Tips & Tools

The Selling Power of Personalization

September 15, 2017

Homebuyer browsing design options at Richmond American's Home Gallery

Finding a resale home that checks all the boxes on your clients’ wish list? Good luck! Finding a floor plan that clients can personalize with their choice of cabinets, countertops, flooring and more? Good business. If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. What’s the Home Gallery™? It’s a boutique-style design center that’s unlike others in the homebuilding industry. There, buyers who…

Share this article

Neighborhoods

Generating Leads from Large Local Employers

September 6, 2017

Are you seeing a lot of interest from relocation buyers? It may be worthwhile to find out what’s bringing them to town. If it’s a large employer in your area, you may have an untapped lead source right under your nose! Once you’ve identified a demand for housing near a particular business, there are a variety of ways you can try to reach out to your audience and generate leads: Facebook ads targeted toward the company’s employees Connecting with the company’s recruitment/relocation team Advertising in…

Share this article

Tips & Tools

How to Help a “Boomerang Buyer”

August 24, 2017

Boomerang buyers moving into their new home

It’s 2017, and that means many Americans who were hardest hit by the Great Recession have had time to reestablish their credit and may be thinking about owning a home again. These boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your client base. Oftentimes credit-impacted buyers feel adrift navigating their way back to homeownership, and an agent with the right expertise can prove invaluable. To position yourself for success, check out…

Share this article

Featured Homes

Floor Plan Spotlight: The Citrine

August 17, 2017

Have you spotted this two-story Seasons™ Collection floor plan in your area? It’s available at select communities in Arizona, Colorado, Florida, Nevada and Virginia, and homebuyers love it! Top selling points of the Citrine include: Affordability! All our Seasons™ homes were designed to include the home features buyers are looking for and the signature quality they expect from Richmond American—all at a price point that’s accessible to a wide range of buyers. Personalization! Don’t let the lower price point fool you; clients who build a…

Share this article

Events & Specials

Sell More Homes During Our Gold Star Event

August 10, 2017

Check out what’s on offer in your area through the end of August… A brand-new guide! Be among the first to get the new Mortgage Essentials Guide by HomeAmerican Mortgage Corporation. It’s packed with info and checklists to keep your clients’ financing on track from application to closing day. Special offers! Clients need a little boost to get moving? We have closing cost assistance or other offers in the following markets. Select yours to find out what’s available (plus the associated terms and conditions).…

Share this article

Tips & Tools

Home Tour Tip: Entertain the Kids!

August 2, 2017

If your clients ever have trouble entertaining young children during a model home tour, here’s your chance to be their hero! Bring along a few home-themed coloring sheets and crayons or colored pencils and ask them how they would decorate their dream home. The prospect of moving may seem intimidating for little ones, so this is a great way to generate excitement about it! Don’t have coloring sheets? If you have a copy of the home’s floor plan, that could interest them (especially if you point…

Share this article

Tips & Tools

How to Talk to Clients About Energy Savings

July 28, 2017

Do energy-efficient features actually sell homes? This is a question real estate agents often ask and the answer depends on the mindset of the buyer. There are green-minded clients who have energy savings at the top of the wish list, and for them, the question is an easy yes. However, even for buyers who are more concerned with lifestyle features, energy efficiency can play a part in building trust in a homebuilder. The wallet-conscious buyer Though many people want an earth-friendly home, the potential…

Share this article

Tips & Tools

Managing Client Expectations During a Home Search

July 21, 2017

Some house hunters know what they’re looking for in their next home and have a good understanding of what they will or won’t compromise on in their home search. Others may need a little guidance. Here are a few tactics to try with buyers who have wish lists too broad or too narrow to help you. Case 1: The “I know EXACTLY what I want” homebuyer. It’s great to have a buyer that knows what he or she wants and can clearly communicate those…

Share this article

Featured Homes

New Video Tour of the Hemingway!

July 13, 2017

The broad popularity (and availability) of our Hemingway floor plan have made it an easy sell for real estate agents across most of our markets. Watch our new video tour to see for yourself what makes it a mainstay! View the floor plan at communities in these states: California Colorado Florida Maryland Nevada Utah Virginia Washington Ready to show the Hemingway? Create a RichmondAmerican.com agent account so you can save and share floor plans, communities, home listings and more. For more information about the Hemingway or any…

Share this article

Events & Specials

Using homebuilder incentives to make the sale

July 7, 2017

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. For example, we’re currently running a Make Your…