17

Jan
2017
Posted in:
New Home Showcase

Meeting the Demand for Affordable Homes

Due to overwhelming popularity, our Seasons™ Collection has expanded to over a dozen communities in Colorado, Arizona and Florida, bringing Richmond American quality within reach for many more homebuyers. If you haven’t had a chance to familiarize yourself with this line of affordable homes, take just two minutes to view our new video and discover …

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11

Jan
2017
Posted in:
Agent Toolbox

Open House Tips: Do’s and Don’ts

Welcome Mat

An open house can make or break a home sale for you and your seller. These tips can help an open house go smoothly to increase the chances of an interested buyer moving forward. Do: Have a sign advertising the open house up in the neighborhood for at least one week before the event. It’s …

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03

Jan
2017
Posted in:
Events & Specials

Why Clients Should Buy a New Home—Now!

Loan Officer

During our January homebuyer event, we’re highlighting many of the reasons buying a new home is a great way to start the new year! Here’s the scoop for our friends in real estate:   Loan limits have increased. Your clients may have more buying power than they realize if they received mortgage preapproval before the …

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30

Dec
2016
Posted in:
Agent Toolbox

New Year’s Resolution: Expand Your New Home Sales

2017 spelled out in light bulbs

New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with …

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27

Dec
2016
Posted in:
Agent Toolbox

4 Things Realtors® Should Pin (Other Than MLS Listings)

House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, …

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20

Dec
2016
Posted in:
New Home Showcase

5 Reasons Homebuyers Love the Dillon Floor Plan

Dillon floor plan in Washington

The attractive Dillon floor plan is one of our most requested from coast to coast. Here are just five of the reasons you’ll want to add this plan to your clients’ to-tour list. The size. Starting from approximately 3,000 square feet, the Dillon has plenty of room for a large (or growing) household. Depending on …

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14

Dec
2016
Posted in:
Community Info

7 models. 5 Wasatch Front communities.

Salt Lake City

Utah’s booming tech industry has ramped up demand for new homes across the Wasatch Front, especially among relocation buyers attracted to the Silicon Slopes job market. All we can say is, Challenge accepted! We’re building new homes in five exciting communities across West Jordan, Herriman and Riverton—with seven model homes available for tours within an …

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11

Dec
2016
Posted in:
Events & Specials

Homebased is a Year Old!

Blog Anniversary

We launched Homebased last year as a way to reach out to real estate agents with useful information about the homebuilding process, the advantages of new home sales, business tips and what we have to offer homebuyers in the markets where we build. To celebrate a year of connecting with our friends in real estate, …

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07

Dec
2016
Posted in:
Agent Toolbox

Client Gift Guide for Realtors®

Client gifts

A client gift is a valuable way to keep your relationship with your buyer top of mind in the years between home purchases. Whether you’re searching for the right closing gift or a holiday gift for past buyers planning a move in the coming year, we’ve got a few ideas (and estimated costs) for you! …

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01

Dec
2016
Posted in:
Events & Specials

Help Clients Take Charge of Their Credit Score

Two real estate agents speaking

If your clients will apply for a mortgage in the coming year, their credit health should be priority #1. After all, a homebuyer’s credit score can affect their desired price point, what types of loans they can qualify for, their lender options, buying timeline and other factors that can ultimately make or break a sale. …

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