Category: Tips & tools

Need to explain the basics about financing? Want tips on creating competitive listings? We cover real estate tips from A to Z.

  • Real Estate Myths Debunked

    Builders “steal” customers. “New” means expensive. Ready to put an end to these and other real estate myths? Let’s take a moment to clear up a few things you (or your clients) might have heard about working with a homebuilder. Read on to uncover the truth about selling new construction homes.

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  • Home Staging Infographic and Tips

    Many clients are familiar with that sensation—the moment you walk into a house and just know it’s the home for you. What they may not know is the feeling of “home at first sight” sometimes needs a helping hand. Home staging is all about creating that emotional connection. To be successful at it, your clients must appeal to all five of the buyer’s senses. Read on to see our home staging infographic and tips for staging an abode to appeal to all the senses.

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  • How to Find Sweet Deals for Your Clients

    Clients ready to fall in love with their dream home this year? We’ve launched a few exciting new features on our website to help you play matchmaker this season and find sweet deals for your buyers! These tools highlight our impressive inventory of professionally designed spec homes that are complete or near completion. Keep reading to learn more.

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  • Real Estate Marketing Materials to Refresh for the New Year

    Prospective buyers will be gearing up for their home search over the next few weeks, so it’s important to make a great first impression. The trick is, you never know where that first impression will take place. Depending on how much self-promotion you’re doing (or planning to do in the new year), here are a few questions to help you decide which of your real estate marketing materials need a refresh.

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  • Introducing Curated by Home Gallery™

    If your clients are on a tight timeline, we’ve got you covered! Forget about resale and show them our Curated by Home Gallery™ page, which spotlights an exciting array of brand-new, professionally designed homes that are at or nearing completion. Read more.

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  • Up Your Real Estate Content Marketing Game

    Real estate content marketing doesn’t need to be complicated—sometimes it can be as simple as forwarding or sharing a good article. If you’re trying to find some quality content to email to your clients or post on social media, we’ve got you covered!

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  • How To Explain Closing Costs

    Have you ever had a first-time homebuyer confused about closing costs? Helping clients understand these important figures is a key component of ensuring smooth sailing on closing day—not to mention maintaining a high-quality client-agent relationship with the potential for extra referral business!

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  • Decluttering for a Move: How Agents Can Help

    Even though decluttering and organizing can be a tough topic when a client is getting ready to move, it can be a great conversation starter when you’re nurturing leads or keeping in touch with past clients who may soon be in the market for their next home.

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  • Help Your Clients Get Moving!

    Clients want to buy a brand-new, never-been-lived-in home on a tight timeline? Well, you’re in luck! We have hundreds of homes at various stages of construction at popular communities across the country—including many that are ready to close soon. And did we mention that these residences boast a bevy of designer-curated finishes and fixtures to help ensure each living space is as beautiful as it is functional? Learn about our resources to help your buyers get moving!

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  • Lifestyle Focused Closing Gifts for Buyers

    Looking to level up your closing gift game? Take a hint from your clients! They’ve already told you what they were looking for in a new neighborhood, whether that’s walking trails, access to a clubhouse, nearby golfing, swimming and more. Show them that you were listening by choosing a closing gift that may help them live life to the fullest in their new community.

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