Tips & Tools

Real Estate Content You Could Be Sharing

September 19, 2018
Social Media Sharing

Is your social media program tying up too much of your time and attention? You may have a goldmine of sharable real estate content at your fingertips! Look to these sources the next time you’re on the hunt for something to post, but don’t have the bandwidth to research and write your own blog article. Homebuilders Whether you cater to new-construction buyers or not, your local homebuilders may be sharing content that appeals to your audience. First-time homebuyer tips, mortgage info, decorating ideas, aspirational photography,…

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Tips & Tools

How to Help a First-time Buyer

September 14, 2018

As a real estate professional, you’re probably well aware of the potential equity and tax benefits renters could be missing out on, but they might not understand them. That’s why some renters who could benefit today from homeownership still remain on the fence. Even when they decide to jump in the market, everything about the homebuying process is entirely new. That’s why first-time homebuyers need professional advocates like you, and we’re here to help put a plan of action together. Here are six points to…

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Events & Specials

Jumpstart Fall Home Sales with This $2,500 Offer

September 7, 2018

What could please your clients more than a home that’s built to order? Bring them to a Richmond American community, where they can choose their homesite, floor plan, structural options and—best of all—the interior design options that will make their home uniquely their own! Hundreds of ways to personalize, from flooring and fixtures to cabinetry, countertops, backsplash tile and home technology Complimentary one-on-one assistance from a professional design consultant A wealth of samples to see and touch at our showroom-style design center, the Home Gallery™…

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Tips & Tools

What Clients Can Do Between Buying a New Home & Selling the Old

August 31, 2018

Timing can be tricky any time a client is both buying and selling a home. A resale home might fail inspection. Bad weather could cause new home construction delays. Financing may fall through, either for your client or their existing home’s buyer. If your clients want to purchase a new home, but haven’t yet sold their old home, they may be unsure about what they’ll do in the meantime—and odds are good they’ll look to you for advice. Here are a few options to share:…

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Neighborhoods

New Parker Neighborhood Draws Buyers with Prime Location

August 24, 2018

If your clients are searching for a new home in the notable Douglas County School District, schedule a tour of Reata Ridge today. Set against a stunning mountain backdrop, this exceptional new neighborhood in Parker offers six inspired ranch and two-story floor plans with up to seven bedrooms and approximately 3,950 generous square feet. Like all Richmond American homes along the Front Range, the floor plans at Reata Ridge are designed to appeal to a wide range of homebuyers. They boast open, inviting layouts, impressive standard features—including…

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Tips & Tools

Great at Selling Homes? Work for Us!

August 14, 2018
Realtor and Couple

If you’re ready to take your real estate career to the next level, we may the opportunity you’ve been waiting for! With homebuilding operations in 10 states, including Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah, Virginia and Washington, we’re always on the lookout for talented agents to join our sales team as: New Home Specialists Sales associates-in-training Sales associates Sales managers Learn more about these essential roles and take a look at a typical day in the life of a Richmond American sales associate.…

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Tips & Tools

Decluttering for a Move: How an Agent Can Help

August 9, 2018

What do you do when a client doesn’t see the need to declutter? Here are a few great articles we found to help you navigate this potential minefield: Inman News’ 3 ways to attack client clutter with compassion What we liked: Be respectful. You never know what sentimental value may be attached to a client’s belongings. Make a list of pros—charities, self-storage facilities, organizers, estate sale companies, junk haulers—and pass along their contact info. REALTOR® Magazine’s What to Do With All That Stuff What we…

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Featured Homes

Seasons™ Floor Plans: Gems in More than Name!

August 6, 2018
Seasons Collection

Ever noticed that our Seasons™ Collection floor plans are named after gemstones? That’s not just a statement of value; it’s the color inspiration behind our model home merchandising! Our talented designers coordinate interior finishes, furnishings, artwork and more—all centered around the model’s chosen hue. As you tour our Seasons™ communities, you’ll see the forethought they (and our architects) have poured into this innovative product line, from the model experience to the space-maximizing footprint and home features today’s buyers love. Don’t let the price point fool…

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Tips & Tools

Introducing Orlando & Denver Facebook Groups for Real Estate Agents

July 31, 2018
Woman with smartphone

If you’re an agent in the Orlando or Denver area, you’re invited to join our new local Facebook groups: Orlando Real Estate Agent Network and Denver Metro Real Estate Agent Network. These groups were created to give local agents a place to: Network with other agents in your area Talk industry trends Stay on top of Richmond American products and events Post resale listings you need to move before your clients can buy new We hope you’ll join—and invite your colleagues!

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Tips & Tools

Your Clients’ Pets & You

July 23, 2018

Have you noticed that pets are playing a much bigger role in today’s housing market than they have in the past? You’re not alone. “[A 2017 SunTrust Mortgage survey] asked recent home buyers why they were buying their first home and their dog was the third most commonly cited reason, coming above children and marriage. Only more living space and the opportunity to build equity came above the furry companions.” – Money magazine Whether you’re a buyer’s or seller’s agent, your clients’ pets can pose some…

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