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Selling the Energy Efficiency of New Homes

April 16, 2019
HERS index

Clients on the fence about buying a new home or a resale? Perhaps it’s time to talk energy efficiency! New homes can typically offer more energy-efficient design and construction than their older counterparts. So, if your buyer is environmentally conscious, a newer, greener home may be an easy sell. But if he or she is indifferent or unmoved by the prospect of protecting the planet, pointing out the potential cost savings associated with heating, cooling and maintaining a new home could help sway his or…

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Tips & Tools

Benefits of Selling Quick Move-in Homes

March 7, 2019

There’s no denying that part of a new home’s appeal is in the buyer’s freedom of choice. Selecting a floor plan and structural options, a homesite, and all the interior finishes and fixtures that make a home uniquely personal puts your client in the driver’s seat. But, not every buyer has the time to build a new home from the ground up. What’s more, not every buyer has the desire to make design choices. For those shoppers, we have quick move-in homes. Professionally designed inside…

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Featured Homes

All About the Amethyst Floor Plan

February 13, 2019

The Amethyst is a gem of a floor plan! Available in Colorado, Florida, Arizona, Oregon and Utah, this ranch-style home offers an open, inviting layout with 2 to 3 bedrooms and up to approx. 1,450 sq. ft. As part of the Seasons™ Collection, the Amethyst showcases innovation and livability at a price that puts homeownership within reach. This popular floor plan showcases an exciting range of structural options, including: • An additional bedroom in lieu of flex room • A covered patio • A 3-car…

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Tips & Tools

Sales Tools You’ll Find at Our Sales Centers

January 17, 2019

One of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients want to know what sets Richmond American apart from other homebuilders? Our pocket folder is a great place to start. It includes information about our company’s history and corporate culture,…

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Tips & Tools

Check Out Our Affiliates

December 12, 2018

Did you know that Richmond American Homes has affiliated mortgage, insurance and title companies? That’s three more reasons for your clients to consider us in their new home search! What’s the advantage of choosing to work with our affiliates? These reputable companies provide a comprehensive range of home services—and a streamlined experience for your customers. In addition to inspired floor plans with designer details, exciting included features and abundant personalization options, your clients will have access to a talented team of professionals who work together…

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Tips & Tools

2019 Closing Gift Guide

November 30, 2018
Book cover

Looking for some fresh ideas for closing gifts? We’ve done some footwork for you! This year we’ve focused on gifts that help clients explore and appreciate the new neighborhood they’ll call home—all thanks to your guidance. A taste of local flavor! From farmer’s markets to local Mom-and-Pop stores, interest in supporting local businesses has been growing in recent years. Why not wow your clients with some insider knowledge of your area’s best-kept secrets? This may be especially popular with relocation buyers eager to shed their…

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Tips & Tools

Real Estate Content You Could Be Sharing

September 19, 2018
Social Media Sharing

Is your social media program tying up too much of your time and attention? You may have a goldmine of sharable real estate content at your fingertips! Look to these sources the next time you’re on the hunt for something to post, but don’t have the bandwidth to research and write your own blog article. Homebuilders Whether you cater to new-construction buyers or not, your local homebuilders may be sharing content that appeals to your audience. First-time homebuyer tips, mortgage info, decorating ideas, aspirational photography,…

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Great at Selling Homes? Work for Us!

August 14, 2018
Homebuyers talking with representative

If you’re ready to take your real estate career to the next level, we may the opportunity you’ve been waiting for! With homebuilding operations in 10 states, including Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah, Virginia and Washington, we’re always on the lookout for talented agents to join our sales team as: New Home Specialists Sales associates-in-training Sales associates Sales managers Learn more about these essential roles and take a look at a typical day in the life of a Richmond American sales associate.…

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Featured Homes

Seasons™ Floor Plans: Gems in More than Name!

August 6, 2018
Seasons Collection

Ever noticed that our Seasons™ Collection floor plans are named after gemstones? That’s not just a statement of value; it’s the color inspiration behind our model home merchandising! Our talented designers coordinate interior finishes, furnishings, artwork and more—all centered around the model’s chosen hue. As you tour our Seasons™ communities, you’ll see the forethought they (and our architects) have poured into this innovative product line, from the model experience to the space-maximizing footprint and home features today’s buyers love. Don’t let the price point fool…

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Your Clients’ Pets & You

July 23, 2018

Have you noticed that pets are playing a much bigger role in today’s housing market than they have in the past? You’re not alone. “[A 2017 SunTrust Mortgage survey] asked recent home buyers why they were buying their first home and their dog was the third most commonly cited reason, coming above children and marriage. Only more living space and the opportunity to build equity came above the furry companions.” – Money magazine Whether you’re a buyer’s or seller’s agent, your clients’ pets can pose some…

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