Tips & Tools

Sales Tools You’ll Find at Our Sales Centers

January 17, 2019

One of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients want to know what sets Richmond American apart from other homebuilders? Our pocket folder is a great place to start. It includes information about our company’s history and corporate culture,…

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Check Out Our Affiliates

December 12, 2018

Did you know that Richmond American Homes has affiliated mortgage, insurance and title companies? That’s three more reasons for your clients to consider us in their new home search! What’s the advantage of choosing to work with our affiliates? These reputable companies provide a comprehensive range of home services—and a streamlined experience for your customers. In addition to inspired floor plans with designer details, exciting included features and abundant personalization options, your clients will have access to a talented team of professionals who work together…

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2019 Closing Gift Guide

November 30, 2018

Looking for some fresh ideas for closing gifts? We’ve done some footwork for you! This year we’ve focused on gifts that help clients explore and appreciate the new neighborhood they’ll call home—all thanks to your guidance. A taste of local flavor! From farmer’s markets to local Mom-and-Pop stores, interest in supporting local businesses has been growing in recent years. Why not wow your clients with some insider knowledge of your area’s best-kept secrets? This may be especially popular with relocation buyers eager to shed their…

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10 Tips for Cold-weather Home Showings

October 12, 2018

The fall/winter selling season has its challenges: lower housing inventory, shorter days, inclement weather, fewer buyers and curb appeal that’s not at its most appealing—just to name a few. However, it does have some advantages, such as motivated buyers and sellers, potentially faster loan processing and less competition for moving companies, appraisers and other move-related services. Below are a few tips to help you make the most of your valuable cold-weather client appointments and achieve your sales goals before the year ends. If you’re…

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Real Estate Content You Could Be Sharing

September 19, 2018

Is your social media program tying up too much of your time and attention? You may have a goldmine of sharable real estate content at your fingertips! Look to these sources the next time you’re on the hunt for something to post, but don’t have the bandwidth to research and write your own blog article. Homebuilders Whether you cater to new-construction buyers or not, your local homebuilders may be sharing content that appeals to your audience. First-time homebuyer tips, mortgage info, decorating ideas, aspirational photography,…

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How to Help a First-time Buyer

September 14, 2018

As a real estate professional, you’re probably well aware of the potential equity and tax benefits renters could be missing out on, but they might not understand them. That’s why some renters who could benefit today from homeownership still remain on the fence. Even when they decide to jump in the market, everything about the homebuying process is entirely new. That’s why first-time homebuyers need professional advocates like you, and we’re here to help put a plan of action together. Here are six points to…

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What Clients Can Do Between Buying a New Home & Selling the Old

August 31, 2018

Timing can be tricky any time a client is both buying and selling a home. A resale home might fail inspection. Bad weather could cause new home construction delays. Financing may fall through, either for your client or their existing home’s buyer. If your clients want to purchase a new home, but haven’t yet sold their old home, they may be unsure about what they’ll do in the meantime—and odds are good they’ll look to you for advice. Here are a few options to share:…

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Great at Selling Homes? Work for Us!

August 14, 2018

If you’re ready to take your real estate career to the next level, we may the opportunity you’ve been waiting for! With homebuilding operations in 10 states, including Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah, Virginia and Washington, we’re always on the lookout for talented agents to join our sales team as: New Home Specialists Sales associates-in-training Sales associates Sales managers Learn more about these essential roles and take a look at a typical day in the life of a Richmond American sales associate.…

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Decluttering for a Move: How an Agent Can Help

August 9, 2018

What do you do when a client doesn’t see the need to declutter? Here are a few great articles we found to help you navigate this potential minefield: Inman News’ 3 ways to attack client clutter with compassion What we liked: Be respectful. You never know what sentimental value may be attached to a client’s belongings. Make a list of pros—charities, self-storage facilities, organizers, estate sale companies, junk haulers—and pass along their contact info. REALTOR® Magazine’s What to Do With All That Stuff What we…

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Introducing Orlando & Denver Facebook Groups for Real Estate Agents

July 31, 2018

If you’re an agent in the Orlando or Denver area, you’re invited to join our new local Facebook groups: Orlando Real Estate Agent Network and Denver Metro Real Estate Agent Network. These groups were created to give local agents a place to: Network with other agents in your area Talk industry trends Stay on top of Richmond American products and events Post resale listings you need to move before your clients can buy new We hope you’ll join—and invite your colleagues!

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