How Much Will Your Buyers Save in July?

July 10, 2019

The short answer: THOUSANDS! The details: We’re offering a variety of homebuyer incentives at our communities across the country during our Open House event. These specials range from closing cost assistance or a Home Gallery™ credit, to a move-in package or a combination of savings for buyers who choose to finance through our affiliate, HomeAmerican Mortgage Corporation. Offers differ per home and location, but in many cases the promotional value can be up to 3% of the base price of the home! Check out…

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Events & Specials

EXTENDED THROUGH JUNE: National Savings Event

June 5, 2019

There’s still time for your clients to claim closing cost assistance plus special financing or an extended rate lock! Our National Savings event has been extended through June, but tell them don’t wait—special financing is limited and available on a first-come, first-served basis. Learn more about our offers: Special financing Closing cost assistance Extended rate lock

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Events & Specials

New Home Savings in May

May 2, 2019

If you have clients on the fence about buying a new home, here are a few reasons May is great time to make a move: Special financing is still available through HomeAmerican Mortgage (HMC), while funds last!* That can mean a difference of over a hundred dollars a month, and thousands of dollars over the life of the loan. See details and an estimated cost comparison for a $350,000 home here. This offer is only good on homes that contract in May and close by…

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Events & Specials

Lower Rates—Just in Time for Selling Season!

March 1, 2019

After a fall uptick—and predictions pointing to more interest rate hikes in 2019—mortgage rates have trended down in recent weeks. That spells good news for home shoppers this spring selling season! Even better: Buyers who choose one of our Gold Star homes this month and close by 4/30 can take advantage of new special financing, with FHA rates as low as 3.625% (4.667% APR) while funds last.^ Check out the chart below to see how those savings will affect your clients’ estimated monthly payments. Example:…

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Using Homebuilder Incentives to Make the Sale

February 8, 2019

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…

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Events & Specials

More Chances to Save (and Sell!)

February 1, 2019

Good news: our homebuyer incentives have been extended through February! That means your clients can take advantage of closing cost assistance and exciting financing options from our mortgage affiliate. Are you ready to put these offers to work for you? Money for closing is an easy sell. Who doesn’t want to pay thousands less out of pocket at the closing table? Your clients can read all about our closing cost assistance offer and claim their savings certificate here. The special financing and the extended rate…

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Events & Specials

Homebuyer Savings in January

January 4, 2019

UPDATE: Extended through February! See details. We have thousands in incentives for buyers who contact this month, during our Savings to Sign On event! Learn all about it on our website, and share the news with your clients. See details: $2,500 in closing cost assistance Special financing on homes that close this month Extended rate lock for homes closing later in 2019 For homes financed through

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Visit our Sales Centers on Black Friday

November 19, 2018

Our Sales Centers across the country will be open during normal business hours on Black Friday. So, encourage your clients to skip the long lines and crowded stores and spend their day off from work shopping for their dream homes instead! We are proud to offer over 300 exceptional new neighborhoods in Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah, Virginia and Washington. Our floor plans have the thoughtful layouts, designer details and incredible included features your buyers are seeking—not to mention, hundreds of exciting…

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Events & Specials

November Savings for Homebuyers

November 5, 2018

Are your clients ready to pack or ready to start planning their dream home? This month, we have special offers for buyers on both ends of the spectrum. Ready to pack: FHA special financing! See how much your clients will save each month with this great rate—available for a limited time only. Ready to plan: Achieve Your Dream savings! Buyers can take advantage of an extended rate lock and $2,500 in design center credit. These special offers are valid on homes that finance through HomeAmerican…

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Events & Specials

Celebrating 200,000 New Homes

October 5, 2018

We’ve closed on our 200,000th home, and we’re celebrating with a special offer for your clients! Now through Halloween, buyers who contract on a to-be-built home will receive $2,500 in options and upgrades at our Home Gallery™ design center. Check out our offer page to see details, and share it with your clients! For buyers who need to move sooner, we also have ready homes that can close before the end of the year. They won’t be able to take advantage of the $2,500 offer,…

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