Browsing Category

Featured

Events & Specials

Give Your Holiday Home Sales a Boost

November 3, 2017
Holiday Home Event logo

There’s no denying it: it’s harder for agents to sell homes over the holidays. Between parties and extra errands, who has the time to house hunt? After travel and gift expenses, who has the money? To cut through some of those seasonal sales challenges—and make it worthwhile for buyers to make the time and budget the money for a new home purchase—we’ve launched a nationwide Holiday Home Event. For a limited time, homebuyers can sign up on our site for a free First-time Homebuyer Guide,…

Continue Reading

Share this article

Tips & Tools

How to Talk to Clients About Energy Savings

July 28, 2017
Energy efficient home features

Do energy-efficient features actually sell homes? This is a question real estate agents often ask and the answer depends on the mindset of the buyer. There are green-minded clients who have energy savings at the top of the wish list, and for them, the question is an easy yes. However, even for buyers who are more concerned with lifestyle features, energy efficiency can play a part in building trust in a homebuilder.   The wallet-conscious buyer Though many people want an earth-friendly home, the potential…

Continue Reading

Share this article

Featured Homes

New Video Tour of the Hemingway!

July 13, 2017

The broad popularity (and availability) of our Hemingway floor plan have made it an easy sell for real estate agents across most of our markets. Watch our new video tour to see for yourself what makes it a mainstay! View the floor plan at communities in these states: California Colorado Florida Maryland Nevada Utah Virginia Washington Ready to show the Hemingway? Create a RichmondAmerican.com agent account so you can save and share floor plans, communities, home listings and more. For more information about the Hemingway or any…

Continue Reading

Share this article

Tips & Tools

How to Write Better House Listings

April 6, 2017
Peridot model home in Laveen, Arizona

The photography’s on point. The asking price is right. All you need now is a killer property description. Boost your house listings from good to great with the following tips! Be selective. Your description doesn’t have to encompass everything and the kitchen sink (though, if it’s a farmhouse sink, definitely mention that!). Focus on what’s most important and leave the rest for a phone call or scheduled showing. Before you even start writing, make a list of the home’s most powerful selling points. What sets…

Continue Reading

Share this article

Tips & Tools

4 Things Realtors® Should Pin (Beyond MLS Listings)

December 27, 2016
House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, means more than just posting your MLS listings. To gain followers and increase your reach on Pinterest, consider sharing a mix of useful content that interests potential home buyers, home…

Continue Reading

Share this article

Tips & Tools

What Your Client’s New-home Warranty Can Do for You

October 25, 2016
Happy woman reviewing bill

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

Continue Reading

Share this article

Tips & Tools

Headshot “How to” for Realtors®

September 27, 2016
Camera lens

Whether you’re a new real estate agent ready to sit for your first professional headshot or a seasoned veteran who just needs an update, here are a few do’s and don’ts to consider before getting in front of the lens.   DO Hire a professional photographer. Your marketing materials are worth the investment. Listen to your photographer and follow his/her directions. Look at the camera. Eye contact is engaging and builds trust. Relax and act natural. Stiff poses and overly bright smiles make you less…

Continue Reading

Share this article

Tips & Tools

How to Help Military Homebuyers

June 8, 2016
Military family on porch

Buying a home presents a few extra challenges for active-duty servicemen and women, but it also offers some unique advantages—the opportunity to build equity while using a tax-free Basic Allowance for Housing (BAH), for example. Armed with a little information, your military client’s experience doesn’t have to be much different from the average homebuyer’s.   Here’s what you can do to help: Find out how far from base your clients would like to live. For some military families, the distance from base isn’t just a…

Continue Reading

Share this article

Featured Homes

Meet the Multigenerational Robert Floor Plan

March 15, 2016
Robert floorplan

Available at premier communities in the Phoenix, Tucson and Orlando areas, the Robert floor plan offers approximately 4,000 square feet of luxurious living, all on one floor. This design is so popular, we’ve modeled it at four Phoenix-area communities. The Robert is one of our Modern Living collection, a line of floor plans designed for multigenerational households—or for any homebuyer in need of separate, independent living quarters within a single-family home. Depending on where your clients build, the Robert’s guest suite (including a private entry, living…

Continue Reading

Share this article