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Tips & Tools

Tips & Tools

Helpful Stories to Share

July 9, 2021
Man reading articles on computer

We’ve gathered a new set of resources for buyers to enjoy while they begin their house hunt. Throughout this season, we are focusing on blog topics and sharable social media stories that help you answer questions your clients may have and create a valuable tool for you to strengthen your relationship with them. Here are just a few of our stories.

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Tips & Tools

Get Our Selling New Homes Guide

June 24, 2021
Copy of Selling New Homes Guide next to person typing on computer

Whether you’re new to new home sales or a seasoned pro, we’ve created a complimentary guide to help you better understand the process of selling brand-new homes. In this handy resource, you’ll find information on selling the benefits of new homes, building relationships, myths about working with a homebuilder and more.

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Tips & Tools

Brands Buyers Trust

April 15, 2021

When considering a large purchase, familiar names inspire confidence. From flooring to finishes and lighting to paint, we work with recognized vendors to make sure your clients are selecting top-notch items to include in their dream home. Our design team makes an effort to offer the latest and greatest from a variety of reputable companies while also making sure buyers will love the look of their home for many years to come.

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Tips & Tools

8 Ways We Make a Real Estate Agent’s Job Easier

March 26, 2021

An agent’s life is busy. Between wooing prospects, researching comps, scheduling showings, arranging closings and gathering reviews and referrals, there’s a lot to juggle. Here are just a few ways you can put our resources to work for you when you choose to sell Richmond American homes.

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Tips & Tools

Facebook Live Model Home Tours

February 26, 2021

Clients looking for more model home videos? Show them our library of Facebook Live model home tours! We’ve got examples from across the country to help homebuyers get a feel for the different plans and how they’d fit.

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Tips & Tools

The Power of Personalization in New Home Sales

February 5, 2021
Homebuyers browse a display of bathroom faucets and showerheads at the Home Gallery™

If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. Learn more about this exciting selling point and how you can put it to work for you.

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Tips & Tools

New Home Sales Tools for 2021

January 21, 2021

We’ve gathered a new set of resources especially for buyers in the early phases of their house hunt. This program of new home sales tools is called Start Smart. Throughout this season, we’ll focus on blog topics and sharable social media stories that speak to buyers looking to join in the spring or fall selling seasons. Here are some you can start sharing right now!

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Tips & Tools

2021 Loan Limits Expand Buyer Options

January 7, 2021

This year’s house hunters may enjoy a significant boost to their buying power. Conforming loan limit maximums rose 7.42%, on average, potentially allowing buyers to borrow more toward their dream home. Combined with a continuing trend of low interest rates and our closing cost assistance offer, this increased credit access may motivate your clients to get off the fence and buy!

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Tips & Tools

Help Clients Navigate Holiday Shopping Pitfalls

November 18, 2020

Don’t let Black Friday and Cyber Monday deals sabotage your clients’ homebuying plans. Let them know that some of their holiday spending choices could affect their ability to get their best mortgage rate—or even their mortgage approval status if they’re already under contract! Here are some dos and don’ts to help keep them on track.

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