As the holiday season gets into full swing this month, many households across the country turn their attention to spending meaningful time with friends and family. Increasingly, this is a much more common occurrence outside of the holidays as, according to the Pew Research Center, a growing number of households are now spending more time with family than ever as multigenerational homes are on the rise nationwide.
Families appear to be seeking homes that serve not only as a venue for a seasonal feast but as a year-round hub where grandparents, parents, adult children, grandchildren and more can live comfortably and independently while staying connected. For real estate professionals, this compelling trend represents more than a checklist of “extra bedrooms” or “guest suites,” it provides an opportunity to tell a story about family, memories, and the notion of a house truly becoming a home.

If you have clients who are currently looking at multigenerational homes in anticipation of their next move, the holiday season can be a great time to introduce them to Richmond American’s Modern Living™ Suites! Homes with these suites offer all the space and comfort of a traditional residence, with the added benefit of a separate area specifically designed for extended family members or guests. This private suite may include its own kitchenette, living room, laundry room, and private entry—perfect for multiple generations living under one roof.

These quality homes offer up to approximately 4,000 square feet and as many as five bedrooms and bathrooms in the main living area, along with the optional Modern Living™ suite that enhances flexibility for relatives or visitors. The additional space can serve a wide range of needs, whether accommodating parents living with adult children, hosting college graduates returning home, providing living quarters for a nanny, welcoming regular out-of-town guests, etc.

In addition to offering more space to accommodate their living situation, brand new multigenerational homes can allow your clients to tailor their shared living areas without the cost of a full custom build. This budget-friendly, versatile option is ideal for families seeking personalization while welcoming live-in guests or relatives. New construction homes also offer financial and emotional benefits—allowing relatives to pool resources, broaden housing options, support family members at different life stages, and strengthen familial bonds.
When guiding clients toward their next purchase, it’s valuable to highlight that newly built multigenerational homes can help eliminate the stress of renovations and unexpected repairs that can sometimes come along with buying pre-owned abodes. New builds also tend to offer better energy efficiency, contemporary security systems and more. If time is a factor for your buyers, we have exciting quick move-in options throughout the country that can accommodate most any timeline.
As families reflect on togetherness during Thanksgiving and the holidays, there is no better time to highlight multigenerational homes’ ability to make that feeling continue on year-round. Tapping into this sentiment in a natural, organic manner can be a powerful tool for connecting with your buyers and establishing long term agent-client relationships.

Call us at 888.996.3060 to learn more about multigenerational homes from our Modern Living™ collection. Be sure to also visit our Real Estate Agent Hub to register your clients and access additional resources. Happy holidays!
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