Tips & Tools

6 Real Estate Articles to Share in June

June 16, 2017

Looking for articles to share with your clients (and potential clients)? Don’t forget about our homebuyer blog, Homeward™! It’s full of stories for house hunters, home sellers and homeowners alike. Feel free to link them from your social media accounts, blog or emails as a way of keeping in touch with past customers, educating current clients or engaging new leads. 12 Hot Neighborhoods to Watch This Summer Clients still scoping out neighborhoods? Don’t overlook these opportunities across a dozen markets! Read article Checklist for Putting…

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10 Reasons Buyers Love New Homes

May 11, 2017

New home streetscape in Southern California for New Homes Infographic

Whether you’re new to selling new homes, or just need a refresher, here’s a handy infographic to help you communicate the value of new construction to your clients. For more in-depth information, tips and tools, be sure to download our free Selling New Homes Guide, created just for agents like you!

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Student Loan Debt and Homeownership

May 4, 2017

Having a college education is very valuable. Unfortunately, the price tag often reflects this, and navigating post-graduation financial waters can be tricky. That being said, student loan debt shouldn’t be a barrier to homeownership. There are ways to balance the responsibility of paying off student loans and still enjoy homeownership. Here are a few concerns these buyers may have about buying a home, and some ways you can address them. “I can’t save up for a down payment while making student loan payments.” Saving for…

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Prepare Your Buyers for a Seller’s Market

April 27, 2017

Homebuying in a Competitive Market Guide

Your clients (especially first-time buyers) may not be prepared for the fast-paced, competitive nature of buying a home in a seller’s market. Fortunately, we’ve got a new guide for that! Homebuying in a Competitive Market is free to download and includes tips to help buyers: Get ready to act quickly Optimize their home search Boost an offer on a resale home And more Share it with your clients today or get your own copy and use it as a refresher! You may find that it’s…

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Myths About Working with a Homebuilder

April 12, 2017

Ahem. Let’s take a moment to clear up a few things you (or your clients) might have heard about working with a homebuilder. Builders “steal” customers. FALSE. Homebuilders understand and appreciate that real estate agents are vital to bringing traffic into their communities and buyers to the closing table. It’s a win-win relationship, and we’re just as interested in earning referrals and repeat business as you are. When agents are successful, builders are successful too! At Richmond American, we even have an easy client registration…

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How to Write Better House Listings

April 6, 2017

The photography’s on point. The asking price is right. All you need now is a killer property description. Boost your house listings from good to great with the following tips! Be selective. Your description doesn’t have to encompass everything and the kitchen sink (though, if it’s a farmhouse sink, definitely mention that!). Focus on what’s most important and leave the rest for a phone call or scheduled showing. Before you even start writing, make a list of the home’s most powerful selling points. What sets…

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Tips for Helping Relocation Homebuyers

March 23, 2017

Uprooting is a big step for homeowners. Luckily, there are specific ways to help relocation homebuyers. Some of our favorite ideas include: Focus on schools. School ratings are important to not only families with children, but to all buyers thanks to their impact on resale value. Make sure you can easily direct clients to online sources of information about the schools serving your area. Emphasize convenience. While not always at the forefront of a buyer’s mind, proximity to frequented places is important for a high…

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Home Staging Infographic

March 7, 2017

Whether you’re helping your clients prepare for a photo shoot or your next showing, we hope you’ll find this home staging tips infographic handy! Feel free to share it with your sellers to help them set you up for success. Be sure to also check out our article on Open House Do’s and Don’ts and our Real Estate Photography Infographic for more tips.

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Shareable Stories for Your Clients

February 23, 2017

If you’re not following Homeward™, our blog for homebuyers, you might have missed these great stories to share with your clients. Feel free to link them on Facebook, Twitter, LinkedIn, Pinterest or your blog—anywhere you need to bulk up your real estate content. Don’t forget we also have a library of free homebuyer guides to help your clients through every stage of the home search and purchase process. We’ve done all the work. Why not put it to work for you? What to Update…

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Real Estate Photography Tips

February 8, 2017

When preparing for a home sale, you’ll always get the best results by hiring a seasoned professional to take your real estate photographs. If you’re passionate about taking photographs yourself, these tips are a great starting point for taking high-quality real estate photos. For more real estate photography tips, check out the photo articles on our blog for homebuyers!