How to Navigate the Holiday Real Estate Market with Clients

House with holiday lights

The holidays are fast approaching, and you know what that means! If your clients don’t purchase a new home soon, they might have to put their house hunt on hold until the new year.

Navigating the holiday real estate market can be tricky. Your clients claim that they want to find a brand-new abode in time to deck the halls, but they may be hesitant to act for a variety of reasons. So, here are some tips to help you get your buyers off the fence and into a brand-new home (or at least a contract!) this holiday season.

  1. Speak to current rates and offers.
    Conditions have been favorable for a while now, but you may want to remind your clients that attractive interest rates may not be a given in the new year. If they need additional proof that now is a great time to buy a new home, tell them about our limited-time offers for appliances, closing cost assistance and more.
  2. Educate clients about quick move-in homes and building timelines.*
    Some buyers may be concerned that it’s already too late to ring in the new year in a brand-new home. Although building from the ground up can take several months, the construction process may fly by if clients are distracted by holiday festivities. Tell them that this is yet another reason why now may be the perfect time to contract on their dream home!

    Buyers simply have their hearts set on hosting the holidays in a new abode? Show them quick move-in homes in your area that can close before the end of the year!*
  3. Promote communities with no waitlist.
    Homes across the country continue to be in high demand and waitlists are becoming more commonplace, making the holiday real estate market a bit challenging. But we’re actively selling at many communities from coast to coast where your clients can choose from a variety of inspired floor plans and hundreds of design options. Encourage them to schedule an in-person or virtual appointment or stop by any sales center accepting walk-in visitors. With so many exciting choices, they won’t have to put their dream of finding a new home before the holidays on hold! Tip: Register your clients online or at any of our communities to secure your commission for 30 days.

Check out these additional resources to help you better serve your clients:

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