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Tips & Tools

A Builder’s Letter to Real Estate Agents

February 1, 2018
We Love Realtors

When a customer walks into one of our sales centers with a real estate agent, it makes our heart happy! Not only do we know that the homebuyer will generally be more informed, but we’re confident that the agent will help the process go more smoothly for everyone. Since Valentine’s Day is approaching, we thought it was the right time to give a big shout out to the agents we work with everyday. Here are our top agent Thank Yous from Richmond American! Thank you…

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Online Resources for Real Estate Agents

January 19, 2018
New website design for RichmondAmerican.com

Have you seen our brand-new website design? The new-and-improved RichmondAmerican.com is just one of a range of online resources we’ve developed that real estate agents can use to succeed in new home sales.   A new site and a new Agent Hub! It’s easy to spot all the ways we’ve enhanced our site’s usability for homebuyers, but we thought we’d point out how we’ve also improved our online offerings for real estate agents. Visit the “For agents” section of our site to quickly access: A…

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Tips & Tools

2018 VA Home Loan Limits

December 19, 2017
Father reading with daughter

Did you know that 2018 VA loan limits for 100% financing will increase across thousands of counties? For military buyers, that could mean their borrowing power will get a boost—potentially by thousands of dollars! Learn more about this popular loan option on the U.S. Department of Veterans Affairs’ website, then check out the new limits in your area. If there’s a bump, that could be the motivation your military clients need to get moving in Q1. Need a copy of our free Military Homebuyer Guide?…

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2018 Conventional Loan Limit Changes

December 1, 2017

Fannie Mae and Freddie Mac’s 2018 loan limits may put more buying power in your clients’ hands! The base loan limits increased by 6.8%, setting the new limit at $453,100 in most parts of the country, with up to a maximum of $679,650 in high-cost areas. In many of the counties where we build, that means a change of $29,000, $43,500 or even $74,750! Keep in mind that some counties—such as Anne Arundel and Baltimore in Maryland, Salt Lake and Tooele in Utah, and Prince…

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Infographic: What Clients Need at the Closing Table

October 20, 2017
Closing table infographic

Whether you’re dealing with first-time homebuyers or repeat buyers who are a little fuzzy on closing-day details, this infographic could help you prepare them for a smooth experience at the closing table. Feel free to share it on your social media accounts or link to it from your blog or email program! These tips (and more) are included in our Ultimate Moving Pack, a free resource that your clients can download here.      

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5 Articles to Fortify Your Fall Marketing

October 6, 2017
Fall marketing

As fall sales head toward the winter slump, you may find yourself looking for ways to make a few more sales and stay on your lead list’s radar through the holidays. One great method is to share helpful real estate stories through your email program, on your blog or via social media. Below are just a few of the articles we’ve recently published on Homeward™, our homebuyer blog. Feel free to pass the links around in your fall marketing! Contracting on a Home in the…

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How to Explain Closing Costs

September 29, 2017
Closing Costs

Ever had a first-time homebuyer confused over closing costs? Prepping clients for these important figures can help ensure smooth sailing on closing day—not to mention a rock-solid client-agent relationship with the potential for extra referral business! Below you’ll find some quick basics you can go over with your clients. Even experienced homebuyers may not know everything that’s lumped into the category of closing costs, and might appreciate the extra clarification from their trusted real estate agent.   What are closing costs? Closing costs, also called…

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The Selling Power of Personalization

September 15, 2017
Homebuyer browsing design options at Richmond American's Home Gallery

Finding a resale home that checks all the boxes on your clients’ wish list? Good luck! Finding a floor plan that clients can personalize with their choice of cabinets, countertops, flooring and more?  Good business. If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. What’s the Home Gallery™? It’s a boutique-style design center that’s unlike others in the homebuilding industry. There, buyers who…

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How to Help a “Boomerang Buyer”

August 24, 2017
Boomerang buyers moving into their new home

It’s 2017, and that means many Americans who were hardest hit by the Great Recession have had time to reestablish their credit and may be thinking about owning a home again. These boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your client base. Oftentimes credit-impacted buyers feel adrift navigating their way back to homeownership, and an agent with the right expertise can prove invaluable. To position yourself for success, check out…

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Home Tour Tip: Entertain the Kids!

August 2, 2017
kids with coloring books

If your clients ever have trouble entertaining young children during a model home tour, here’s your chance to be their hero! Bring along a few home-themed coloring sheets and crayons or colored pencils and ask them how they would decorate their dream home. The prospect of moving may seem intimidating for little ones, so this is a great way to generate excitement about it! Don’t have coloring sheets? If you have a copy of the home’s floor plan, that could interest them (especially if you point…

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