It’s hard to believe that we’re celebrating another year of Agent HQ™! So, what have we learned in the last four years? You really like hearing about our homes. Floor plan features make up nine of our top ten articles of all time, most notably our multi-generational Robert, the single-story Daniel and the broadly appealing, best-selling Hemingway. We like to think they help you get a feel for our products and their top selling points before you bring a buyer in to tour, and we…
There’s still time for clients to close on a new home before 2020! In most of our markets, we have a variety of completed (or nearly completed) homes with professionally selected design options. Clients who contract on one of those homes in November, close by the end of December and finance through HomeAmerican Mortgage Corporation can take advantage of closing cost assistance—typically up to 3% of the base price of the home! To see details, including an estimate of how much that might mean for…
What’s an extended rate lock? Instead of the typical 60-day lock-in period, buyers who get an extended rate lock can secure a rate for up to 350 days. If rates go up, they’ve saved some money. If rates drop, buyers have the option to float down if it’s no sooner than 60 days prior to closing. How will my clients save? Usually, there’s a $750 extended rate lock fee, but this month, Richmond American is paying the fee for buyers who contract by 10/31 and…
What Agents Need to Know: Rates are great, and clients who contract on select homes in September (and choose to finance through HomeAmerican Mortgage Corporation) can claim thousands in closing cost assistance—up to 3% of the base price of the home! This is a great opportunity for homebuyers who may already be thinking about the holiday spending that’s lurking just around the corner.
The short answer: THOUSANDS! The details: We’re offering a variety of homebuyer incentives at our communities across the country during our Open House event. These specials range from closing cost assistance or a Home Gallery™ credit, to a move-in package or a combination of savings for buyers who choose to finance through our affiliate, HomeAmerican Mortgage Corporation. Offers differ per home and location, but in many cases the promotional value can be up to 3% of the base price of the home! Check out…
There’s still time for your clients to claim closing cost assistance plus special financing or an extended rate lock! Our National Savings event has been extended through June, but tell them don’t wait—special financing is limited and available on a first-come, first-served basis. Learn more about our offers: Special financing Closing cost assistance Extended rate lock
If you have clients on the fence about buying a new home, here are a few reasons May is great time to make a move: Special financing is still available through HomeAmerican Mortgage (HMC), while funds last!* That can mean a difference of over a hundred dollars a month, and thousands of dollars over the life of the loan. See details and an estimated cost comparison for a $350,000 home here. This offer is only good on homes that contract in May and close by…
After a fall uptick—and predictions pointing to more interest rate hikes in 2019—mortgage rates have trended down in recent weeks. That spells good news for home shoppers this spring selling season! Even better: Buyers who choose one of our Gold Star homes this month and close by 4/30 can take advantage of new special financing, with FHA rates as low as 3.625% (4.667% APR) while funds last.^ Check out the chart below to see how those savings will affect your clients’ estimated monthly payments. Example:…
An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…
Good news: our homebuyer incentives have been extended through February! That means your clients can take advantage of closing cost assistance and exciting financing options from our mortgage affiliate. Are you ready to put these offers to work for you? Money for closing is an easy sell. Who doesn’t want to pay thousands less out of pocket at the closing table? Your clients can read all about our closing cost assistance offer and claim their savings certificate here. The special financing and the extended rate…
