Using homebuilder incentives to make the sale

July 7, 2017

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. For example, we’re currently running a Make Your…

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Events & Specials

Real Estate Agent Outreach: Orlando

March 28, 2017

Are you following us yet on Twitter or Facebook? If not, you might be missing out on some exciting events for real estate agents—especially in Orlando! Here’s just a glimpse at the fun (and rewarding) ways we’ve reached out to brokers and their clients this spring. Greater Orlando Builder Association’s Realtor® Home Expo If you overlooked our table at this informative event, we’re sorry we missed you! But, you can still find a copy of our infographic giveaway here. Homebuying Q&A As a part of…

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Events & Specials

Quick Commission (& Bonus Offer) in February

February 1, 2017

Did you know that Richmond American has specs that can close in Q1, and over a hundred of those are available now? With housing inventory tight across the country, real estate agents who sell new homes have a significant advantage over those who stick with resale. Select your sales turf on the map below to view quick move-in opportunities near you. You may even find there’s a bonus sales commission opportunity in your area! Closing dates are subject to change and cannot be guaranteed. Homebuyers…

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Events & Specials

November is Buyer’s Advantage Month!

November 1, 2016

Fall’s typically tight inventory can make it hard for your buyers to find the home they’re looking for. Give them the edge they need to find and move on the home they want in 2016 with our new guide, Homebuying in a Competitive Market! Sign up here to download your copy. Then, visit a Sales Center to check out all the ways you can motivate your clients to buy new this month—from personalized home options and community-specific special offers to energy-efficient features and our limited home…

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Events & Specials

Why Make Time for Homebuilder Events?

October 6, 2016

Real estate agents are a busy, busy bunch. If you’re not showing homes, writing listings or scheduling photographers, you’re traveling between showings, making calls, attending closings or chasing leads. Why would you make the time to attend an event hosted by a homebuilder? Stay in the know. Learn about new products before your clients do! If you make a habit of attending ground breakings, broker previews and grand openings, you’ll get the first look at new communities, new floor plans, new design center options and…

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Events & Specials

Spur September Sales with these Prices!

September 1, 2016

Clients think they can’t afford to buy a new home? Take advantage of our Now You Can event to show them the possibilities! We’ve gathered starting price points for each of our markets across the country and calculated estimated monthly principal and interest payments when financing is provided by HomeAmerican Mortgage Corporation. Where possible, we’ve even added in estimated taxes and hazard insurance! Your clients may be surprised just how close these payments are to their current rent or mortgage payment (and pleasantly surprised by…

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Events & Specials

Summer Savings End in August!

August 5, 2016

There’s still time for your clients to take advantage of local offers, quick move-in opportunities and more during our Summer Savings Event. Find out what’s available on your sales turf. Check out our new widget! Need a faster way to find out about our complimentary Realtor® CE courses, open houses, commission bonus offers, grand openings, buyer BBQs, lot releases and local and national homebuyer incentives? Look for the Current Promotions / Events widget on the left-hand navigation of our blog! Simply select your region…

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Events & Specials

Make the Sale in July With Great Rates, Local Specials & More

July 6, 2016

Appliance packages, closing cost assistance, home upgrades, summer move-ins, a free guide—find out what’s available in your area! We may have just the incentive you need to get your clients off the fence and into their dream home before fall. LOCAL NEWS & EVENTS Select your region below. Arizona July 21, 5 to 7:30 p.m. in Queen Creek: Join us for a Grand Opening reception at La Jara Farms II. RSVP here! Now open in Maricopa and Laveen: our first Seasons models…

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Events & Specials

June = $0 Loan Origination Fee Offer + More

June 3, 2016

Just in time for peak home selling season, we’re offering thousands in savings for homebuyers who choose to use our affiliate lender! View details and additional incentives by clicking your sales territory below. Be sure to scroll down to see the other events and specials we have in store for you this month. Arizona Phoenix area Tucson area California Bay & Sacramento areas Inland Empire, Los Angeles, Orange County & San Diego areas Colorado Northern Colorado & North Denver Colorado Springs & South Denver…

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Events & Specials

May Offers & Sales Opportunities

May 3, 2016

Appliance packages, closing cost assistance, rate locks, June closings—see what we’re offering buyers in your area during our Buy New & Move Now sales event! Scroll down to your region on the list below to see local events and other sales opportunities! Arizona May 6, 10 a.m. to 12:30 p.m.: New Home Tour & Lunch in North Phoenix Visit Arroyo Norte and check out three exceptional quick move-in homes. Learn more & RSVP Model home for sale in Litchfield Park See details and photos…