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Tips & Tools

Tips & Tools

Brands Buyers Trust

April 15, 2021

When considering a large purchase, familiar names inspire confidence. From flooring to finishes and lighting to paint, we work with recognized vendors to make sure your clients are selecting top-notch items to include in their dream home. Our design team makes an effort to offer the latest and greatest from a variety of reputable companies while also making sure buyers will love the look of their home for many years to come.

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Tips & Tools

8 Ways We Make a Real Estate Agent’s Job Easier

March 26, 2021

An agent’s life is busy. Between wooing prospects, researching comps, scheduling showings, arranging closings and gathering reviews and referrals, there’s a lot to juggle. Here are just a few ways you can put our resources to work for you when you choose to sell Richmond American homes.

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Tips & Tools

Facebook Live Model Home Tours

February 26, 2021

Clients looking for more model home videos? Show them our library of Facebook Live model home tours! We’ve got examples from across the country to help homebuyers get a feel for the different plans and how they’d fit.

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Tips & Tools

The Power of Personalization in New Home Sales

February 5, 2021
Homebuyers browse a display of bathroom faucets and showerheads at the Home Gallery™

If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. Learn more about this exciting selling point and how you can put it to work for you.

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Tips & Tools

New Home Sales Tools for 2021

January 21, 2021

We’ve gathered a new set of resources especially for buyers in the early phases of their house hunt. This program of new home sales tools is called Start Smart. Throughout this season, we’ll focus on blog topics and sharable social media stories that speak to buyers looking to join in the spring or fall selling seasons. Here are some you can start sharing right now!

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Tips & Tools

2021 Loan Limits Expand Buyer Options

January 7, 2021

This year’s house hunters may enjoy a significant boost to their buying power. Conforming loan limit maximums rose 7.42%, on average, potentially allowing buyers to borrow more toward their dream home. Combined with a continuing trend of low interest rates and our closing cost assistance offer, this increased credit access may motivate your clients to get off the fence and buy!

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Tips & Tools

Help Clients Navigate Holiday Shopping Pitfalls

November 18, 2020

Don’t let Black Friday and Cyber Monday deals sabotage your clients’ homebuying plans. Let them know that some of their holiday spending choices could affect their ability to get their best mortgage rate—or even their mortgage approval status if they’re already under contract! Here are some dos and don’ts to help keep them on track.

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Introducing: Lifestyle Approved

October 22, 2020
Video preview of Lifestyle Approved

The shift to a more home-centered lifestyle—whether that’s working (or working out) at home, schooling children remotely, or making dinner instead of reservations—has made a lot of people reevaluate how well their spaces fit the way they live today. For house hunters seeking flexible floor plans with features like home offices and playrooms, outdoor living areas and tech centers, we’ve created Lifestyle Approved.

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Tips & Tools

Headshot “How to” for Realtors®

October 15, 2020
Camera lens

Whether you’re a new real estate agent ready to sit for your first professional headshot or a seasoned veteran who just needs an update, here are a few do’s and don’ts to consider before getting in front of the lens.

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Tips & Tools

Women in Real Estate: Natasha Gandhi Talks Housing Affordability

September 21, 2020

According to Division President Natasha Gandhi, affordability is the biggest obstacle facing homebuilders right now. Every builder seems to be scrambling to react to a growing need for affordable options in new home construction. But the problem is more complex than building inexpensive houses. More and more millennials are entering the market. They’re savvy and they’re looking for more than the cheapest possible living space…

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