Lower Rates—Just in Time for Selling Season!

March 1, 2019

After a fall uptick—and predictions pointing to more interest rate hikes in 2019—mortgage rates have trended down in recent weeks. That spells good news for home shoppers this spring selling season! Even better: Buyers who choose one of our Gold Star homes this month and close by 4/30 can take advantage of new special financing, with FHA rates as low as 3.625% (4.667% APR) while funds last.^ Check out the chart below to see how those savings will affect your clients’ estimated monthly payments. Example:…

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Using Homebuilder Incentives to Make the Sale

February 8, 2019

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…

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Homebuyer Savings in January

January 4, 2019

UPDATE: Extended through February! See details. We have thousands in incentives for buyers who contact this month, during our Savings to Sign On event! Learn all about it on our website, and share the news with your clients. See details: $2,500 in closing cost assistance Special financing on homes that close this month Extended rate lock for homes closing later in 2019 For homes financed through

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Summer Savings Heat Up in July

July 2, 2018

Our Sales Centers are open for business on July 4—and we hope to see you there! Bring your clients out to tour our communities and find out about all the limited-time offers available in your area. In addition to special financing and extended rate-lock opportunities through our affiliate, HomeAmerican Mortgage, you may find a move-in package, closing cost assistance or other deals, especially on homes that are ready or nearly ready to close. Just ask a sales associate! Also in July, be on the lookout…

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House-hunting is Better with our Summer Savings Spectacular!

June 1, 2018

Selling season is heating up, and our June homebuyer event is here just in time. Special financing and extended rate lock opportunities may be available for Richmond American buyers who finance through HomeAmerican Mortgage, helping your clients’ chances of securing the ideal mortgage for their needs. During this event, you can download a copy of our guide, 8 Credit Score Management Tips, to share with your clients. This free resource makes it easy to understand a sometimes complex and confusing topic, and will help homebuyers…

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Tight Housing Inventory? Check Out Our Gold Star Home Event!

May 3, 2018

Just in time for the heavy selling season, we’re spotlighting homes that can be ready on a faster timeline. Depending on the market, our Gold Star homes may be ready to close, nearly ready or in an earlier stage of construction (but past permitting). Check out the listings in your area, and be sure to reach out to our New Home Specialists at 888.500.7060 if you have questions, or would like to schedule a showing. During this event, your clients can download our newly…

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Mortgage Rates on the Rise? Time to Lock!

March 2, 2018

Mortgage rates are making headlines again. With Freddie Mac reporting the highest 30-year fixed rate average in four years and further hikes possible in the next few months, buyers on the fence may be feeling some urgency to make a move. During Richmond American’s Time to Lock Event, house hunters have two ways to keep ahead of rising rates: For a limited time, Richmond American’s affiliate, HomeAmerican Mortgage Corporation, is offering an extended rate lock for up to 350 days—with a one-time option to re-lock…

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Leverage Exciting Rates & Savings in January

January 5, 2018

Ready to start the new year off right? Then get set to help homebuyers find their next move in January! Now live on RichmondAmerican.com, our Ready, Set, Move campaign is designed to help homebuyers get into a new home in the new year. Selling point #1: It’s not too late to secure a great rate Rates are on the rise, but there’s still time for buyers to lock in a great interest rate on a quick move-in home with HomeAmerican Mortgage Corporation. Be sure to…

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Give Your Holiday Home Sales a Boost

November 3, 2017

There’s no denying it: it’s harder for agents to sell homes over the holidays. Between parties and extra errands, who has the time to house hunt? After travel and gift expenses, who has the money? To cut through some of those seasonal sales challenges—and make it worthwhile for buyers to make the time and budget the money for a new home purchase—we’ve launched a nationwide Holiday Home Event. For a limited time, homebuyers can sign up on our site for a free First-time Homebuyer Guide,…

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Sell More Homes During Our Gold Star Event

August 10, 2017

Check out what’s on offer in your area through the end of August… A brand-new guide! Be among the first to get the new Mortgage Essentials Guide by HomeAmerican Mortgage Corporation. It’s packed with info and checklists to keep your clients’ financing on track from application to closing day. Special offers! Clients need a little boost to get moving? We have closing cost assistance or other offers in the following markets. Select yours to find out what’s available (plus the associated terms and conditions). Inventory…

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