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Events & Specials

Events & Specials

4 Years of Real Estate Stories for Real Estate Pros

December 11, 2019

It’s hard to believe that we’re celebrating another year of Agent HQ™! So, what have we learned in the last four years? You really like hearing about our homes. Floor plan features make up nine of our top ten articles of all time, most notably our multi-generational Robert, the single-story Daniel and the broadly appealing, best-selling Hemingway. We like to think they help you get a feel for our products and their top selling points before you bring a buyer in to tour, and we…

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Events & Specials

Big Savings on Ready Inventory

November 5, 2019

There’s still time for clients to close on a new home before 2020! In most of our markets, we have a variety of completed (or nearly completed) homes with professionally selected design options. Clients who contract on one of those homes in November, close by the end of December and finance through HomeAmerican Mortgage Corporation can take advantage of closing cost assistance—typically up to 3% of the base price of the home! To see details, including an estimate of how much that might mean for…

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Events & Specials

Extended Rate Lock for October Homebuyers

October 1, 2019
Extended Rate Lock

What’s an extended rate lock? Instead of the typical 60-day lock-in period, buyers who get an extended rate lock can secure a rate for up to 350 days. If rates go up, they’ve saved some money. If rates drop, buyers have the option to float down if it’s no sooner than 60 days prior to closing. How will my clients save? Usually, there’s a $750 extended rate lock fee, but this month, Richmond American is paying the fee for buyers who contract by 10/31 and…

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Events & Specials

Fall Savings Spectacular

September 6, 2019

What Agents Need to Know: Rates are great, and clients who contract on select homes in September (and choose to finance through HomeAmerican Mortgage Corporation) can claim thousands in closing cost assistance—up to 3% of the base price of the home! This is a great opportunity for homebuyers who may already be thinking about the holiday spending that’s lurking just around the corner.

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Events & Specials

How Much Will Your Buyers Save in July?

July 10, 2019

The short answer: THOUSANDS! The details: We’re offering a variety of homebuyer incentives at our communities across the country during our Open House event. These specials range from closing cost assistance or a Home Gallery™ credit, to a move-in package or a combination of savings for buyers who choose to finance through our affiliate, HomeAmerican Mortgage Corporation. Offers differ per home and location, but in many cases the promotional value can be up to 3% of the base price of the home!   Check out…

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Events & Specials

EXTENDED THROUGH JUNE: National Savings Event

June 5, 2019

There’s still time for your clients to claim closing cost assistance plus special financing or an extended rate lock! Our National Savings event has been extended through June, but tell them don’t wait—special financing is limited and available on a first-come, first-served basis. Learn more about our offers: Special financing Closing cost assistance Extended rate lock

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Events & Specials

New Home Savings in May

May 2, 2019

If you have clients on the fence about buying a new home, here are a few reasons May is great time to make a move: Special financing is still available through HomeAmerican Mortgage (HMC), while funds last!* That can mean a difference of over a hundred dollars a month, and thousands of dollars over the life of the loan. See details and an estimated cost comparison for a $350,000 home here. This offer is only good on homes that contract in May and close by…

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Events & Specials

Lower Rates—Just in Time for Selling Season!

March 1, 2019

After a fall uptick—and predictions pointing to more interest rate hikes in 2019—mortgage rates have trended down in recent weeks. That spells good news for home shoppers this spring selling season! Even better: Buyers who choose one of our Gold Star homes this month and close by 4/30 can take advantage of new special financing, with FHA rates as low as 3.625% (4.667% APR) while funds last.^ Check out the chart below to see how those savings will affect your clients’ estimated monthly payments. Example:…

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Events & Specials

Using Homebuilder Incentives to Make the Sale

February 8, 2019
Kitchen Appliances

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…

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Events & Specials

More Chances to Save (and Sell!)

February 1, 2019

Good news: our homebuyer incentives have been extended through February! That means your clients can take advantage of closing cost assistance and exciting financing options from our mortgage affiliate. Are you ready to put these offers to work for you? Money for closing is an easy sell. Who doesn’t want to pay thousands less out of pocket at the closing table? Your clients can read all about our closing cost assistance offer and claim their savings certificate here. The special financing and the extended rate…

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