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Tips & Tools

Tips & Tools

Tips for Helping Relocation Homebuyers

March 23, 2017
Map with location pins

Uprooting is a big step for homeowners. Luckily, there are specific ways to help relocation homebuyers. Some of our favorite ideas include: Focus on schools. School ratings are important to not only families with children, but to all buyers thanks to their impact on resale value. Make sure you can easily direct clients to online sources of information about the schools serving your area. Emphasize convenience. While not always at the forefront of a buyer’s mind, proximity to frequented places is important for a high…

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Tips & Tools

Shareable Stories for Your Clients

February 23, 2017

If you’re not following Homeward™, our blog for homebuyers, you might have missed these great stories to share with your clients. Feel free to link them on Facebook, Twitter, LinkedIn, Pinterest or your blog—anywhere you need to bulk up your real estate content. Don’t forget we also have a library of free homebuyer guides to help your clients through every stage of the home search and purchase process. We’ve done all the work. Why not put it to work for you?   What to Update…

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Real Estate Photography Tips

February 8, 2017

When preparing for a home sale, you’ll always get the best results by hiring a seasoned professional to take your real estate photographs. If you’re passionate about taking photographs yourself, these tips are a great starting point for taking high-quality real estate photos. For more real estate photography tips, check out the photo articles on our blog for homebuyers!

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Tips & Tools

Open House Tips: Do’s and Don’ts

January 11, 2017
Front door and doormat

An open house can make or break a home sale for you and your seller. These tips can help an open house go smoothly to increase the chances of an interested buyer moving forward. Do: Have a sign advertising the open house up in the neighborhood for at least one week before the event. It’s helpful to give buyers enough notice to plan to attend an open house. A week is a good amount of time for locals to see the sign and add it…

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Tips & Tools

New Year’s Resolution: Expand Your New Home Sales

December 30, 2016
2017 spelled out in light bulbs

New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with these simple steps.   Get to Know Builders Every new home builder has a unique homebuying process. To best accommodate your clients, learn about the product offerings, price point, reputation,…

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4 Things Realtors® Should Pin (Beyond MLS Listings)

December 27, 2016
House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, means more than just posting your MLS listings. To gain followers and increase your reach on Pinterest, consider sharing a mix of useful content that interests potential home buyers, home…

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Client Gift Guide for Realtors®

December 7, 2016
Client gifts

A client gift is a valuable way to keep your relationship with your buyer top of mind in the years between home purchases. Whether you’re searching for the right closing gift or a holiday gift for past buyers planning a move in the coming year, we’ve got a few ideas (and estimated costs) for you!   Cutting board ($25 – $170+) Were kitchen features a priority for your clients? If so, they may appreciate the gift of a handsome cutting board. You may be surprised…

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10 Tips for Cold-weather Home Showings

November 8, 2016
For sale sign, half buried in snow

The fall/winter selling season has its challenges: lower housing inventory, shorter days, inclement weather, fewer buyers and curb appeal that’s not at its most appealing—just to name a few. However, it does have some advantages, such as motivated buyers and sellers, potentially faster loan processing and less competition for moving companies, appraisers and other move-related services. Below are a few tips to help you make the most of your valuable cold-weather client appointments and achieve your sales goals before the year ends.   If you’re…

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What Your Client’s New-home Warranty Can Do for You

October 25, 2016
Happy woman reviewing bill

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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