Yearly Archives

2016

Tips & Tools

New Year’s Resolution: Expand Your New Home Sales

December 30, 2016
2017 spelled out in light bulbs

New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with these simple steps.   Get to Know Builders Every new home builder has a unique homebuying process. To best accommodate your clients, learn about the product offerings, price point, reputation,…

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Tips & Tools

4 Things Realtors® Should Pin (Beyond MLS Listings)

December 27, 2016
House pin

Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins. Using Pinterest to its best advantage, however, means more than just posting your MLS listings. To gain followers and increase your reach on Pinterest, consider sharing a mix of useful content that interests potential home buyers, home…

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Neighborhoods

7 models. 5 Wasatch Front communities.

December 14, 2016
Salt Lake City

Utah’s booming tech industry has ramped up demand for new homes across the Wasatch Front, especially among relocation buyers attracted to the Silicon Slopes job market. All we can say is, Challenge accepted! We’re building new homes in five exciting communities across West Jordan, Herriman and Riverton—with seven model homes available for tours within an 8-mile radius—all easily accessible via highways 85 and 154. Whether your clients are busy professionals with limited touring time, or out-of-towners looking to fly in for as many showings as…

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Events & Specials

Agent HQ is a Year Old!

December 11, 2016
Blog Anniversary

We launched Agent HQ (formerly Homebased) last year as a way to reach out to real estate agents with useful information about the homebuilding process, the advantages of new home sales, business tips and what we have to offer homebuyers in the markets where we build. To celebrate a year of connecting with our friends in real estate, we’re looking back on our most popular articles to date: Seasons™: Built to Impress. Priced to Sell. Do you have clients who keep getting priced out of…

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Tips & Tools

Client Gift Guide for Realtors®

December 7, 2016
Client gifts

A client gift is a valuable way to keep your relationship with your buyer top of mind in the years between home purchases. Whether you’re searching for the right closing gift or a holiday gift for past buyers planning a move in the coming year, we’ve got a few ideas (and estimated costs) for you!   Cutting board ($25 – $170+) Were kitchen features a priority for your clients? If so, they may appreciate the gift of a handsome cutting board. You may be surprised…

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Featured Homes

3 Ranch Plans with Ready Specs

November 23, 2016

Have motivated Q4 buyers? Check out these three single-story floor plans with a supply of homes that can close soon. You may be able to add a few more sales before the year ends! The Dominic The ranch-style Dominic offers approximately 2,250 to 2,500 square feet, 3 to 4 bedrooms, 2.5 baths and garage space for 2 to 4 cars. Quick move-ins available in: Peoria, Arizona Queen Creek, Arizona Tucson, Arizona Wildomar, California Henderson, Nevada Also available to build in: Phoenix, Arizona Sahuarita, Arizona Las…

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Neighborhoods

New Home Pricing Guide: Aurora

November 16, 2016
New home pricing in Aurora, CO

Ever had a client fall in love with a home that’s outside their price range? If it’s a Richmond American home, their story doesn’t necessarily have to end in heartbreak! We build homes at a variety of price points in many markets, which makes our brand accessible for a range of potential clients. Just reach out to one of our New Home Specialists at 888.500.7060 and we’ll familiarize you with communities and plans that best fit your client’s budget, while hopefully including many features that…

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Events & Specials

November is Buyer’s Advantage Month!

November 1, 2016
time to buy a house homebuyer guide

Fall’s typically tight inventory can make it hard for your buyers to find the home they’re looking for. Give them the edge they need to find and move on the home they want in 2016 with our new guide, Homebuying in a Competitive Market! Sign up here to download your copy. Then, visit a Sales Center to check out all the ways you can motivate your clients to buy new this month—from personalized home options and community-specific special offers to energy-efficient features and our limited home…

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Neighborhoods

Montgomery County’s Best-kept Secret: Cloverly Forest

October 18, 2016
The Amy model at Cloverly Forest

Tucked away in the scenic Cloverly area of Silver Spring, you’ll find a small cul-de-sac community of new-construction homes. Priced from the mid $500s, this enclave offers 3- to 7-bedroom homes up to approximately 3,360 square feet, with personalization options like sunrooms, gourmet kitchens, finished basements, covered patios and more. If you’ve never toured this community (or haven’t checked it out lately) here’s a list of Cloverly Forest’s top selling points. Compare it to your clients’ wish list! It’s great for buyers who… Love large,…

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Featured Homes

Tour the Spacious Seth

October 11, 2016
Floor Plans: Seth Plan

Your clients will be impressed with the Seth from the moment they step into the two-story entry and take in the elegant formal dining room. Toward the back of the home, you’ll find an immense great room, nook and kitchen area that’s open for easy entertaining. If your clients would like to build from the ground up, this already ample space may be augmented with a sunroom and a covered deck or patio.   Typical specs (may vary by community) 4 to 7 bedrooms 2…

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