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Homebuyer Events

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Clients Can Get More to Move on in December

December 5, 2019

Less out of pocket at the closing table = more bang for their budgets! Want to help your buyers save on their dream homes—and get a head start on your 2020 closings? You’re in luck! In addition to the hundreds of design options and upscale included features we offer every day, your clients can enjoy thousands in closing cost assistance on homes that contract in December and finance through HomeAmerican Mortgage Corporation. How much can my clients save? Offers vary by region, but buyers can…

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Events & Specials

Big Savings on Ready Inventory

November 5, 2019

There’s still time for clients to close on a new home before 2020! In most of our markets, we have a variety of completed (or nearly completed) homes with professionally selected design options. Clients who contract on one of those homes in November, close by the end of December and finance through HomeAmerican Mortgage Corporation can take advantage of closing cost assistance—typically up to 3% of the base price of the home! To see details, including an estimate of how much that might mean for…

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Events & Specials

Extended Rate Lock for October Homebuyers

October 1, 2019
Extended Rate Lock

What’s an extended rate lock? Instead of the typical 60-day lock-in period, buyers who get an extended rate lock can secure a rate for up to 350 days. If rates go up, they’ve saved some money. If rates drop, buyers have the option to float down if it’s no sooner than 60 days prior to closing. How will my clients save? Usually, there’s a $750 extended rate lock fee, but this month, Richmond American is paying the fee for buyers who contract by 10/31 and…

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Events & Specials

Fall Savings Spectacular

September 6, 2019

What Agents Need to Know: Rates are great, and clients who contract on select homes in September (and choose to finance through HomeAmerican Mortgage Corporation) can claim thousands in closing cost assistance—up to 3% of the base price of the home! This is a great opportunity for homebuyers who may already be thinking about the holiday spending that’s lurking just around the corner.

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Events & Specials

How Much Will Your Buyers Save in July?

July 10, 2019

The short answer: THOUSANDS! The details: We’re offering a variety of homebuyer incentives at our communities across the country during our Open House event. These specials range from closing cost assistance or a Home Gallery™ credit, to a move-in package or a combination of savings for buyers who choose to finance through our affiliate, HomeAmerican Mortgage Corporation. Offers differ per home and location, but in many cases the promotional value can be up to 3% of the base price of the home!   Check out…

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Events & Specials

New Home Savings in May

May 2, 2019

If you have clients on the fence about buying a new home, here are a few reasons May is great time to make a move: Special financing is still available through HomeAmerican Mortgage (HMC), while funds last!* That can mean a difference of over a hundred dollars a month, and thousands of dollars over the life of the loan. See details and an estimated cost comparison for a $350,000 home here. This offer is only good on homes that contract in May and close by…

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Events & Specials

Lower Rates—Just in Time for Selling Season!

March 1, 2019

After a fall uptick—and predictions pointing to more interest rate hikes in 2019—mortgage rates have trended down in recent weeks. That spells good news for home shoppers this spring selling season! Even better: Buyers who choose one of our Gold Star homes this month and close by 4/30 can take advantage of new special financing, with FHA rates as low as 3.625% (4.667% APR) while funds last.^ Check out the chart below to see how those savings will affect your clients’ estimated monthly payments. Example:…

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Using Homebuilder Incentives to Make the Sale

February 8, 2019
Kitchen Appliances

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…

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Events & Specials

Homebuyer Savings in January

January 4, 2019
January Campaign

UPDATE: Extended through February! See details. We have thousands in incentives for buyers who contact this month, during our Savings to Sign On event! Learn all about it on our website, and share the news with your clients. See details: $2,500 in closing cost assistance Special financing on homes that close this month Extended rate lock for homes closing later in 2019 For homes financed through

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Events & Specials

Summer Savings Heat Up in July

July 2, 2018
Backyard and Fireworks

Our Sales Centers are open for business on July 4—and we hope to see you there! Bring your clients out to tour our communities and find out about all the limited-time offers available in your area. In addition to special financing and extended rate-lock opportunities through our affiliate, HomeAmerican Mortgage, you may find a move-in package, closing cost assistance or other deals, especially on homes that are ready or nearly ready to close. Just ask a sales associate! Also in July, be on the lookout…

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