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Tips & Tools

Tips & Tools

2018 Conventional Loan Limit Changes

December 1, 2017

Fannie Mae and Freddie Mac’s 2018 loan limits may put more buying power in your clients’ hands! The base loan limits increased by 6.8%, setting the new limit at $453,100 in most parts of the country, with up to a maximum of $679,650 in high-cost areas. In many of the counties where we build, that means a change of $29,000, $43,500 or even $74,750! Keep in mind that some counties—such as Anne Arundel and Baltimore in Maryland, Salt Lake and Tooele in Utah, and Prince…

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Infographic: What Clients Need at the Closing Table

October 20, 2017
Closing table infographic

Whether you’re dealing with first-time homebuyers or repeat buyers who are a little fuzzy on closing-day details, this infographic could help you prepare them for a smooth experience at the closing table. Feel free to share it on your social media accounts or link to it from your blog or email program! These tips (and more) are included in our Ultimate Moving Pack, a free resource that your clients can download here.      

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5 Articles to Fortify Your Fall Marketing

October 6, 2017
Fall marketing

As fall sales head toward the winter slump, you may find yourself looking for ways to make a few more sales and stay on your lead list’s radar through the holidays. One great method is to share helpful real estate stories through your email program, on your blog or via social media. Below are just a few of the articles we’ve recently published on Homeward™, our homebuyer blog. Feel free to pass the links around in your fall marketing! Contracting on a Home in the…

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How to Explain Closing Costs

September 29, 2017
Closing Costs

Ever had a first-time homebuyer confused over closing costs? Prepping clients for these important figures can help ensure smooth sailing on closing day—not to mention a rock-solid client-agent relationship with the potential for extra referral business! Below you’ll find some quick basics you can go over with your clients. Even experienced homebuyers may not know everything that’s lumped into the category of closing costs, and might appreciate the extra clarification from their trusted real estate agent.   What are closing costs? Closing costs, also called…

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The Selling Power of Personalization

September 15, 2017
Homebuyer browsing design options at Richmond American's Home Gallery

Finding a resale home that checks all the boxes on your clients’ wish list? Good luck! Finding a floor plan that clients can personalize with their choice of cabinets, countertops, flooring and more?  Good business. If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. What’s the Home Gallery™? It’s a boutique-style design center that’s unlike others in the homebuilding industry. There, buyers who…

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How to Help a “Boomerang Buyer”

August 24, 2017
Boomerang buyers moving into their new home

It’s 2017, and that means many Americans who were hardest hit by the Great Recession have had time to reestablish their credit and may be thinking about owning a home again. These boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your client base. Oftentimes credit-impacted buyers feel adrift navigating their way back to homeownership, and an agent with the right expertise can prove invaluable. To position yourself for success, check out…

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Home Tour Tip: Entertain the Kids!

August 2, 2017
kids with coloring books

If your clients ever have trouble entertaining young children during a model home tour, here’s your chance to be their hero! Bring along a few home-themed coloring sheets and crayons or colored pencils and ask them how they would decorate their dream home. The prospect of moving may seem intimidating for little ones, so this is a great way to generate excitement about it! Don’t have coloring sheets? If you have a copy of the home’s floor plan, that could interest them (especially if you point…

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How to Talk to Clients About Energy Savings

July 28, 2017
Energy efficient home features

Do energy-efficient features actually sell homes? This is a question real estate agents often ask and the answer depends on the mindset of the buyer. There are green-minded clients who have energy savings at the top of the wish list, and for them, the question is an easy yes. However, even for buyers who are more concerned with lifestyle features, energy efficiency can play a part in building trust in a homebuilder.   The wallet-conscious buyer Though many people want an earth-friendly home, the potential…

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Managing Client Expectations During a Home Search

July 21, 2017
Meeting client expectations

Some house hunters know what they’re looking for in their next home and have a good understanding of what they will or won’t compromise on in their home search. Others may need a little guidance. Here are a few tactics to try with buyers who have wish lists too broad or too narrow to help you.   Case 1: The “I know EXACTLY what I want” homebuyer. It’s great to have a buyer that knows what he or she wants and can clearly communicate those…

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Sellers Stressing You Out? Try Selling New Homes!

June 30, 2017
Selling new homes can make buyers happy.

A home is one of the largest financial and emotional investments many people will make in their lifetime. Is it any wonder that when it’s time to move on, a home seller might have difficulty viewing things objectively? Here are a couple of common situations that could be avoided by selling new homes instead! Highly subjective home pricing Maybe they’re reminiscing about all the good times they’ve enjoyed within those walls. Maybe they’re mentally adding up all the maintenance and improvement costs they’ve poured into…

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