Events & Specials

Using homebuilder incentives to make the sale

July 7, 2017

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now.

How can real estate agents find out about homebuilder incentives and events?


At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. For example, we’re currently running a Make Your Move sales event in many of our markets. Feel free to share our posts and promotional pages to help inform your clients about what’s offered in their area.


In the part of our website for real estate agents, we have an Upcoming Events section to let you know all about the activities we have planned at communities near you. They could range from Open Houses and community sneak peeks to dusty boot tours, Lunch & Learn sessions, bus tours and more. Once you’ve created a free account, you’ll also see a handy list of homebuyer incentives—and agent offers, too!


You may also stay in the loop by getting to know our on-site sales associates and the New Home Specialists at our Homebuyer Resource Center. They can give you the scoop on national and community-specific special offers and events, provide promotional materials like flyers and more.

Homebuilder incentives could be the edge you need in a competitive sales environment. Don’t hesitate to contact us at 800.800.7060 if we can help you get to the closing table!

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