Neighborhoods

Masterplan Spotlight: GreyHawk in Northeast Florida

March 21, 2019

Looking for the inside scoop on Clay County’s GreyHawk master plan? We recently had a chance to chat with Gaynelle James, Marketing Director at GreenPointe Communities, to find out what makes this neighborhood so appealing to northeast Florida homebuyers. First things first: How’s the location? Set in the Orange Park area of Clay County, GreyHawk offers residents an easy commute into Jacksonville via the brand-new First Coast Expressway. Located near Oakleaf Commons and Oakleaf Town Center, homeowners have the convenience of a new Publix®, Petsmart®,…

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Featured Homes

See the Deacon’s Attached RV Garage & More!

March 13, 2019
Deacon Great Room

Available at exceptional communities in the Phoenix, Tucson, Denver Metro and Jacksonville areas, the Deacon floor plan delivers luxurious ranch living—and it includes an attached RV garage! Typical specs 3 to 4 bedrooms 2,390 to 2,430 sq. ft. Attached RV garage in addition to a 2- to 3-car garage Covered patio Open layout showcasing kitchen, great room and dining room The ranch-style Deacon has a lot to offer, and its exciting personalization options only add to the appeal. Depending on the region, clients can opt…

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Tips & Tools

Benefits of Selling Quick Move-in Homes

March 7, 2019

There’s no denying that part of a new home’s appeal is in the buyer’s freedom of choice. Selecting a floor plan and structural options, a homesite, and all the interior finishes and fixtures that make a home uniquely personal puts your client in the driver’s seat. But, not every buyer has the time to build a new home from the ground up. What’s more, not every buyer has the desire to make design choices. For those shoppers, we have quick move-in homes. Professionally designed inside…

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Events & Specials

Lower Rates—Just in Time for Selling Season!

March 1, 2019

After a fall uptick—and predictions pointing to more interest rate hikes in 2019—mortgage rates have trended down in recent weeks. That spells good news for home shoppers this spring selling season! Even better: Buyers who choose one of our Gold Star homes this month and close by 4/30 can take advantage of new special financing, with FHA rates as low as 3.625% (4.667% APR) while funds last.^ Check out the chart below to see how those savings will affect your clients’ estimated monthly payments. Example:…

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Tips & Tools

What Your Client’s New-home Warranty Can Do for You

February 22, 2019
Home Care representative meeting with homeowners

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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Featured Homes

All About the Amethyst Floor Plan

February 13, 2019

The Amethyst is a gem of a floor plan! Available in Colorado, Florida, Arizona, Oregon and Utah, this ranch-style home offers an open, inviting layout with 2 to 3 bedrooms and up to approx. 1,450 sq. ft. As part of the Seasons™ Collection, the Amethyst showcases innovation and livability at a price that puts homeownership within reach. This popular floor plan showcases an exciting range of structural options, including: • An additional bedroom in lieu of flex room • A covered patio • A 3-car…

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Events & Specials

Using Homebuilder Incentives to Make the Sale

February 8, 2019
Kitchen Appliances

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…

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Events & Specials

More Chances to Save (and Sell!)

February 1, 2019

Good news: our homebuyer incentives have been extended through February! That means your clients can take advantage of closing cost assistance and exciting financing options from our mortgage affiliate. Are you ready to put these offers to work for you? Money for closing is an easy sell. Who doesn’t want to pay thousands less out of pocket at the closing table? Your clients can read all about our closing cost assistance offer and claim their savings certificate here. The special financing and the extended rate…

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Featured Homes

Find Out Why the Hopewell Floor Plan is Hard to Resist

January 23, 2019

Available at communities in Arizona, Colorado, Florida, Utah, Maryland and Washington, the versatile, widely appealing Hopewell could be just the floor plan your clients are looking for. Keep reading to find out why! Typical floor plan specs (may vary by area) 3 to 6 bedrooms 2.5 to 4 baths 2- to 3-car garage Approx. 2,680 sq. ft. Features include an open layout on the main floor, showcasing a kitchen with a center island, a spacious great room, a private study, a mudroom, a powder room…

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Tips & Tools

Sales Tools You’ll Find at Our Sales Centers

January 17, 2019

One of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients want to know what sets Richmond American apart from other homebuilders? Our pocket folder is a great place to start. It includes information about our company’s history and corporate culture,…

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