Browsing Category

Tips & Tools

Tips & Tools

How One Bay Area Agent Builds Community

April 20, 2018

Repeat buyers and referrals are the bread and butter of any broker’s business. So, when we heard about an agent who can claim not just two generations of a family as clients, but three, we had to ask her: What’s your secret? Sue-San Lambright of Coldwell Banker’s Kappel Gateway Realty has been a Bay Area REALTOR® since 1989, and credits much of her success to her love of the industry. “Building a career out of making people’s dreams come true is very fulfilling,” she said.…

Continue Reading

Share this article

Tips & Tools

Real Estate Stories to Share this Spring

April 3, 2018
Woman smiling because she's sharing our real estate stories online.

Q1 is done! Are you ready for a fast and furious Q2? Since you’ll be spending all your time showing homes and making calls, we’ve gathered some stories for you from our homebuyer blog, Homeward™. Schedule them into your social media calendar over the next few weeks to keep content flowing to your followers without the hassle of writing it. You’re welcome. Choosing Paint Colors for Resale Success 5 Ways to Help Maintain (or Improve) Your Credit Score Tips for Hiring Movers 7 Steps to…

Continue Reading

Share this article

Tips & Tools

Free Real Estate Photography Guide

March 8, 2018

It’s hard to overstate the importance of good real estate photography. Good listing photos can mean the difference between a quick and profitable home sale and months of inactivity. That’s why it’s important to leave the photos to the professionals whenever possible. That being said… We love real estate photography, and we couldn’t resist sharing some pro tips from our in-house photo team! Whether you’re a real estate agent interested in branching into real estate photography—or just looking for ways you can make your clients’…

Continue Reading

Share this article

Tips & Tools

A Builder’s Letter to Real Estate Agents

February 1, 2018
We Love Realtors

When a customer walks into one of our sales centers with a real estate agent, it makes our heart happy! Not only do we know that the homebuyer will generally be more informed, but we’re confident that the agent will help the process go more smoothly for everyone. Since Valentine’s Day is approaching, we thought it was the right time to give a big shout out to the agents we work with everyday. Here are our top agent Thank Yous from Richmond American! Thank you…

Continue Reading

Share this article

Tips & Tools

Online Resources for Real Estate Agents

January 19, 2018
New website design for RichmondAmerican.com

Have you seen our brand-new website design? The new-and-improved RichmondAmerican.com is just one of a range of online resources we’ve developed that real estate agents can use to succeed in new home sales.   A new site and a new Agent Hub! It’s easy to spot all the ways we’ve enhanced our site’s usability for homebuyers, but we thought we’d point out how we’ve also improved our online offerings for real estate agents. Visit the “For agents” section of our site to quickly access: A…

Continue Reading

Share this article

Tips & Tools

2018 VA Home Loan Limits

December 19, 2017
Father reading with daughter

Did you know that 2018 VA loan limits for 100% financing will increase across thousands of counties? For military buyers, that could mean their borrowing power will get a boost—potentially by thousands of dollars! Learn more about this popular loan option on the U.S. Department of Veterans Affairs’ website, then check out the new limits in your area. If there’s a bump, that could be the motivation your military clients need to get moving in Q1. Need a copy of our free Military Homebuyer Guide?…

Continue Reading

Share this article

Tips & Tools

2018 Conventional Loan Limit Changes

December 1, 2017

Fannie Mae and Freddie Mac’s 2018 loan limits may put more buying power in your clients’ hands! The base loan limits increased by 6.8%, setting the new limit at $453,100 in most parts of the country, with up to a maximum of $679,650 in high-cost areas. In many of the counties where we build, that means a change of $29,000, $43,500 or even $74,750! Keep in mind that some counties—such as Anne Arundel and Baltimore in Maryland, Salt Lake and Tooele in Utah, and Prince…

Continue Reading

Share this article

Tips & Tools

Infographic: What Clients Need at the Closing Table

October 20, 2017
Closing table infographic

Whether you’re dealing with first-time homebuyers or repeat buyers who are a little fuzzy on closing-day details, this infographic could help you prepare them for a smooth experience at the closing table. Feel free to share it on your social media accounts or link to it from your blog or email program! These tips (and more) are included in our Ultimate Moving Pack, a free resource that your clients can download here.      

Continue Reading

Share this article

Tips & Tools

5 Articles to Fortify Your Fall Marketing

October 6, 2017
Fall marketing

As fall sales head toward the winter slump, you may find yourself looking for ways to make a few more sales and stay on your lead list’s radar through the holidays. One great method is to share helpful real estate stories through your email program, on your blog or via social media. Below are just a few of the articles we’ve recently published on Homeward™, our homebuyer blog. Feel free to pass the links around in your fall marketing! Contracting on a Home in the…

Continue Reading

Share this article

Tips & Tools

How to Explain Closing Costs

September 29, 2017
Closing Costs

Ever had a first-time homebuyer confused over closing costs? Prepping clients for these important figures can help ensure smooth sailing on closing day—not to mention a rock-solid client-agent relationship with the potential for extra referral business! Below you’ll find some quick basics you can go over with your clients. Even experienced homebuyers may not know everything that’s lumped into the category of closing costs, and might appreciate the extra clarification from their trusted real estate agent.   What are closing costs? Closing costs, also called…

Continue Reading

Share this article