Featured Homes

All About the Amethyst Floor Plan

February 13, 2019

The Amethyst is a gem of a floor plan! Available in Colorado, Florida, Arizona, Oregon and Utah, this ranch-style home offers an open, inviting layout with 2 to 3 bedrooms and up to approx. 1,450 sq. ft. As part of the Seasons™ Collection, the Amethyst showcases innovation and livability at a price that puts homeownership within reach. This popular floor plan showcases an exciting range of structural options, including: • An additional bedroom in lieu of flex room • A covered patio • A 3-car…

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Events & Specials

Using Homebuilder Incentives to Make the Sale

February 8, 2019
Kitchen Appliances

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…

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Events & Specials

More Chances to Save (and Sell!)

February 1, 2019

Good news: our homebuyer incentives have been extended through February! That means your clients can take advantage of closing cost assistance and exciting financing options from our mortgage affiliate. Are you ready to put these offers to work for you? Money for closing is an easy sell. Who doesn’t want to pay thousands less out of pocket at the closing table? Your clients can read all about our closing cost assistance offer and claim their savings certificate here. The special financing and the extended rate…

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Featured Homes

Find Out Why the Hopewell Floor Plan is Hard to Resist

January 23, 2019

Available at communities in Arizona, Colorado, Florida, Utah, Maryland and Washington, the versatile, widely appealing Hopewell could be just the floor plan your clients are looking for. Keep reading to find out why! Typical floor plan specs (may vary by area) 3 to 6 bedrooms 2.5 to 4 baths 2- to 3-car garage Approx. 2,680 sq. ft. Features include an open layout on the main floor, showcasing a kitchen with a center island, a spacious great room, a private study, a mudroom, a powder room…

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Tips & Tools

Sales Tools You’ll Find at Our Sales Centers

January 17, 2019

One of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients want to know what sets Richmond American apart from other homebuilders? Our pocket folder is a great place to start. It includes information about our company’s history and corporate culture,…

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Neighborhoods

New Communities—Coming in 2019!

January 11, 2019

It’s an exciting year for agents and homebuyers because we’re opening over 50 new communities across the country! Make a note of our exceptional neighborhoods that have recently opened—or are scheduled to open later this year—and bring your clients in to check out our inspired floor plans and inviting model homes.   Want to learn more about these notable new communities? Join our interest list or call a new home specialist at 888.500.7060 today!

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Events & Specials

Homebuyer Savings in January

January 4, 2019
January Campaign

UPDATE: Extended through February! See details. We have thousands in incentives for buyers who contact this month, during our Savings to Sign On event! Learn all about it on our website, and share the news with your clients. See details: $2,500 in closing cost assistance Special financing on homes that close this month Extended rate lock for homes closing later in 2019 For homes financed through

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Featured Homes

2018’s Top 5 Floor Plans

December 31, 2018

Price, square footage, bed/bath count, layout, features—a lot of factors can influence how well a floor plan is received across a range of markets. Which floor plans hit our clients’ hot buttons this year?   #5 The Daniel floor plan Popular from Puyallup, Washington to St. Augustine, Florida, the ranch-style Daniel design has captured buyers’ interest with a great array of features: 3 to 5 bedrooms, 2 to 3 baths and an up to 3-car garage Approx. 2,100 to 2,550 square feet Storage galore! The…

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Featured Homes

An Overview of the Popular Decker Floor Plan

December 21, 2018

The Decker floor plan showcases single-floor living at its most versatile, and is offered in Colorado, Maryland, Utah and Virginia. An exciting range of personalization options add to the Decker’s appeal, and, depending on location, include everything from additional bedrooms and deluxe baths to professional kitchens and covered patios. Per location, buyers can also choose to add a 1- or 2-car side-load garage, a 4-car tandem garage, a sunroom, an extended deck or a key drop. More about the Decker floor plan Approx. 2,000 sq.…

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Neighborhoods

Golf course community in Hayward, CA

December 13, 2018

Calling all Bay Area agents! If you have homebuyers commuting to Silicon Valley and the surrounding area, you’ll definitely want to make a stop at The Promontory at Stonebrae, a luxurious community situated within a popular masterplan in picturesque Hayward Hills. The lifestyle Golf is a way of life at Stonebrae, which features an 18-hole championship course in Hayward Hills with sweeping views of the Bay Area. Built in 2007, this course, with accompanying clubhouse, serves as the premier gathering place in the area. The…

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