Where to Find Real Estate Social Media Content

Man and woman viewing real estate content on tablet

Is your social media program taking up too much of your time and attention? You may have a gold mine of shareable real estate social media content at your fingertips! Look to these sources the next time you’re on the hunt for something to post, but don’t have the bandwidth to research and write your own blog article.


Whether you cater to new-construction buyers or not, your local homebuilders may be sharing content that appeals to your audience. First-time homebuyer tipsmortgage infodecorating ideasaspirational photographylocal eventsreal estate trends—these are all topics that homebuilders touch on—to a greater or lesser extent—through social media and/or blog articles.

Master-planned communities

In some markets, master-planned communities are a large part of the real estate landscape, and some of them invest in generating local content (which may help you sell homes within the community), as well as lifestyle posts that can be enjoyed by current and potential residents alike. Some notable examples…


Aerial view of homes in Marana, Arizona
Marana, Arizona

Marana: Gladden Farms
Sahuarita: Rancho Sahuarita


Aerial view of homes in Inland Empire, California
Inland Empire, California

Menifee: Audie Murphy Ranch
Chino: The Preserve at Chino


Downtown Erie near Colliers Hill community in Colorado
Erie, Colorado

Erie: Colliers Hill
Littleton: Sterling Ranch


Aerial view of homes in St. Augustine, Florida
St. Augustine, Florida

St. Augustine: TrailMark
Middleburg: GreyHawk


Charming train station in Brunswick, Maryland
Brunswick, Maryland

Brunswick: Brunswick Crossing


Aerial view of homes  with mountain backdrop in Henderson, Nevada
Henderson, Nevada

Henderson: Cadence & Lake Las Vegas
Las Vegas: Summerlin


Walking path and bridge in Hillsboro, Oregon
Hillsboro, Oregon

Hillsboro: Reed’s Crossing


Scenic garden in Stafford, Virginia
Stafford, Virginia

Stafford: Embrey Mill


The port in Port Orchard, Washington
Port Orchard, Washington

Bonney Lake: Tehaleh
Port Orchard: McCormick

Home and lifestyle blogs

Fuel your clients’ daydreams with softer-sell content that shows the emotional satisfaction of a new home. If they’ve been itching for a chance to decorate a fresh space, enjoy more storage or a larger yard, or whip up Instagram-worthy dishes in a bigger, better kitchen, some lifestyle articles could help spur them to action. In addition to the obvious publications like House Beautiful and Better Homes & Gardens, you can find home-oriented stories on Houzz.

Real estate associations and brands

Depending on your situation and affiliations, you may have big-brokerage blogs, home search sites and real estate associations to tap for content. Some articles may be more agent-focused than what you’d want to pass along to your clients, but they may spark ideas and lead you toward stories worth sharing. Some sites require a subscription to access all the content, but others are free.

Brand/brokerage blogs

Association blogs

Real estate publications

Happy sharing!

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