Tips & Tools

Mortgage Cheat Sheet for Realtors®

August 21, 2019

Clients shopping their mortgage options? Share our helpful infographic! This simplified starting point may clue them into a financing avenue they’ve overlooked—potentially boosting their buying power. Select each section of the infographic to read more about FHA loans, conventional or Jumbo loans, USDA loans or VA loans. Ultimately, the best resource for loan information is a loan officer, but your clients may appreciate a brief overview of the market’s most common home loan types. HomeAmerican Mortgage Corporation’s principal offices are located at 5775 DTC…

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7 Homebuying Myths Your Clients May Believe

August 9, 2019

Whether you’re reaching out to renters, reassuring first-time homebuyers or giving repeat buyers a refresher on home financing, you may run into some of the following misconceptions. We’ve written a few articles to help you fight back with mortgage facts.

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5 Ways to Narrow a Home Search on Our Site

June 14, 2019

If you haven’t spent a lot of time browsing our site, you may not know about some of the advanced search features at your fingertips. Here are a few that might help you home in on the right property for your clients. School info Even buyers without kids care about neighborhood schools, thanks to the impact it can make on future resale plans. If your client has a desired district in mind, simply type the name into the home search bar and you’ll get a…

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7 Real Estate Stories to Share with Your Clients

May 29, 2019

Struggling to keep your social platforms current during the busy selling season? Look to our homebuyer blog, Homeward™, for fresh content to share with your clients! Here are just a few of our latest stories: Student Debt and Buying a Home Student debt is a hot topic these days, and little wonder: approximately 44.7 million Americans were paying back student loans as of 2017, according to the Federal Reserve Bank of New York. If you’re one of them and have hopes of purchasing a home, the…

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Selling the Energy Efficiency of New Homes

April 16, 2019

Clients on the fence about buying a new home or a resale? Perhaps it’s time to talk energy efficiency! New homes can typically offer more energy-efficient design and construction than their older counterparts. So, if your buyer is environmentally conscious, a newer, greener home may be an easy sell. But if he or she is indifferent or unmoved by the prospect of protecting the planet, pointing out the potential cost savings associated with heating, cooling and maintaining a new home could help sway his or…

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Are There Still Tax Benefits from Homeownership?

April 12, 2019

Recent changes to federal tax codes may have your clients wondering if they’ll still see tax benefits from homeownership. We’ve rounded up some fast facts and industry opinions to help keep you in the know. The bottom line… Tax advantages, real and perceived, may not be as persuasive to homebuyers now as they have been in recent years. But, buying a home is still a smart financial move for many. Moreover, there are benefits beyond the pocketbook that your clients will consider when deciding whether…

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Useful Guides for Different Homebuyers

March 28, 2019

As all real estate professionals know, helping buyers find and close on their dream home is a team effort. One way we try to be a team player in your work with clients is by putting together handy homebuyer guides, chock full of tips for every stage of the process. Check out this infographic to see which guides you might find most useful for your client.

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Benefits of Selling Quick Move-in Homes

March 7, 2019

There’s no denying that part of a new home’s appeal is in the buyer’s freedom of choice. Selecting a floor plan and structural options, a homesite, and all the interior finishes and fixtures that make a home uniquely personal puts your client in the driver’s seat. But, not every buyer has the time to build a new home from the ground up. What’s more, not every buyer has the desire to make design choices. For those shoppers, we have quick move-in homes. Professionally designed inside…

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What Your Client’s New-home Warranty Can Do for You

February 22, 2019

Home Care representative meeting with homeowners

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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Sales Tools You’ll Find at Our Sales Centers

January 17, 2019

One of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients want to know what sets Richmond American apart from other homebuilders? Our pocket folder is a great place to start. It includes information about our company’s history and corporate culture,…

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