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Selling a Home

Selling a Home

4 Unusual Ways to Market Your Home

October 8, 2019
4 Unusual Ways to Market Your House

Want to separate your home from all the other listings in your area? We’ve got you covered! Following are some unique tactics for marketing a home that may help give you a leg up on the competition. Host a next-level Open House. Sure, Open Houses are common when selling a home. But kick yours up a notch by offering attendees a catered meal (food trucks are a convenient way to feed the masses without messing up the kitchen!). Family-friendly entertainment, such as live music, a…

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Selling a Home

The Importance of Home Staging

September 12, 2019

Home staging: the art of furnishing and decorating your home not for yourself, but for potential buyers. Achieve the right balance and people will be able to see themselves living in your space. But too much? They’ll only see it as someone else’s used space and belongings. Too little and the place will seem cold and uninviting. That’s why striking the right balance for home staging can be a powerful element in attracting the right buyers as quickly as possible. Here are a few recommendations…

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Selling a Home

4 Pro Tips for Better Real Estate Photography

August 9, 2019

It’s no secret: good listing photos sell homes faster and for more money. That, combined with the fact that most house hunters search online, makes a very compelling argument for investing in professional photography. If you’re determined to tackle the task yourself, here are some tips from the pros on how to take better interior real estate photography. (Looking for advice on exterior photography? Check out our article, Capturing curb appeal: 4 real estate photography tips). 1. Get the right tools. Great photography starts with…

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Selling a Home

Responding to Feedback When Selling a Home

April 9, 2019
Conversation bubbles

Selling a home can be an emotional process. You’ve invested money and memories in your property, and you want the payoff to be worth it. But, selling a home is also a transaction—probably one of the biggest you’ll make—and it’s important to set some of those feelings aside and stay focused on your financial goals and your moving timeframe. So…how do you do that? Start with your real estate agent. A real estate agent will help you price your house based on comparable property sales—taking…

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Selling a Home

Lighting Tips to Help Sell Your Home

March 22, 2019
Unique light fixture

You’ve found the right real estate agent. You’ve repaired or replaced everything that needed fixing. You’ve covered the three D’s of home staging—Decluttering, Depersonalization and Deep cleaning. Finally, it’s time to put your home on the market. But, wait! There’s one often-overlooked detail that could sabotage all your hard work: the lighting. In the game of First Impressions, a poorly lit home is at an automatic disadvantage. Darkness can make a home feel small, uninviting and dirty, even when it isn’t. Worse, a potential buyer…

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