{"id":2711,"date":"2019-02-08T13:39:18","date_gmt":"2019-02-08T19:39:18","guid":{"rendered":"https:\/\/www.richmondamerican.com\/agent-blog\/?p=2711"},"modified":"2025-06-17T10:55:53","modified_gmt":"2025-06-17T16:55:53","slug":"use-homebuilder-incentives-to-sell-new-homes","status":"publish","type":"post","link":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/","title":{"rendered":"Using Homebuilder Incentives to Make the Sale"},"content":{"rendered":"<p>An often-overlooked benefit of selling new homes: special offers and events! They\u2019re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now.<\/p>\n<h3><strong>How can real estate agents find out about homebuilder incentives and events?<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2715 size-full\" style=\"width: 75px;\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/BLOG_Icon_Mobile.png\" alt=\"cellphone logo\" width=\"100\" height=\"100\" \/><\/p>\n<hr \/>\n<p>At Richmond American, we tend to share special offers via <a href=\"https:\/\/www.richmondamerican.com\/campaigns\/259?ch=online&amp;ls=social-site&amp;ta=agent-blog\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a> and <a href=\"https:\/\/www.richmondamerican.com\/real-estate-agents-center\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a>, so it\u2019s a good idea to connect with us so you\u2019ll always be in the know. Feel free to share our posts and promotional pages to help inform your clients about what\u2019s offered in their area.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2718 size-full\" style=\"width: 75px;\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/BLOG_Icon_website.png\" alt=\"social media logo\" width=\"100\" height=\"100\" \/><\/p>\n<hr \/>\n<p>In the part of our website for real estate agents, we have an <a href=\"https:\/\/www.richmondamerican.com\/new-home-events\/realtor\" target=\"_blank\" rel=\"noopener noreferrer\">Upcoming Events<\/a> section to let you know all about the activities we have planned at communities near you. They could range from Open Houses and community sneak peeks to dusty boot tours, Lunch &amp; Learn sessions, bus tours and more. Once you\u2019ve created a free account, you\u2019ll also see a handy list of homebuyer incentives\u2014and agent offers, too!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2717 size-full\" style=\"width: 75px;\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/BLOG_Icons_Group.png\" alt=\"logo with three people\" width=\"100\" height=\"100\" \/><\/p>\n<hr \/>\n<p>You may also stay in the loop by getting to know our on-site sales associates and the New Home Specialists at our Homebuyer Resource Center. They can give you the scoop on <a href=\"https:\/\/www.richmondamerican.com\/national-promo\" target=\"_blank\" rel=\"noopener\">national<\/a> and community-specific special offers and events, provide promotional materials like flyers and more.<\/p>\n<p>Homebuilder incentives could be the edge you need in a competitive sales environment. Don\u2019t hesitate to contact us at <a href=\"tel:888-500-7060\">888.500.7060<\/a> if we can help you get to the closing table!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An often-overlooked benefit of selling new homes: special offers and events! They\u2019re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[2],"tags":[8,55,104],"featured_image_src":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg","author_info":{"display_name":"rahblogadmin","author_link":"https:\/\/www.richmondamerican.com\/agent-blog\/author\/rahblogadmin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Using Homebuilder Incentives to Make the Sale - A blog for your sales success<\/title>\r\n<meta name=\"description\" content=\"Use homebuilder incentives to make the sale! Homebuyers on the fence may find the motivation they need to make their move.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Using Homebuilder Incentives to Make the Sale - A blog for your sales success\" \/>\r\n<meta property=\"og:description\" content=\"Use homebuilder incentives to make the sale! Homebuyers on the fence may find the motivation they need to make their move.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/\" \/>\r\n<meta property=\"og:site_name\" content=\"A blog for your sales success\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RichmondAmerican\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-02-08T19:39:18+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-06-17T16:55:53+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"650\" \/>\r\n\t<meta property=\"og:image:height\" content=\"440\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"rahblogadmin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@RAHomes\" \/>\r\n<meta name=\"twitter:site\" content=\"@RAHomes\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rahblogadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/\"},\"author\":{\"name\":\"rahblogadmin\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/person\/5a86250ea75b5a28a28004c59459b54e\"},\"headline\":\"Using Homebuilder Incentives to Make the Sale\",\"datePublished\":\"2019-02-08T19:39:18+00:00\",\"dateModified\":\"2025-06-17T16:55:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg\",\"keywords\":[\"agent events\",\"homebuyer events\",\"why sell new\"],\"articleSection\":[\"Events &amp; specials\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/\",\"url\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/\",\"name\":\"Using Homebuilder Incentives to Make the Sale - A blog for your sales success\",\"isPartOf\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg\",\"datePublished\":\"2019-02-08T19:39:18+00:00\",\"dateModified\":\"2025-06-17T16:55:53+00:00\",\"description\":\"Use homebuilder incentives to make the sale! Homebuyers on the fence may find the motivation they need to make their move.