For real estate professionals like yourself, few things build stronger buyer relationships than consistent follow-through and genuine support after closing. In addition to offering a more transparent sales process, more modern and energy efficient systems, and affording your clients the ability to personalize their living space, selling new construction homes also gives you the opportunity to build a stronger relationship with your buyers. Helping them understand and take advantage of their new build home warranty can go a long way toward gaining their trust and ensuring a positive homebuying experience.
A new build home warranty doesn’t just give your clients peace of mind—it extends your professional value long after closing. While resale buyers may inherit issues from previous owners, buyers of newly constructed homes enjoy the confidence that comes with new materials, energy-efficient systems, and warranty-backed protection. This assurance helps ensure their post-closing experience is as smooth and worry-free as the buying process itself—and reinforces their trust in you as their agent.
Buyers are likely to appreciate the fact that their new home warranty covers many of the systems and features that matter most during the early years of ownership. Fewer post-closing headaches mean a more positive homeownership journey—and a stronger impression of your service. Here’s how you can use that warranty support to demonstrate your long-term commitment to your clients:
- Accompany your clients during their orientation to ensure key information about maintenance, home systems, and warranty procedures doesn’t get lost in the excitement of the moment.
- Summarize important action items such as registering appliance or HVAC warranties and provide your clients with a brief recap. This thoughtful extra step reinforces your professionalism and helps them feel informed and supported.
- Make sure your clients know exactly where to turn for help. Share contact information for the builder’s warranty or customer care team, along with links to online request forms and clear guidance on when and how to submit service claims. For example, builders like Richmond American offer an online warranty request form, making it easy for buyers to access help when they need it most. When clients know where to go for answers, their confidence (and appreciation for you) grows.
- Promote clarity and communication. Many homeowners, especially first-time buyers, don’t fully understand the difference between a builder’s warranty, homeowners insurance, and manufacturer warranties. Encourage them to reach out directly to the builder’s warranty team for clarification. Helping clients understand what’s covered early on can prevent confusion later and highlights you as a proactive, knowledgeable professional.
- Stay in touch after closing. A simple check-in goes a long way. Track important warranty milestones like one-year anniversaries or approaching expiration dates and use them as touchpoints. A brief reminder to review coverage or schedule routine maintenance keeps you top of mind while showing that you care about their continued satisfaction. For an added professional touch, consider gifting a home maintenance checklist or seasonal upkeep guide.
A new build home warranty can be of benefit to both you and your clients. It offers homeowners lasting peace of mind while giving you the opportunity to build loyalty, demonstrate expertise, and strengthen your reputation for exceptional service. When buyers feel supported after closing, they’re more likely to refer friends, family, and colleagues your way—helping you turn every satisfied homeowner into a future source of success!
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