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Good Reads for Realtors®

Tips & Tools

New Home Sales Tools for 2021

January 21, 2021

We’ve gathered a new set of resources especially for buyers in the early phases of their house hunt. This program of new home sales tools is called Start Smart. Throughout this season, we’ll focus on blog topics and sharable social media stories that speak to buyers looking to join in the spring or fall selling seasons. Here are some you can start sharing right now!

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Tips & Tools

Stories to Help You Stay in Touch

April 24, 2020
Woman smiling at computer screen

Now, maybe more than ever, it’s important to keep in contact with your clients. You may not be able to schedule as many showings as usual, but you can let clients know you’re thinking of them. Remind them you’re still a great resource as they weigh their housing options, whether they end up buying next week, next season or next year. Look to our homebuyer blog, Homeward™, for fresh content to share on your social feeds and in your emails. Here are just a few…

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Tips & Tools

7 Real Estate Stories to Share with Your Clients

May 29, 2019

Struggling to keep your social platforms current during the busy selling season? Look to our homebuyer blog, Homeward™, for fresh content to share with your clients! Here are just a few of our latest stories: Student Debt and Buying a Home Student debt is a hot topic these days, and little wonder: approximately 44.7 million Americans were paying back student loans as of 2017, according to the Federal Reserve Bank of New York. If you’re one of them and have hopes of purchasing a home, the…

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Tips & Tools

Real Estate Content You Could Be Sharing

September 19, 2018
Social Media Sharing

Is your social media program tying up too much of your time and attention? You may have a goldmine of sharable real estate content at your fingertips! Look to these sources the next time you’re on the hunt for something to post, but don’t have the bandwidth to research and write your own blog article. Homebuilders Whether you cater to new-construction buyers or not, your local homebuilders may be sharing content that appeals to your audience. First-time homebuyer tips, mortgage info, decorating ideas, aspirational photography,…

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Tips & Tools

Decluttering for a Move: How an Agent Can Help

August 9, 2018

What do you do when a client doesn’t see the need to declutter? Here are a few great articles we found to help you navigate this potential minefield: Inman News’ 3 ways to attack client clutter with compassion What we liked: Be respectful. You never know what sentimental value may be attached to a client’s belongings. Make a list of pros—charities, self-storage facilities, organizers, estate sale companies, junk haulers—and pass along their contact info. REALTOR® Magazine’s What to Do With All That Stuff What we…

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Tips & Tools

Real Estate Stories to Share this Spring

April 3, 2018

Q1 is done! Are you ready for a fast and furious Q2? Since you’ll be spending all your time showing homes and making calls, we’ve gathered some stories for you from our homebuyer blog, Homeward™. Schedule them into your social media calendar over the next few weeks to keep content flowing to your followers without the hassle of writing it. You’re welcome. Choosing Paint Colors for Resale Success 5 Ways to Help Maintain (or Improve) Your Credit Score Tips for Hiring Movers 7 Steps to…

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Events & Specials

Celebrating Two Years of New Home Sales Stories

December 11, 2017
Collage of real estate blog articles

We love connecting real estate agents with the tools they need to succeed in new home sales! As we celebrate the second anniversary of Agent HQ™, we’re looking back on some of our most popular stories to date:         Have questions about the homebuilding process or the finer points of selling new homes? We’d love to hear from you! Email us at questions@richmondamerican.com or reach out to us on our social media channels.

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Tips & Tools

5 Articles to Fortify Your Fall Marketing

October 6, 2017
Fall marketing

As fall sales head toward the winter slump, you may find yourself looking for ways to make a few more sales and stay on your lead list’s radar through the holidays. One great method is to share helpful real estate stories through your email program, on your blog or via social media. Below are just a few of the articles we’ve recently published on Homeward™, our homebuyer blog. Feel free to pass the links around in your fall marketing! Contracting on a Home in the…

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Tips & Tools

6 Real Estate Articles to Share this Summer

June 16, 2017
Real estate article shared on Facebook

Looking for articles to share with your clients (and potential clients)? Don’t forget about our homebuyer blog, Homeward™! It’s full of stories for house hunters, home sellers and homeowners alike. Feel free to link them from your social media accounts, blog or emails as a way of keeping in touch with past customers, educating current clients or engaging new leads. 12 Hot Neighborhoods to Watch This Summer Clients still scoping out neighborhoods? Don’t overlook these opportunities across a dozen markets! Read article Checklist for Putting…

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Tips & Tools

Shareable Stories for Your Clients

February 23, 2017

If you’re not following Homeward™, our blog for homebuyers, you might have missed these great stories to share with your clients. Feel free to link them on Facebook, Twitter, LinkedIn, Pinterest or your blog—anywhere you need to bulk up your real estate content. Don’t forget we also have a library of free homebuyer guides to help your clients through every stage of the home search and purchase process. We’ve done all the work. Why not put it to work for you?   What to Update…

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