Using Homebuilder Incentives to Make the Sale

February 8, 2019

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…

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Events & Specials

More Chances to Save (and Sell!)

February 1, 2019

Good news: our homebuyer incentives have been extended through February! That means your clients can take advantage of closing cost assistance and exciting financing options from our mortgage affiliate. Are you ready to put these offers to work for you? Money for closing is an easy sell. Who doesn’t want to pay thousands less out of pocket at the closing table? Your clients can read all about our closing cost assistance offer and claim their savings certificate here. The special financing and the extended rate…

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Events & Specials

Homebuyer Savings in January

January 4, 2019

UPDATE: Extended through February! See details. We have thousands in incentives for buyers who contact this month, during our Savings to Sign On event! Learn all about it on our website, and share the news with your clients. See details: $2,500 in closing cost assistance Special financing on homes that close this month Extended rate lock for homes closing later in 2019 For homes financed through

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Events & Specials

Visit our Sales Centers on Black Friday

November 19, 2018

Our Sales Centers across the country will be open during normal business hours on Black Friday. So, encourage your clients to skip the long lines and crowded stores and spend their day off from work shopping for their dream homes instead! We are proud to offer over 300 exceptional new neighborhoods in Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah, Virginia and Washington. Our floor plans have the thoughtful layouts, designer details and incredible included features your buyers are seeking—not to mention, hundreds of exciting…

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Events & Specials

November Savings for Homebuyers

November 5, 2018

Are your clients ready to pack or ready to start planning their dream home? This month, we have special offers for buyers on both ends of the spectrum. Ready to pack: FHA special financing! See how much your clients will save each month with this great rate—available for a limited time only. Ready to plan: Achieve Your Dream savings! Buyers can take advantage of an extended rate lock and $2,500 in design center credit. These special offers are valid on homes that finance through HomeAmerican…

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Celebrating 200,000 New Homes

October 5, 2018

We’ve closed on our 200,000th home, and we’re celebrating with a special offer for your clients! Now through Halloween, buyers who contract on a to-be-built home will receive $2,500 in options and upgrades at our Home Gallery™ design center. Check out our offer page to see details, and share it with your clients! For buyers who need to move sooner, we also have ready homes that can close before the end of the year. They won’t be able to take advantage of the $2,500 offer,…

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Jumpstart Fall Home Sales with This $2,500 Offer

September 7, 2018

What could please your clients more than a home that’s built to order? Bring them to a Richmond American community, where they can choose their homesite, floor plan, structural options and—best of all—the interior design options that will make their home uniquely their own! Hundreds of ways to personalize, from flooring and fixtures to cabinetry, countertops, backsplash tile and home technology Complimentary one-on-one assistance from a professional design consultant A wealth of samples to see and touch at our showroom-style design center, the Home Gallery™…

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Events & Specials

Summer Savings Heat Up in July

July 2, 2018

Our Sales Centers are open for business on July 4—and we hope to see you there! Bring your clients out to tour our communities and find out about all the limited-time offers available in your area. In addition to special financing and extended rate-lock opportunities through our affiliate, HomeAmerican Mortgage, you may find a move-in package, closing cost assistance or other deals, especially on homes that are ready or nearly ready to close. Just ask a sales associate! Also in July, be on the lookout…

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Events & Specials

House-hunting is Better with our Summer Savings Spectacular!

June 1, 2018

Selling season is heating up, and our June homebuyer event is here just in time. Special financing and extended rate lock opportunities may be available for Richmond American buyers who finance through HomeAmerican Mortgage, helping your clients’ chances of securing the ideal mortgage for their needs. During this event, you can download a copy of our guide, 8 Credit Score Management Tips, to share with your clients. This free resource makes it easy to understand a sometimes complex and confusing topic, and will help homebuyers…

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Events & Specials

Tight Housing Inventory? Check Out Our Gold Star Home Event!

May 3, 2018

Just in time for the heavy selling season, we’re spotlighting homes that can be ready on a faster timeline. Depending on the market, our Gold Star homes may be ready to close, nearly ready or in an earlier stage of construction (but past permitting). Check out the listings in your area, and be sure to reach out to our New Home Specialists at 888.500.7060 if you have questions, or would like to schedule a showing. During this event, your clients can download our newly…

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