Floor Plan Spotlight: The Citrine

August 17, 2017

Have you spotted this two-story Seasons™ Collection floor plan in your area? It’s available at select communities in Arizona, Colorado, Florida, Nevada and Virginia, and homebuyers love it! Top selling points of the Citrine include: Affordability! All our Seasons™ homes were designed to include the home features buyers are looking for and the signature quality they expect from Richmond American—all at a price point that’s accessible to a wide range of buyers. Personalization! Don’t let the lower price point fool you; clients who build a…

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Events & Specials

Sell More Homes During Our Gold Star Event

August 10, 2017

Check out what’s on offer in your area through the end of August… A brand-new guide! Be among the first to get the new Mortgage Essentials Guide by HomeAmerican Mortgage Corporation. It’s packed with info and checklists to keep your clients’ financing on track from application to closing day. Special offers! Clients need a little boost to get moving? We have closing cost assistance or other offers in the following markets. Select yours to find out what’s available (plus the associated terms and conditions).…

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Tips & Tools

Home Tour Tip: Entertain the Kids!

August 2, 2017

If your clients ever have trouble entertaining young children during a model home tour, here’s your chance to be their hero! Bring along a few home-themed coloring sheets and crayons or colored pencils and ask them how they would decorate their dream home. The prospect of moving may seem intimidating for little ones, so this is a great way to generate excitement about it! Don’t have coloring sheets? If you have a copy of the home’s floor plan, that could interest them (especially if you point…

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Tips & Tools

How to Talk to Clients About Energy Savings

July 28, 2017

Do energy-efficient features actually sell homes? This is a question real estate agents often ask and the answer depends on the mindset of the buyer. There are green-minded clients who have energy savings at the top of the wish list, and for them, the question is an easy yes. However, even for buyers who are more concerned with lifestyle features, energy efficiency can play a part in building trust in a homebuilder. The wallet-conscious buyer Though many people want an earth-friendly home, the potential…

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Tips & Tools

Managing Client Expectations During a Home Search

July 21, 2017

Some house hunters know what they’re looking for in their next home and have a good understanding of what they will or won’t compromise on in their home search. Others may need a little guidance. Here are a few tactics to try with buyers who have wish lists too broad or too narrow to help you. Case 1: The “I know EXACTLY what I want” homebuyer. It’s great to have a buyer that knows what he or she wants and can clearly communicate those…

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Featured Homes

New Video Tour of the Hemingway!

July 13, 2017

The broad popularity (and availability) of our Hemingway floor plan have made it an easy sell for real estate agents across most of our markets. Watch our new video tour to see for yourself what makes it a mainstay! View the floor plan at communities in these states: California Colorado Florida Maryland Nevada Utah Virginia Washington Ready to show the Hemingway? Create a RichmondAmerican.com agent account so you can save and share floor plans, communities, home listings and more. For more information about the Hemingway or any…

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Events & Specials

Using homebuilder incentives to make the sale

July 7, 2017

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. For example, we’re currently running a Make Your…

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Tips & Tools

Sellers Stressing You Out? Try Selling New Homes!

June 30, 2017

Selling new homes can make buyers happy.

A home is one of the largest financial and emotional investments many people will make in their lifetime. Is it any wonder that when it’s time to move on, a home seller might have difficulty viewing things objectively? Here are a couple of common situations that could be avoided by selling new homes instead! Highly subjective home pricing Maybe they’re reminiscing about all the good times they’ve enjoyed within those walls. Maybe they’re mentally adding up all the maintenance and improvement costs they’ve poured into…

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Neighborhoods

Maryland Homes: Two Superb Communities

June 23, 2017

Choosing a new community often comes down to a number of factors such as location, amenities and size. If your clients are looking for a new home in the Baltimore Metro Area, Tanyard Cove and Villaggio Enclave are definitely worth seeing. Only ten minutes apart, these two communities each offer a different lifestyle. Villaggio Enclave is perfect for those looking for a quiet, private environment. It is located off the Baltimore & Annapolis Trail and has easy access to area shopping, restaurants and gyms. Wooded…

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Tips & Tools

6 Real Estate Articles to Share this Summer

June 16, 2017

Looking for articles to share with your clients (and potential clients)? Don’t forget about our homebuyer blog, Homeward™! It’s full of stories for house hunters, home sellers and homeowners alike. Feel free to link them from your social media accounts, blog or emails as a way of keeping in touch with past customers, educating current clients or engaging new leads. 12 Hot Neighborhoods to Watch This Summer Clients still scoping out neighborhoods? Don’t overlook these opportunities across a dozen markets! Read article Checklist for Putting…