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage\",\"url\":\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg\",\"contentUrl\":\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg\",\"width\":650,\"height\":440,\"caption\":\"Kitchen with white cabinets and center island\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.richmondamerican.com\/agent-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using Homebuilder Incentives to Make the Sale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#website\",\"url\":\"https:\/\/www.richmondamerican.com\/agent-blog\/\",\"name\":\"A blog for your sales success\",\"description\":\"agent HQ\",\"publisher\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.richmondamerican.com\/agent-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#organization\",\"name\":\"Richmond American\",\"url\":\"https:\/\/www.richmondamerican.com\/agent-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2023\/11\/favicon.png\",\"contentUrl\":\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2023\/11\/favicon.png\",\"width\":179,\"height\":179,\"caption\":\"Richmond American\"},\"image\":{\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RichmondAmerican\",\"https:\/\/twitter.com\/RAHomes\",\"https:\/\/www.linkedin.com\/company\/richmond-american\",\"https:\/\/youtube.com\/RAHomes\",\"https:\/\/instagram.com\/richmondamerican\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/person\/5a86250ea75b5a28a28004c59459b54e\",\"name\":\"rahblogadmin\",\"sameAs\":[\"http:\/\/localhost:5309\"],\"url\":\"https:\/\/www.richmondamerican.com\/agent-blog\/author\/rahblogadmin\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Homebuilder Incentives to Make the Sale - A blog for your sales success","description":"Use homebuilder incentives to make the sale! Homebuyers on the fence may find the motivation they need to make their move.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/","og_locale":"en_US","og_type":"article","og_title":"Using Homebuilder Incentives to Make the Sale - A blog for your sales success","og_description":"Use homebuilder incentives to make the sale! Homebuyers on the fence may find the motivation they need to make their move.","og_url":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/","og_site_name":"A blog for your sales success","article_publisher":"https:\/\/www.facebook.com\/RichmondAmerican","article_published_time":"2019-02-08T19:39:18+00:00","article_modified_time":"2025-06-17T16:55:53+00:00","og_image":[{"width":650,"height":440,"url":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg","type":"image\/jpeg"}],"author":"rahblogadmin","twitter_card":"summary_large_image","twitter_creator":"@RAHomes","twitter_site":"@RAHomes","twitter_misc":{"Written by":"rahblogadmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#article","isPartOf":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/"},"author":{"name":"rahblogadmin","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/person\/5a86250ea75b5a28a28004c59459b54e"},"headline":"Using Homebuilder Incentives to Make the Sale","datePublished":"2019-02-08T19:39:18+00:00","dateModified":"2025-06-17T16:55:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/"},"wordCount":258,"publisher":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#organization"},"image":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg","keywords":["agent events","homebuyer events","why sell new"],"articleSection":["Events &amp; specials"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/","url":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/","name":"Using Homebuilder Incentives to Make the Sale - A blog for your sales success","isPartOf":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage"},"image":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg","datePublished":"2019-02-08T19:39:18+00:00","dateModified":"2025-06-17T16:55:53+00:00","description":"Use homebuilder incentives to make the sale! Homebuyers on the fence may find the motivation they need to make their move.","breadcrumb":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#primaryimage","url":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg","contentUrl":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/07\/Blog_InventoryHomes-5-1.jpg","width":650,"height":440,"caption":"Kitchen with white cabinets and center island"},{"@type":"BreadcrumbList","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/use-homebuilder-incentives-to-sell-new-homes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.richmondamerican.com\/agent-blog\/"},{"@type":"ListItem","position":2,"name":"Using Homebuilder Incentives to Make the Sale"}]},{"@type":"WebSite","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#website","url":"https:\/\/www.richmondamerican.com\/agent-blog\/","name":"A blog for your sales success","description":"agent HQ","publisher":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.richmondamerican.com\/agent-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#organization","name":"Richmond American","url":"https:\/\/www.richmondamerican.com\/agent-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2023\/11\/favicon.png","contentUrl":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2023\/11\/favicon.png","width":179,"height":179,"caption":"Richmond American"},"image":{"@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RichmondAmerican","https:\/\/twitter.com\/RAHomes","https:\/\/www.linkedin.com\/company\/richmond-american","https:\/\/youtube.com\/RAHomes","https:\/\/instagram.com\/richmondamerican"]},{"@type":"Person","@id":"https:\/\/www.richmondamerican.com\/agent-blog\/#\/schema\/person\/5a86250ea75b5a28a28004c59459b54e","name":"rahblogadmin","sameAs":["http:\/\/localhost:5309"],"url":"https:\/\/www.richmondamerican.com\/agent-blog\/author\/rahblogadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/posts\/2711"}],"collection":[{"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":4,"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"predecessor-version":[{"id":14800,"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/posts\/2711\/revisions\/14800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/media\/4381"}],"wp:attachment":[{"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}