Tips & Tools

Managing Client Expectations During a Home Search

July 21, 2017
Meeting client expectations

Some house hunters know what they’re looking for in their next home and have a good understanding of what they will or won’t compromise on in their home search. Others may need a little guidance. Here are a few tactics to try with buyers who have wish lists too broad or too narrow to help you.   Case 1: The “I know EXACTLY what I want” homebuyer. It’s great to have a buyer that knows what he or she wants and can clearly communicate those…

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Featured Homes

New Video Tour of the Hemingway!

July 13, 2017

The broad popularity (and availability) of our Hemingway floor plan have made it an easy sell for real estate agents across most of our markets. Watch our new video tour to see for yourself what makes it a mainstay! View the floor plan at communities in these states: California Colorado Florida Maryland Nevada Utah Virginia Washington Ready to show the Hemingway? Create a RichmondAmerican.com agent account so you can save and share floor plans, communities, home listings and more. For more information about the Hemingway or any…

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Events & Specials

Using homebuilder incentives to make the sale

July 7, 2017

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. For example, we’re currently running a Make Your…

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Tips & Tools

Sellers Stressing You Out? Try Selling New Homes!

June 30, 2017
Selling new homes can make buyers happy.

A home is one of the largest financial and emotional investments many people will make in their lifetime. Is it any wonder that when it’s time to move on, a home seller might have difficulty viewing things objectively? Here are a couple of common situations that could be avoided by selling new homes instead! Highly subjective home pricing Maybe they’re reminiscing about all the good times they’ve enjoyed within those walls. Maybe they’re mentally adding up all the maintenance and improvement costs they’ve poured into…

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Neighborhoods

Maryland Homes: Two Superb Communities

June 23, 2017

Choosing a new community often comes down to a number of factors such as location, amenities and size. If your clients are looking for a new home in the Baltimore Metro Area, Tanyard Cove and Villaggio Enclave are definitely worth seeing. Only ten minutes apart, these two communities each offer a different lifestyle. Villaggio Enclave is perfect for those looking for a quiet, private environment. It is located off the Baltimore & Annapolis Trail and has easy access to area shopping, restaurants and gyms. Wooded…

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Tips & Tools

6 Real Estate Articles to Share this Summer

June 16, 2017
Real estate article shared on Facebook

Looking for articles to share with your clients (and potential clients)? Don’t forget about our homebuyer blog, Homeward™! It’s full of stories for house hunters, home sellers and homeowners alike. Feel free to link them from your social media accounts, blog or emails as a way of keeping in touch with past customers, educating current clients or engaging new leads. 12 Hot Neighborhoods to Watch This Summer Clients still scoping out neighborhoods? Don’t overlook these opportunities across a dozen markets! Read article Checklist for Putting…

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Neighborhoods

13 Places to Buy a New Home with a USDA Home Loan

June 9, 2017
Donovan Exterior

When you think of USDA home loans, farmhouses and fields probably spring to mind, not modern new homes in up-and-coming residential communities. But, you might be surprised to find USDA-eligible neighborhoods in—or right on the edge of—your sales turf. If you sell in one of those areas, your buyers may be able to take advantage of this government-guaranteed mortgage option with no down payment and relaxed credit requirements (compared to conventional loans). Here are just a few of the places we build homes that may…

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Events & Specials

June Offers to Boost Your Summer Sales

June 5, 2017

If you’re selling new homes in any of the areas where we build, be sure to check out our Select Your Savings Event! Buyers who contract this month and finance through our affiliate, HomeAmerican Mortgage Corporation, may enjoy special incentives ranging from a refrigerator, washer/dryer or window coverings to closing cost assistance or Home Gallery™ upgrades.  Offers vary by market, so be sure to check out the details on our site. Put these savings to work for your summer sales goals. This may be just…

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Neighborhoods

Los Angeles Real Estate Update

May 25, 2017
Walnut Village

Exciting things are happening at our four Los Angeles-area communities! Here’s what you need to know… The Grove in Pomona is now selling! Nestled in an established neighborhood at the heart of Pomona, The Grove offers inspired two- and three-story floor plans from the mid $400s. New homes range from approximately 1,530 to 1,850 square feet and feature popular options like covered balconies, main-floor office space and dual master suites, depending on the plan. Residents enjoy easy access to schools, commuter routes and the Pomona…

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Featured Homes

Built to Impress: the Harmon Floor Plan

May 19, 2017
The Harmon

Looking to wow a luxury-seeking buyer? The stately Harmon floor plan is sure to impress! From the dramatic curved staircase in the two-story entry to the master retreat in the second-floor suite, this home was designed for everyday elegance. Buyers who build from the ground up will have the opportunity to choose a variety of structural options, such as a main-floor bedroom and full bath, professional kitchen features, master suite upgrades and more. Models are available to tour at communities around Orlando, Denver and Aldie,…

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