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Los Angeles Real Estate Update

May 25, 2017
Walnut Village

Exciting things are happening at our four Los Angeles-area communities! Here’s what you need to know… The Grove in Pomona is now selling! Nestled in an established neighborhood at the heart of Pomona, The Grove offers inspired two- and three-story floor plans from the mid $400s. New homes range from approximately 1,530 to 1,850 square feet and feature popular options like covered balconies, main-floor office space and dual master suites, depending on the plan. Residents enjoy easy access to schools, commuter routes and the Pomona…

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Featured Homes

Built to Impress: the Harmon Floor Plan

May 19, 2017
The Harmon

Looking to wow a luxury-seeking buyer? The stately Harmon floor plan is sure to impress! From the dramatic curved staircase in the two-story entry to the master retreat in the second-floor suite, this home was designed for everyday elegance. Buyers who build from the ground up will have the opportunity to choose a variety of structural options, such as a main-floor bedroom and full bath, professional kitchen features, master suite upgrades and more. Models are available to tour at communities around Orlando, Denver and Aldie,…

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Tips & Tools

Student Loan Debt and Homeownership

May 4, 2017
Graduation cap with money

Having a college education is very valuable. Unfortunately, the price tag often reflects this, and navigating post-graduation financial waters can be tricky. That being said, student loan debt shouldn’t be a barrier to homeownership. There are ways to balance the responsibility of paying off student loans and still enjoy homeownership. Here are a few concerns these buyers may have about buying a home, and some ways you can address them. “I can’t save up for a down payment while making student loan payments.” Saving for…

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Featured Homes

Floor Plan Spotlight: The Onyx

April 20, 2017
Onyx model home

A flagship floor plan of our popular Seasons™ Collection, the Onyx combines the features that homebuyers are looking for in a new home at a price point that’s appealing for a broad range of budgets. First launched in Phoenix, the plan is also available now in Denver, Northern Colorado, Orlando and Jacksonville. Onyx video tour The Onyx Floor Plan by Richmond American Richmond American is proud to introduce the Onyx. Part of the Seasons Collection, this exciting new home is designed to put your dream…

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Tips & Tools

Myths About Working with a Homebuilder

April 12, 2017
Disguise nose, glasses and mustache

Ahem. Let’s take a moment to clear up a few things you (or your clients) might have heard about working with a homebuilder. Builders “steal” customers. FALSE. Homebuilders understand and appreciate that real estate agents are vital to bringing traffic into their communities and buyers to the closing table. It’s a win-win relationship, and we’re just as interested in earning referrals and repeat business as you are. When agents are successful, builders are successful too! At Richmond American, we even have an easy client registration…

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Tips & Tools

How to Write Better House Listings

April 6, 2017
Peridot model home in Laveen, Arizona

The photography’s on point. The asking price is right. All you need now is a killer property description. Boost your house listings from good to great with the following tips! Be selective. Your description doesn’t have to encompass everything and the kitchen sink (though, if it’s a farmhouse sink, definitely mention that!). Focus on what’s most important and leave the rest for a phone call or scheduled showing. Before you even start writing, make a list of the home’s most powerful selling points. What sets…

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Tips & Tools

4 Things Realtors® Should Pin (Beyond MLS Listings)

December 27, 2016
House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, means more than just posting your MLS listings. To gain followers and increase your reach on Pinterest, consider sharing a mix of useful content that interests potential home buyers, home…

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Tips & Tools

What Your Client’s New-home Warranty Can Do for You

October 25, 2016
Happy woman reviewing bill

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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Tips & Tools

Headshot “How to” for Realtors®

September 27, 2016
Camera lens

Whether you’re a new real estate agent ready to sit for your first professional headshot or a seasoned veteran who just needs an update, here are a few do’s and don’ts to consider before getting in front of the lens.   DO Hire a professional photographer. Your marketing materials are worth the investment. Listen to your photographer and follow his/her directions. Look at the camera. Eye contact is engaging and builds trust. Relax and act natural. Stiff poses and overly bright smiles make you less…

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Tips & Tools

How to Help Military Homebuyers

June 8, 2016
Military family on porch

Buying a home presents a few extra challenges for active-duty servicemen and women, but it also offers some unique advantages—the opportunity to build equity while using a tax-free Basic Allowance for Housing (BAH), for example. Armed with a little information, your military client’s experience doesn’t have to be much different from the average homebuyer’s.   Here’s what you can do to help: Find out how far from base your clients would like to live. For some military families, the distance from base isn’t just a…

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