It’s been a long winter, but spring is now in the air! Warmer weather means more open houses, community tours, and opportunities to explore spring savings offers for your buyers. Spring is also traditionally the season of fresh starts, making it the perfect time for your clients to find the home of their dreams. Whether they’re first-time buyers or seasoned homeowners looking for a change, the spring housing market offers a great opportunity to help them find a new abode.
A great time for sales
The spring months are considered a favorable time for home sales due to a combination of good weather, increased buyer demand, and, generally, better market conditions. Spring offers longer days and fewer holiday distractions, giving buyers more time to search for their ideal home. Many families want to settle into their new homes before the summer months so their children won’t have to switch schools mid-year. As a result, spring marks the time when families seriously begin their search for a new home. This not only creates more competition among buyers, but can also lead to faster decisions and transactions.
After months of being cooped up indoors, many people also find that their current living space no longer works for them—whether it’s a cramped entertaining area, lack of a home office, not enough room for guests, or a kitchen that’s too small for multiple chefs. On top of needing more space and functionality, many buyers are also looking for affordable options, especially after they tally their expenses from the holiday season. They want a home that fits their needs without stretching their budget. If this resonates with your clients, our Spring into Savings event could be the perfect opportunity to help them move into their dream home!
Limited-time offers
One of the most compelling reasons to encourage buyers to act during the spring season is the opportunity to take advantage of special, limited-time offers. During this special seasonal campaign, buyers who finance through our affiliate, HomeAmerican Mortgage Corporation [(NMLS ID 130676); see their licensing info here], can enjoy substantial savings on closing costs—up to 2 or 3 percent of the home’s base price, depending on the region. This could, in turn, lower their monthly mortgage payments, yielding some attractive long-term savings.
If your buyers are new to the concept of closing costs or need a refresher on how these expenses work, it’s helpful to provide them with additional resources. Consider sharing this Homeward™ blog article that explains the ins and outs of closing costs. This way, they can better understand what to expect and feel more confident about the buying process.
Remind your clients to pay attention to offer requirements, including contract- and close-by dates. These programs are subject to change, so it’s important to keep track of the details and stay on top of deadlines. Funds are limited, available on a first-come, first-served basis and may run out at any time, so if your buyers are interested in a new Richmond American home, they should act fast! Additional incentives may be available on a regional basis, so be sure to speak to a local sales associate for more information on additional offers.
Quick move-in options*
If your clients are looking to get into a brand-new home in time for summer, they’re in luck! We have homes in communities across the country that are either near completion or ready for move-in, with the ability to close in as little as 30 days. These quick move-in homes are ideal for buyers looking for a beautifully designed abode without the typical waiting period. Whether they’re relocating for work, expanding their family, or just eager to enjoy the perks of homeownership without delay, our quick move-in options provide the perfect solution this spring selling season.
The sooner your clients sign the closing papers, the less likely their costs will fluctuate (and the sooner you’ll receive your commission!). They can take advantage of current special offers and have confidence in the final price when they sign. Each home features modern layouts, flexible living spaces, and high-quality finishes curated by our professional design team. Whether it’s sleek cabinetry, elegant flooring, or energy-efficient appliances, buyers can rest assured that their new home will be both stylish and functional. Plus, because the homes are near completion or already finished, buyers can get a real sense of the space and envision how they will make it their own.
Instead of simply walking through a model home, your clients can tour the exact property they’re interested in. They can take measurements, check the storage space, and even picture where their furniture will go. There’s something incredibly reassuring about walking into a home that’s ready for occupancy—it helps buyers feel confident that they’re making the right choice.
For agents, quick move-in homes can also be an excellent way to expedite sales. The sooner your clients sign the closing papers, the sooner they can move in—and the sooner you’ll receive your commission. Buyers can lock in their rates and take advantage of current offers, giving them peace of mind knowing the price won’t change as they near the closing date.
Spring is a time of growth, renewal, and new beginnings. It’s also one of the best times of the year to buy and sell real estate. For buyers, spring offers a wealth of opportunities, from generally favorable market conditions to limited-time savings on closing costs. As a real estate agent, you have the chance to guide your clients through this exciting time and help them take advantage of the spring savings available to them. Whether your buyers are looking for a quick move-in home or a property that suits their evolving needs, now is the time to make their dreams a reality. Happy selling!
Secure your commission before spring selling season kicks into high gear!
If you register your client on our website, they can tour any Richmond American community—even when you’re unavailable—without risk to your commission. To learn more about our communities and listings or to schedule a tour, be sure to visit RichmondAmerican.com or call 888.996.3060.
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