Tips & Tools

2020 Mortgage Rates = Opportunity!

May 21, 2020

2020 has had its challenges for homebuyers, but mortgage rates aren’t one of them! The rates we’re seeing this year could make it possible for more people to afford a home—and potentially a larger, better home than they may have been able to buy in the past. We’ve created the following chart to help put these rates in perspective for house hunters…

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Featured Homes

Take a Look at the Larimar Floor Plan

May 14, 2020

Part of our popular Seasons™ Collection, the Larimar floor plan appeals to homebuyers who want open, airy living spaces, all on one floor. It’s currently available in Arizona and Florida, and typically ranges from approximately 1,810 to 1,940 square feet. Features and options may vary by community, but generally include: 3 to 4 bedrooms 2 to 3 baths 2- to 4-car garage Open great room, dining area and kitchen for easy entertaining Covered entry and a covered patio with center-meet sliding doors Master bedroom, bath…

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Tips & Tools

Tools & Tips for Helping Military Buyers

May 7, 2020

At Richmond American, we love helping members of the Armed Forces achieve the American Dream of homeownership. So, any time we can do that and help our agent friends better serve their customers, we’re doubly excited! Here are just a few ideas and resources you can use to supplement your own extensive local area knowledge and real estate industry experience as you help military relocators navigate their unique needs and find their footing in a new city. Share helpful articles about military moves. Military buyers,…

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Events & Specials

Special Offers and Innovative Homebuyer Resources 

May 1, 2020

If your clients are turning to you for new ways to navigate homebuying, we can help! Not only that, but we’ve got some exciting offers that mean clients can enjoy big savings while taking advantage of great rates, competitive home prices and 2020 loan limits. In the post below, you’ll also find a range of valuable homebuyer resources that help make the virtual homebuying process easy and accessible. We know you’re experiencing some big changes in the way you work, and we’re here to help…

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Tips & Tools

Stories to Help You Stay in Touch

April 24, 2020
Woman smiling at computer screen

Now, maybe more than ever, it’s important to keep in contact with your clients. You may not be able to schedule as many showings as usual, but you can let clients know you’re thinking of them. Remind them you’re still a great resource as they weigh their housing options, whether they end up buying next week, next season or next year. Look to our homebuyer blog, Homeward™, for fresh content to share on your social feeds and in your emails. Here are just a few…

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Featured Homes

The Pearl Floor Plan: A Two-story Treasure

April 16, 2020

  Currently available in nine states, the two-story Pearl floor plan boasts a desirable layout, sought-after options and an array of client-pleasing features.  Typical specs The main floor of this two-story floor plan showcases an open layout, creating an airy, inviting atmosphere. A spacious great room flows into a kitchen with a convenient center island, and a light-filled dining area is steps away. Toward the front of the home, a private study provides a peaceful retreat. Every Pearl home also includes a second-floor loft, a…

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Tips & Tools

40 years strong. Still here for you.

April 9, 2020

Your clients are probably looking to you for answers as they navigate today’s unique house hunting landscape. We’ve had your back since 1977 and we aren’t going anywhere. Explore the many ways we can help you guide your clients through their home search before you even get them to a sales center.

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Tips & Tools

Personalization vs. Packages in Homebuying

April 3, 2020

Personalization is one of the many benefits of choosing a new home over of a resale. After all, who can resist the opportunity to put their own stamp on their living space? But as you may have noticed over the course of your career, “personalizing” a new home can mean different things to different homebuilders. Many builders who allow buyers to “personalize” new-construction homes only provide a few design packages to choose from. If your clients are seeking a new home that’s truly their own,…

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Neighborhoods

Lake Stevens Community Offers Abundant Home Design Options

March 27, 2020

Flooring, countertops, light fixtures, paint colors… These are the features that help transform a “house” into a “home.” If your clients are seeking a beautiful new neighborhood where they can put their own stamp on an inspired floor plan, tell them about Fairview Terrace in Lake Stevens! About Fairview Terrace Nestled in the notable Lake Stevens School District, Fairview Terrace showcases a distinctive collection of two-story floor plans with up to five bedrooms and approximately 3,550 sq. ft., from the upper $400s. The community offers…

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Neighborhoods

Masterplan Spotlight: GreyHawk in Northeast Florida

March 21, 2020

Looking for the inside scoop on Clay County’s GreyHawk master plan? We recently had a chance to chat with Gaynelle James, Marketing Director at GreenPointe Communities, to find out what makes this neighborhood so appealing to northeast Florida homebuyers. Location Perks Set in the Orange Park area of Clay County, GreyHawk offers residents an easy commute into Jacksonville via the brand-new First Coast Expressway. Located near Oakleaf Commons and Oakleaf Town Center, homeowners have the convenience of a new Publix®, Petsmart®, Kohl’s®, Super Target®, Ulta…

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