Tips & Tools

Selling the Energy Efficiency of New Homes

April 16, 2019

Clients on the fence about buying a new home or a resale? Perhaps it’s time to talk energy efficiency! New homes can typically offer more energy-efficient design and construction than their older counterparts. So, if your buyer is environmentally conscious, a newer, greener home may be an easy sell. But if he or she is indifferent or unmoved by the prospect of protecting the planet, pointing out the potential cost savings associated with heating, cooling and maintaining a new home could help sway his or…

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Are There Still Tax Benefits from Homeownership?

April 12, 2019

Recent changes to federal tax codes may have your clients wondering if they’ll still see tax benefits from homeownership. We’ve rounded up some fast facts and industry opinions to help keep you in the know. The bottom line… Tax advantages, real and perceived, may not be as persuasive to homebuyers now as they have been in recent years. But, buying a home is still a smart financial move for many. Moreover, there are benefits beyond the pocketbook that your clients will consider when deciding whether…

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Tips & Tools

Useful Guides for Different Homebuyers

March 28, 2019

As all real estate professionals know, helping buyers find and close on their dream home is a team effort. One way we try to be a team player in your work with clients is by putting together handy homebuyer guides, chock full of tips for every stage of the process. Check out this infographic to see which guides you might find most useful for your client.

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Tips & Tools

Benefits of Selling Quick Move-in Homes

March 7, 2019

There’s no denying that part of a new home’s appeal is in the buyer’s freedom of choice. Selecting a floor plan and structural options, a homesite, and all the interior finishes and fixtures that make a home uniquely personal puts your client in the driver’s seat. But, not every buyer has the time to build a new home from the ground up. What’s more, not every buyer has the desire to make design choices. For those shoppers, we have quick move-in homes. Professionally designed inside…

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What Your Client’s New-home Warranty Can Do for You

February 22, 2019

Home Care representative meeting with homeowners

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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Tips & Tools

Sales Tools You’ll Find at Our Sales Centers

January 17, 2019

One of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients want to know what sets Richmond American apart from other homebuilders? Our pocket folder is a great place to start. It includes information about our company’s history and corporate culture,…

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Check Out Our Affiliates

December 12, 2018

Did you know that Richmond American Homes has affiliated mortgage, insurance and title companies? That’s three more reasons for your clients to consider us in their new home search! What’s the advantage of choosing to work with our affiliates? These reputable companies provide a comprehensive range of home services—and a streamlined experience for your customers. In addition to inspired floor plans with designer details, exciting included features and abundant personalization options, your clients will have access to a talented team of professionals who work together…

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2019 Closing Gift Guide

November 30, 2018

Looking for some fresh ideas for closing gifts? We’ve done some footwork for you! This year we’ve focused on gifts that help clients explore and appreciate the new neighborhood they’ll call home—all thanks to your guidance. A taste of local flavor! From farmer’s markets to local Mom-and-Pop stores, interest in supporting local businesses has been growing in recent years. Why not wow your clients with some insider knowledge of your area’s best-kept secrets? This may be especially popular with relocation buyers eager to shed their…

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10 Tips for Cold-weather Home Showings

October 12, 2018

The fall/winter selling season has its challenges: lower housing inventory, shorter days, inclement weather, fewer buyers and curb appeal that’s not at its most appealing—just to name a few. However, it does have some advantages, such as motivated buyers and sellers, potentially faster loan processing and less competition for moving companies, appraisers and other move-related services. Below are a few tips to help you make the most of your valuable cold-weather client appointments and achieve your sales goals before the year ends. If you’re…

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Real Estate Content You Could Be Sharing

September 19, 2018

Is your social media program tying up too much of your time and attention? You may have a goldmine of sharable real estate content at your fingertips! Look to these sources the next time you’re on the hunt for something to post, but don’t have the bandwidth to research and write your own blog article. Homebuilders Whether you cater to new-construction buyers or not, your local homebuilders may be sharing content that appeals to your audience. First-time homebuyer tips, mortgage info, decorating ideas, aspirational photography,…

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