Category: Tips & tools

Need to explain the basics about financing? Want tips on creating competitive listings? We cover real estate tips from A to Z.

  • How to Find Sweet Deals for Your Clients

    Clients ready to fall in love with their dream home this year? We’ve launched a few exciting new features on our website to help you play matchmaker this season and find sweet deals for your buyers! These tools highlight our impressive inventory of professionally designed spec homes that are complete or near completion. Keep reading to learn more.

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  • Real Estate Marketing Materials to Refresh for the New Year

    Prospective buyers will be gearing up for their home search over the next few weeks, so it’s important to make a great first impression. The trick is, you never know where that first impression will take place. Depending on how much self-promotion you’re doing (or planning to do in the new year), here are a few questions to help you decide which of your real estate marketing materials need a refresh.

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  • Introducing Curated by Home Gallery™

    If your clients are on a tight timeline, we’ve got you covered! Forget about resale and show them our Curated by Home Gallery™ page, which spotlights an exciting array of brand-new, professionally designed homes that are at or nearing completion. Read more.

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  • Up Your Real Estate Content Marketing Game

    Real estate content marketing doesn’t need to be complicated—sometimes it can be as simple as forwarding or sharing a good article. If you’re trying to find some quality content to email to your clients or post on social media, we’ve got you covered!

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  • How To Explain Closing Costs

    Have you ever had a first-time homebuyer confused about closing costs? Helping clients understand these important figures is a key component of ensuring smooth sailing on closing day—not to mention maintaining a high-quality client-agent relationship with the potential for extra referral business!

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  • Help Your Clients Get Moving!

    Clients want to buy a brand-new, never-been-lived-in home on a tight timeline? Well, you’re in luck! We have hundreds of homes at various stages of construction at popular communities across the country—including many that are ready to close soon. And did we mention that these residences boast a bevy of designer-curated finishes and fixtures to help ensure each living space is as beautiful as it is functional? Learn about our resources to help your buyers get moving!

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  • Lifestyle Focused Closing Gifts for Buyers

    Looking to level up your closing gift game? Take a hint from your clients! They’ve already told you what they were looking for in a new neighborhood, whether that’s walking trails, access to a clubhouse, nearby golfing, swimming and more. Show them that you were listening by choosing a closing gift that may help them live life to the fullest in their new community.

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  • Useful Real Estate Guides for Your Homebuyers

    As all real estate professionals know, helping buyers find and close on their dream home is a team effort. One way we try to be a team player in your work with clients is by putting together handy real estate guides, chock full of tips for every stage of the process. All of these guides are available to download for free on our website. Check out this infographic to see which guides you might find most useful for your client!

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  • Questions for First Time Home Buyers

    As an agent, you’re probably well aware of the potential equity and tax benefits renters could be missing out on, but they might not understand them. That’s why some renters who could benefit today from homeownership still remain on the fence. Even when they decide to jump in the market, everything about the homebuying process is entirely new. Read on for questions for first time home buyers and other important information to help you put a plan of action together.

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  • Managing Expectations During Your Client’s Home Search

    Some house hunters know what they’re looking for in their next home and have a good understanding of what they will or won’t compromise on in their home search. Others may need a little guidance. We’ve outlined some tactics for managing expectations of buyers who have wish lists that are too broad or too narrow to help you find a home that fits the bill.

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