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Open House Tips: Do’s and Don’ts

January 11, 2017
Front door and doormat

An open house can make or break a home sale for you and your seller. These tips can help an open house go smoothly to increase the chances of an interested buyer moving forward. Do: Have a sign advertising the open house up in the neighborhood for at least one week before the event. It’s helpful to give buyers enough notice to plan to attend an open house. A week is a good amount of time for locals to see the sign and add it…

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Tips & Tools

4 Things Realtors® Should Pin (Beyond MLS Listings)

December 27, 2016
House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, means more than just posting your MLS listings. To gain followers and increase your reach on Pinterest, consider sharing a mix of useful content that interests potential home buyers, home…

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Tips & Tools

What Your Client’s New-home Warranty Can Do for You

October 25, 2016
Happy woman reviewing bill

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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Tips & Tools

Headshot “How to” for Realtors®

September 27, 2016
Camera lens

Whether you’re a new real estate agent ready to sit for your first professional headshot or a seasoned veteran who just needs an update, here are a few do’s and don’ts to consider before getting in front of the lens.   DO Hire a professional photographer. Your marketing materials are worth the investment. Listen to your photographer and follow his/her directions. Look at the camera. Eye contact is engaging and builds trust. Relax and act natural. Stiff poses and overly bright smiles make you less…

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Tips & Tools

How to Help Military Homebuyers

June 8, 2016
Military family on porch

Buying a home presents a few extra challenges for active-duty servicemen and women, but it also offers some unique advantages—the opportunity to build equity while using a tax-free Basic Allowance for Housing (BAH), for example. Armed with a little information, your military client’s experience doesn’t have to be much different from the average homebuyer’s.   Here’s what you can do to help: Find out how far from base your clients would like to live. For some military families, the distance from base isn’t just a…

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Featured Homes

Meet the Multigenerational Robert Floor Plan

March 15, 2016
Robert floorplan

Available at premier communities in the Phoenix, Tucson and Orlando areas, the Robert floor plan offers approximately 4,000 square feet of luxurious living, all on one floor. This design is so popular, we’ve modeled it at four Phoenix-area communities. The Robert is one of our Modern Living collection, a line of floor plans designed for multigenerational households—or for any homebuyer in need of separate, independent living quarters within a single-family home. Depending on where your clients build, the Robert’s guest suite (including a private entry, living…

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