{"id":599,"date":"2016-03-08T08:30:22","date_gmt":"2016-03-08T15:30:22","guid":{"rendered":"https:\/\/www.richmondamerican.com\/agent-blog\/?p=599"},"modified":"2025-05-12T13:40:42","modified_gmt":"2025-05-12T19:40:42","slug":"listing-typos-may-discourage-homebuyers","status":"publish","type":"post","link":"https:\/\/www.richmondamerican.com\/agent-blog\/listing-typos-may-discourage-homebuyers\/","title":{"rendered":"Listing Typos: Good for a Laugh; Bad for Business"},"content":{"rendered":"<p>Between touchscreen keyboards, overzealous autocorrect and the average agent\u2019s hectic schedule, it\u2019s a wonder there aren\u2019t <em>more<\/em> typos on the MLS. But, when they do happen, they can be a big buyer turn-off.<\/p>\n<p>Redfin\u00ae teamed up with the grammar experts at Grammarly\u00ae to survey just how important a polished real estate listing is to homebuyers. The result? 87% said the listing description was either extremely or very important and 43.4% said they would be much less inclined to tour a home if the listing had misspellings or improper grammar. That\u2019s a pretty good case for proofreading!<\/p>\n<p><a href=\"https:\/\/www.richmondamerican.com\/agent-blog\/how-to-write-better-house-listings\/\" target=\"_blank\" rel=\"noopener\">Get more tips on improving your listing descriptions<\/a><\/p>\n<div id=\"nopin\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Between touchscreen keyboards, overzealous autocorrect and the average agent\u2019s hectic schedule, it\u2019s a wonder there aren\u2019t more typos on the MLS. But, when they do happen, they can be a big buyer turn-off. Redfin\u00ae teamed up with the grammar experts at Grammarly\u00ae to survey just how important a polished real estate listing is to homebuyers. 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