{"id":2888,"date":"2021-02-05T11:36:52","date_gmt":"2021-02-05T17:36:52","guid":{"rendered":"https:\/\/www.richmondamerican.com\/agent-blog\/?p=2888"},"modified":"2025-03-11T12:28:33","modified_gmt":"2025-03-11T18:28:33","slug":"selling-power-of-personalization-in-new-home-sales","status":"publish","type":"post","link":"https:\/\/www.richmondamerican.com\/agent-blog\/selling-power-of-personalization-in-new-home-sales\/","title":{"rendered":"The Power of Personalization in New Home Sales"},"content":{"rendered":"\n<p>Finding\na resale home that checks all the boxes on your clients\u2019 wish list?&nbsp;<strong>Good luck!<\/strong><\/p>\n\n\n\n<p>Finding a floor plan that clients can personalize with their choice of cabinets, countertops, flooring and more?&nbsp; <strong>Good business.<\/strong><\/p>\n\n\n\n<p>If you\u2019re looking for ways to wow your clients and earn their repeat business and referrals, it\u2019s time to make new home sales and the Richmond American Home Gallery\u2122 a part of your strategy. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the Home Gallery\u2122?<\/h3>\n\n\n\n<p>It\u2019s a boutique-style design center that\u2019s unlike\nothers in the homebuilding industry. There, buyers who choose to build a new\nRichmond American home from the ground up select the interior design options\nthat fit their personal taste and lifestyle\u2014all in a showroom setting!<\/p>\n\n\n\n<p>From the moment your clients walk through the door,\nthey\u2019ll be dazzled by the array of flooring, cabinetry, faucets, lighting, door\nknobs, stair railings, countertops and other home features on display. They\u2019ll\nhave a chance to touch and try many of the materials that can be a part of\ntheir finished home\u2014a huge plus for buyers who have trouble envisioning a house\nthat hasn\u2019t been built. We\u2019ve even created model room vignettes to serve as\ninspiration!<\/p>\n\n\n\n<p>Watch and share our latest Home Gallery\u2122 video below, then visit the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.richmondamerican.com\/design-a-home\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Home<\/a> section of our website to explore more information and to locate your nearest showroom so you can schedule a tour. We also have an online version of our Home Gallery\u2122 brochure and an overview of our design center experience that you can share with your clients. Together, they can help you illustrate for buyers how our process differs from that of other builders they may be considering.\u00a0 <\/p>\n\n\n\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yB2zIWb2PTA?rel=0&amp;?VQ=HD1080\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" title=\"New Home Design Center | The Home Gallery\u2122 by Richmond American\"><\/iframe><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How does the personalization process work?<\/h3>\n\n\n\n<p>Some homebuyers may be intimidated by the thought of having hundreds of design options at their fingertips; others may see it as their dream come true. Believe it or not, we\u2019ve developed a system that delights both ends of this spectrum!<\/p>\n\n\n\n<p>Shortly after they sign the contract, your clients will receive a call from a Home Gallery\u2122  representative to:<\/p>\n\n\n\n<ul>\n<li>Outline the design selection process, including our deposit policies<\/li>\n\n\n\n<li>Schedule a face-to-face appointment with a design consultant<\/li>\n<\/ul>\n\n\n\n<!-- <p>If your clients want you to attend their Home Gallery\u2122 appointment, you\u2019re welcome to do so (local <a href=\"https:\/\/www.richmondamerican.com\/covid-19\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">health and safety guidelines<\/a> permitting). How involved you\u2019d like to be is up to you and your clients! <\/p> -->\n\n\n\n<p>On appointment day, the design consultant will interview your clients before breaking out the swatches and samples. A favorite vacation destination, furniture likes and dislikes, whether your client has small children or large pets; personal details like these can give a designer insight into not only the colors and styles that will appeal to the buyer, but also the level of product durability they\u2019ll need in day-to-day use. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong> Pro tip:  <\/strong><\/p>\n<cite><em>Encourage your buyers to bring in photos of rooms they like and a list of their must-haves (including home technology!). If they need inspiration, send them to our <a href=\"https:\/\/www.pinterest.com\/pinsbyra\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pinterest account (opens in a new tab)\">Pinterest account<\/a>. <\/em><br><em>  <\/em><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Once the designer has a good feel for what your clients are looking for, he or she will introduce them to our color studios\u2014groups of products that have been hand-selected to coordinate with each other, no matter the combination. Buyers drawn to warmer golden tones may decide to start browsing in the Bermuda Linen color studio, while fans of gray may opt for our Stone Creek or Coastal Gray selections. <\/p>\n\n\n<div class=\"ub_image_slider swiper-container wp-block-ub-image-slider\" id=\"ub_image_slider_daab1920-0080-4994-99e6-548927dc82b6\" data-swiper-data='{\"spaceBetween\":20,\"slidesPerView\":1,\"loop\":true,\"pagination\":{\"el\": \".swiper-pagination\" , \"type\": \"progressbar\"}\n            ,\"navigation\": {\"nextEl\": \".swiper-button-next\", \"prevEl\": \".swiper-button-prev\"}, \"keyboard\": { \"enabled\": true },\n            \"effect\": \"slide\"}'><div class=\"swiper-wrapper\"><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/HG_CO_Ext_26161_RET_S.jpg\" alt=\"Home Gallery design center exterior\"><figcaption class=\"ub_image_slider_image_caption\">Our Home Gallery\u2122 locations are conveniently located and designed to showcase the home options available. <\/figcaption><\/figure><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/Greeting_HG3612_RET_S.jpg\" alt=\"Design consultant gets to know homebuyer likes and needs\"><figcaption class=\"ub_image_slider_image_caption\">With us, it&#8217;s personal.\u2122 That&#8217;s not just our tagline. It&#8217;s how we approach the homebuying process from contract to close, and why our homes are anything but cookie-cutter.  <\/figcaption><\/figure><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/HG_Large_Room4200_RET_S.jpg\" alt=\"Lighting option display at the Home Gallery\"><figcaption class=\"ub_image_slider_image_caption\">From the lighting to the backsplash tile to the door handles and home technology, your client will be wowed by the range of choices at their fingertips! <\/figcaption><\/figure><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/HG_Co_Lighting4144_Ret_S.jpg\" alt=\"Home Gallery\u2122 model kitchen vignette\"><figcaption class=\"ub_image_slider_image_caption\">By showcasing a variety of styles, colors and price ranges, we help homebuyers find the right fit for their taste and budget. <\/figcaption><\/figure><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/HG_Color_Room3868_RET_S.jpg\" alt=\"Design consultant shows homebuyers samples of flooring, cabinetry and tile\"><figcaption class=\"ub_image_slider_image_caption\">Homebuyers have the opportunity to touch and try many of the products they will have in their homes, and to see how they coordinate with each other. <\/figcaption><\/figure><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/HG_Cabinets3685_RET_S.jpg\" alt=\"Design consultant talks with homebuyers\"><figcaption class=\"ub_image_slider_image_caption\">Your clients will work one-on-one with a professional design consultant to choose the finishes and fixtures that will make their home uniquely their own. <\/figcaption><\/figure><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/HG_Faucets4224_RET_S.jpg\" alt=\"Home Gallery\u2122 display of kitchen faucets in a variety of styles and finishes\"><figcaption class=\"ub_image_slider_image_caption\">Kitchen sinks and faucets, showerheads and tub surrounds\u2014so many exciting details go into a truly personalized new home. <\/figcaption><\/figure><figure class=\"swiper-slide\">\n        <img decoding=\"async\" src=\"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/HomeGallery_Kichler3783_RET_S.jpg\" alt=\"Model kitchen vignette at the Home Gallery\u2122\"><figcaption class=\"ub_image_slider_image_caption\">Model kitchen vignettes help buyers envision how the different design elements they&#8217;re choosing will come together.  <\/figcaption><\/figure><\/div><div class=\"swiper-pagination\"><\/div>\n       <div class=\"swiper-button-prev\"><\/div> <div class=\"swiper-button-next\"><\/div>\n        <\/div>\n\n\n<p>These carefully curated collections help our design team quickly narrow down the wealth of available options and home in on a look your clients will love. For buyers who\u2019ve been waiting for a chance to set their inner HGTV star free, there are still dozens of details to explore within a color studio. They won\u2019t have to wonder if the subway tile backsplash they adore will clash with the shaker cabinets they\u2019ve chosen\u2014we\u2019ve taken out the guesswork!<\/p>\n\n\n\n<p>For clients who\u2019d prefer to let a designer take the wheel, our consultants are happy to make suggestions. The Home Gallery\u2122 experience should be an exciting time for your buyers. We want them to have fun throughout the process and leave with a feeling of confidence in their choices.<\/p>\n\n\n\n<p>By the end of the appointment, the design consultant should be able to create a final presentation of your client\u2019s design selections. This will include a line-by-line review of each chosen option, plus product information, including care and maintenance. Once the selections have been approved, your client will receive a Home Change Order to sign, which will finalize their choices. After this point, changes typically can\u2019t be accommodated, so make sure your clients review this document carefully. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The elevator pitch:<\/h3>\n\n\n\n<p>A\nnew home sale combined with the Home Gallery\u2122 is a win-win. Your clients get to\npick all the details that will make their home uniquely their own\u2026in a\nspectacular showroom setting\u2026with the support of a personal design consultant.\nYou get the credit for introducing them to this fabulous process, which opens\nthe door to referrals and repeat business down the road. It\u2019s worth your time\nto familiarize yourself with this incredible sales tool.<\/p>\n\n\n\n<p>For even more ways to take your new home sales to the next level, <strong>check out these resources<\/strong>:<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.richmondamerican.com\/campaigns\/11\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Selling New Homes Guide (opens in a new tab)\">Selling New Homes Guide<\/a><\/strong><br>Created for real estate agents, this guide highlights the unique benefits of buying a new home and suggests ways you can communicate those differentiators to your clients. <\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.richmondamerican.com\/campaigns\/1466\" target=\"_blank\">Your Homebuilding Journey<\/a><\/strong><br>This guide provides an overview of the Richmond American home building process from contract to closing and beyond. It\u2019s great for first-time homebuyers or anyone who hasn\u2019t built a home with us before. If you\u2019re new to working with us, take a look and <a href=\"mailto:%20questions@richmondamerican.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">let us know<\/a> if you have any questions. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking for ways to wow your clients and earn their repeat business and referrals, it\u2019s time to make the Richmond American Home Gallery\u2122 a part of your sales strategy. Learn more about this exciting selling point and how you can put it to work for you. <\/p>\n","protected":false},"author":1,"featured_media":6900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[7],"tags":[104],"featured_image_src":"https:\/\/www.richmondamerican.com\/agent-blog\/wp-content\/uploads\/2017\/09\/MAIN_Couple_Bath_Faucets4016_RET_S.jpg","author_info":{"display_name":"rahblogadmin","author_link":"https:\/\/www.richmondamerican.com\/agent-blog\/author\/rahblogadmin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>The Power of Personalization in New Home Sales - A blog for your sales success<\/title>\r\n<meta name=\"description\" content=\"Real estate agents: Learn about our home personalization process &amp; leverage our 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