House listings can be inaccurate in a wide range of completely preventable<\/em> ways. Here are just a few of the things to check for before you hit \u201csubmit.\u201d<\/p>\n