Tips & Tools

How to Help a “Boomerang Buyer”

August 24, 2017

Boomerang buyers moving into their new home

It’s 2017, and that means many Americans who were hardest hit by the Great Recession have had time to reestablish their credit and may be thinking about owning a home again. These boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your client base. Oftentimes credit-impacted buyers feel adrift navigating their way back to homeownership, and an agent with the right expertise can prove invaluable. To position yourself for success, check out…

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Tips & Tools

Tips for Helping Relocation Homebuyers

March 23, 2017

Uprooting is a big step for homeowners. Luckily, there are specific ways to help relocation homebuyers. Some of our favorite ideas include: Focus on schools. School ratings are important to not only families with children, but to all buyers thanks to their impact on resale value. Make sure you can easily direct clients to online sources of information about the schools serving your area. Emphasize convenience. While not always at the forefront of a buyer’s mind, proximity to frequented places is important for a high…

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Events & Specials

Why Clients Should Buy a New Home—Now!

January 3, 2017

During our January homebuyer event, we’re highlighting many of the reasons buying a new home is a great way to start the new year! Here’s the scoop for our friends in real estate: Loan limits have increased. Your clients may have more buying power than they realize if they received mortgage preapproval before the 2017 loan limit changes kicked in. The difference could be several thousand dollars, depending on your location, so it’s in their best interest to check. FHA and conventional mortgage loan…

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Events & Specials

Help Clients Take Charge of Their Credit Score

December 1, 2016

If your clients will apply for a mortgage in the coming year, their credit health should be priority #1. After all, a homebuyer’s credit score can affect their desired price point, what types of loans they can qualify for, their lender options, buying timeline and other factors that can ultimately make or break a sale. But wait, you’re not a loan officer or financial advisor. How could you possibly help? Share our free guide! During December’s Credit Check-up event, homebuyers can download 8 Credit Score…

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Tips & Tools

10 Tips for Cold-weather Home Showings

November 8, 2016

The fall/winter selling season has its challenges: lower housing inventory, shorter days, inclement weather, fewer buyers and curb appeal that’s not at its most appealing—just to name a few. However, it does have some advantages, such as motivated buyers and sellers, potentially faster loan processing and less competition for moving companies, appraisers and other move-related services. Below are a few tips to help you make the most of your valuable cold-weather client appointments and achieve your sales goals before the year ends. If you’re…

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Events & Specials

November is Buyer’s Advantage Month!

November 1, 2016

Fall’s typically tight inventory can make it hard for your buyers to find the home they’re looking for. Give them the edge they need to find and move on the home they want in 2016 with our new guide, Homebuying in a Competitive Market! Sign up here to download your copy. Then, visit a Sales Center to check out all the ways you can motivate your clients to buy new this month—from personalized home options and community-specific special offers to energy-efficient features and our limited home…

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Tips & Tools

What Your Client’s New-home Warranty Can Do for You

October 25, 2016

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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Tips & Tools

Mortgage Cheat Sheet for Realtors®

September 8, 2016

Clients shopping their mortgage options? Share our helpful infographic! This simplified starting point may clue them into a financing avenue they’ve overlooked—potentially boosting their buying power. Select each section of the infographic to read more about FHA loans, conventional or Jumbo loans, USDA loans or VA loans. Ultimately, the best resource for loan information is a loan officer, but your clients may appreciate a brief overview of the market’s most common home loan types. Please note: HomeAmerican Mortgage Corporation’s principal offices are located at…

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Tips & Tools

Handy Real Estate Articles for You (and Your Clients)

July 26, 2016

Have you been keeping an eye on Homeward, our blog for homebuyers, home sellers and happy homeowners? If not, here are a few recent articles you may want to share with your clients: 4 things a real estate agent can do for you (other than show homes!) Are your clients aware of all the work you invest in their real estate transaction? Let us do the bragging for you! Continue Reading A guide to our free homebuyer guides Whether you’ve got military buyers,…

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Tips & Tools

How Agents Leverage New Construction to Inspire Client Loyalty

June 15, 2016

Selling new homes has its challenges, but it also has advantages that resale can’t match—benefits you can leverage to earn more referrals and repeat business. Touring model homes is a worry-free experience. Unlike an occupied resale home, a model home always has its best foot forward. You won’t find dirty dishes in the sink or laundry on the floor—or worse!—an un-kenneled pet greeting you at the door. Everything is professionally and neutrally decorated, so you won’t have to help your clients see past personal knickknacks…