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Free Real Estate Photography Guide

March 8, 2018

It’s hard to overstate the importance of good real estate photography. Good listing photos can mean the difference between a quick and profitable home sale and months of inactivity. That’s why it’s important to leave the photos to the professionals whenever possible. That being said… We love real estate photography, and we couldn’t resist sharing some pro tips from our in-house photo team! Whether you’re a real estate agent interested in branching into real estate photography—or just looking for ways you can make your clients’…

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Events & Specials

Mortgage Rates on the Rise? Time to Lock!

March 2, 2018

Mortgage rates are making headlines again. With Freddie Mac reporting the highest 30-year fixed rate average in four years and further hikes possible in the next few months, buyers on the fence may be feeling some urgency to make a move. During Richmond American’s Time to Lock Event, house hunters have two ways to keep ahead of rising rates: For a limited time, Richmond American’s affiliate, HomeAmerican Mortgage Corporation, is offering an extended rate lock for up to 350 days—with a one-time option to re-lock…

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Featured Homes

Floor Plan Spotlight: The Raven & Ryder

January 12, 2018
Ryder model home exterior

Selling luxury homes in the Phoenix area? Be sure to tour the spectacular Raven and Ryder in Litchfield Park. Your clients will find it hard to choose between these inspired ranch-style plans! Both floor plans feature an expansive great room that opens onto a covered patio, spacious kitchen and nook. Bedrooms are located away from the common areas for privacy, and each plan offers a formal dining room, a study and two garages—a side-entry, single-car garage and a front-facing, two-car garage. Typical options include gourmet…

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Tips & Tools

2018 VA Home Loan Limits

December 19, 2017
Father reading with daughter

Did you know that 2018 VA loan limits for 100% financing will increase across thousands of counties? For military buyers, that could mean their borrowing power will get a boost—potentially by thousands of dollars! Learn more about this popular loan option on the U.S. Department of Veterans Affairs’ website, then check out the new limits in your area. If there’s a bump, that could be the motivation your military clients need to get moving in Q1. Need a copy of our free Military Homebuyer Guide?…

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Featured Homes

Meeting the Demand for Affordable Homes

December 7, 2017
Coral model home, Seasons™ Collection

Due to overwhelming popularity, our Seasons™ Collection has expanded to over a dozen communities across Colorado, Arizona, Nevada, Virginia, Florida—and soon, Utah, bringing Richmond American quality within reach for many more homebuyers. If you haven’t had a chance to familiarize yourself with this line of affordable homes, take just two minutes to view our new video and discover why house hunters (especially first-time buyers) are so excited. Typical specs for Seasons™ floor plans: 2 to 5 bedrooms 2 to 3 baths 2-car garage 1,400 to…

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Tips & Tools

How to Explain Closing Costs

September 29, 2017
Closing Costs

Ever had a first-time homebuyer confused over closing costs? Prepping clients for these important figures can help ensure smooth sailing on closing day—not to mention a rock-solid client-agent relationship with the potential for extra referral business! Below you’ll find some quick basics you can go over with your clients. Even experienced homebuyers may not know everything that’s lumped into the category of closing costs, and might appreciate the extra clarification from their trusted real estate agent.   What are closing costs? Closing costs, also called…

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Featured Homes

Floor Plan Spotlight: The Citrine

August 17, 2017
The Citrine

Have you spotted this two-story Seasons™ Collection floor plan in your area? It’s available at select communities in Arizona, Colorado, Florida, Nevada, Utah and Virginia, and homebuyers love it! Top selling points of the Citrine include: Affordability! All our Seasons™ homes were designed to include the home features buyers are looking for and the signature quality they expect from Richmond American—all at a price point that’s accessible to a wide range of buyers. Personalization! Don’t let the lower price point fool you; clients who build…

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Tips & Tools

How to Write Better House Listings

April 6, 2017
Peridot model home in Laveen, Arizona

The photography’s on point. The asking price is right. All you need now is a killer property description. Boost your house listings from good to great with the following tips! Be selective. Your description doesn’t have to encompass everything and the kitchen sink (though, if it’s a farmhouse sink, definitely mention that!). Focus on what’s most important and leave the rest for a phone call or scheduled showing. Before you even start writing, make a list of the home’s most powerful selling points. What sets…

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Tips & Tools

4 Things Realtors® Should Pin (Beyond MLS Listings)

December 27, 2016
House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, means more than just posting your MLS listings. To gain followers and increase your reach on Pinterest, consider sharing a mix of useful content that interests potential home buyers, home…

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Tips & Tools

Client Gift Guide for Realtors®

December 7, 2016
Client gifts

A client gift is a valuable way to keep your relationship with your buyer top of mind in the years between home purchases. Whether you’re searching for the right closing gift or a holiday gift for past buyers planning a move in the coming year, we’ve got a few ideas (and estimated costs) for you!   Cutting board ($25 – $170+) Were kitchen features a priority for your clients? If so, they may appreciate the gift of a handsome cutting board. You may be surprised…

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