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Energy Efficiency

Tips & Tools

Energy Savings Sell—If You Sell Them!

April 21, 2016

Are your clients unfamiliar with the RESNET® HERS® Index? Share this video to help them understand the big benefits behind that little number.     Want to read more about the selling points of energy-efficient homes? Check out How to talk to your clients about energy savings! The video above was prepared by RESNET® and can be found at www.hersindex.com. RESNET® has developed the HERS® index to indicate the comparative efficiencies of homes. It is no guarantee that energy efficiencies will be achieved. Actual results will vary. To…

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Tips & Tools

How to Talk to Your Clients About Energy Savings

March 1, 2016

Do energy-efficient features actually sell homes? This is a question real estate agents often ask and the answer depends on the mindset of the buyer. There are green-minded clients who have energy savings at the top of the wish list, and for them, the question is an easy yes. However, even for buyers who are more concerned with lifestyle features, energy efficiency can play a part in building trust in a homebuilder.   The wallet-conscious buyer Though many people want an earth-friendly home, the potential…

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