Using homebuilder incentives to make the sale

July 7, 2017

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. For example, we’re currently running a Make Your…

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Events & Specials

June Offers to Boost Your Summer Sales

June 5, 2017

If you’re selling new homes in any of the areas where we build, be sure to check out our Select Your Savings Event! Buyers who contract this month and finance through our affiliate, HomeAmerican Mortgage Corporation, may enjoy special incentives ranging from a refrigerator, washer/dryer or window coverings to closing cost assistance or Home Gallery™ upgrades. Offers vary by market, so be sure to check out the details on our site. Put these savings to work for your summer sales goals. This may be just…

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Convert Renters to Homebuyers this Season!

April 4, 2017

They have the credit score. They have the down payment and income. They have the desire to put down roots. What’s keeping qualified renters from buying a home? They’re intimidated. Buying a home for the first time can be scary if you don’t know what to expect. There’s a lot of money involved, as well as a lot of paperwork, regulations and people—from the home inspector to the title agent to the loan processor. So, make it less intimidating! Reach out to commitment-shy prospects with…

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Real Estate Agent Outreach: Orlando

March 28, 2017

Are you following us yet on Twitter or Facebook? If not, you might be missing out on some exciting events for real estate agents—especially in Orlando! Here’s just a glimpse at the fun (and rewarding) ways we’ve reached out to brokers and their clients this spring. Greater Orlando Builder Association’s Realtor® Home Expo If you overlooked our table at this informative event, we’re sorry we missed you! But, you can still find a copy of our infographic giveaway here. Homebuying Q&A As a part of…

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Motivate Homebuyers in March!

March 1, 2017

Are your buyers hesitant to make their move? If unanswered questions about building or financing a home are holding them back, let us help! During our Take Ownership Event in March, we’re helping to motivate homebuyers in three ways: In many markets, we’re hosting homebuying Q&As. See what we’ve scheduled in your area, then bring your clients by! We’d love to give them the answers they need to move forward with confidence. If your region’s event has already passed, don’t worry! Our New Home…

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Quick Commission (& Bonus Offer) in February

February 1, 2017

Did you know that Richmond American has specs that can close in Q1, and over a hundred of those are available now? With housing inventory tight across the country, real estate agents who sell new homes have a significant advantage over those who stick with resale. Select your sales turf on the map below to view quick move-in opportunities near you. You may even find there’s a bonus sales commission opportunity in your area! Closing dates are subject to change and cannot be guaranteed. Homebuyers…

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Why Clients Should Buy a New Home—Now!

January 3, 2017

During our January homebuyer event, we’re highlighting many of the reasons buying a new home is a great way to start the new year! Here’s the scoop for our friends in real estate: Loan limits have increased. Your clients may have more buying power than they realize if they received mortgage preapproval before the 2017 loan limit changes kicked in. The difference could be several thousand dollars, depending on your location, so it’s in their best interest to check. FHA and conventional mortgage loan…

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Agent HQ is a Year Old!

December 11, 2016

We launched Agent HQ (formerly Homebased) last year as a way to reach out to real estate agents with useful information about the homebuilding process, the advantages of new home sales, business tips and what we have to offer homebuyers in the markets where we build. To celebrate a year of connecting with our friends in real estate, we’re looking back on our most popular articles to date: Seasons™: Built to Impress. Priced to Sell. Do you have clients who keep getting priced out of…

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Help Clients Take Charge of Their Credit Score

December 1, 2016

If your clients will apply for a mortgage in the coming year, their credit health should be priority #1. After all, a homebuyer’s credit score can affect their desired price point, what types of loans they can qualify for, their lender options, buying timeline and other factors that can ultimately make or break a sale. But wait, you’re not a loan officer or financial advisor. How could you possibly help? Share our free guide! During December’s Credit Check-up event, homebuyers can download 8 Credit Score…

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November is Buyer’s Advantage Month!

November 1, 2016

Fall’s typically tight inventory can make it hard for your buyers to find the home they’re looking for. Give them the edge they need to find and move on the home they want in 2016 with our new guide, Homebuying in a Competitive Market! Sign up here to download your copy. Then, visit a Sales Center to check out all the ways you can motivate your clients to buy new this month—from personalized home options and community-specific special offers to energy-efficient features and our limited home…