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Selling Tips

Tips & Tools

Prepare Your Buyers for a Seller’s Market

April 27, 2017
Homebuying in a Competitive Market Guide

Your clients (especially first-time buyers) may not be prepared for the fast-paced, competitive nature of buying a home in a seller’s market. Fortunately, we’ve got a new guide for that! Homebuying in a Competitive Market is free to download and includes tips to help buyers: Get ready to act quickly Optimize their home search Boost an offer on a resale home And more Share it with your clients today or get your own copy and use it as a refresher! You may find that it’s…

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Tips & Tools

Myths About Working with a Homebuilder

April 12, 2017
Funny glasses with false nose and mustache

Ahem. Let’s take a moment to clear up a few things you (or your clients) might have heard about working with a homebuilder. Builders “steal” customers. FALSE. Homebuilders understand and appreciate that real estate agents are vital to bringing traffic into their communities and buyers to the closing table. It’s a win-win relationship, and we’re just as interested in earning referrals and repeat business as you are. When agents are successful, builders are successful too! At Richmond American, we even have an easy client registration…

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Tips & Tools

How to Write Better House Listings

April 6, 2017
Peridot model home in Laveen, Arizona

The photography’s on point. The asking price is right. All you need now is a killer property description. Boost your house listings from good to great with the following tips! Be selective. Your description doesn’t have to encompass everything and the kitchen sink (though, if it’s a farmhouse sink, definitely mention that!). Focus on what’s most important and leave the rest for a phone call or scheduled showing. Before you even start writing, make a list of the home’s most powerful selling points. What sets…

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Tips & Tools

Tips for Helping Relocation Homebuyers

March 23, 2017
Map with location pins

Uprooting is a big step for homeowners. Luckily, there are specific ways to help relocation homebuyers. Some of our favorite ideas include: Focus on schools. School ratings are important to not only families with children, but to all buyers thanks to their impact on resale value. Make sure you can easily direct clients to online sources of information about the schools serving your area. Emphasize convenience. While not always at the forefront of a buyer’s mind, proximity to frequented places is important for a high…

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Tips & Tools

Open House Tips: Do’s and Don’ts

January 11, 2017
Front door and doormat

An open house can make or break a home sale for you and your seller. These tips can help an open house go smoothly to increase the chances of an interested buyer moving forward. Do: Have a sign advertising the open house up in the neighborhood for at least one week before the event. It’s helpful to give buyers enough notice to plan to attend an open house. A week is a good amount of time for locals to see the sign and add it…

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Tips & Tools

Why Show New Homes to Short-sale Shoppers?

August 16, 2016
Agent showing home

Shopping foreclosure and short-sale homes can be a frustrating experience. The homes may be in poor condition and clients could lose excitement in the buying process.   Here are five reasons to consider showing new homes, even if you specialize in lender-owned resale properties. Your clients may be surprised at what they can afford—a beautiful new home that is move-in ready without the hassle of potentially unaffordable repairs. After all, a fixer-upper may not really be a bargain when you factor in materials, trade labor…

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