When you build a home from the ground up, your home is an open canvas. Our Home Galleries offer hundreds of fixture and finish options, as well as step-by-step design assistance—a complimentary service! The level of personalization is a key Richmond American difference.
The Home Gallery™ is our design center. After you contract on a new home, this is where you’ll come to make it unique from the cabinets to the doorknobs. Not sure what to choose? Don’t worry! Your design consultant is an expert and will walk you through each selection.
Select an item below to learn more about the process.
A lot of personalization happens at the Sales Center. If you build from the ground up, you’ll select a homesite, a floor plan and make any structural choices that plan offers. Homes typically have several exteriors available so you can personalize your curb appeal.
When it’s time for your appointment at the Home Gallery™, your design consultant will be waiting for you. He or she will already know your floor plan and the structural options you chose at the Sales Center.
Finishes and fixtures are on display. Your design consultant can help you find your style.
Our finishes are grouped in color studios, for foolproof coordinating. Fall in love with flooring from another color studio? No problem. It’s just a guideline.
With your taste and budget in mind, your design consultant will help you put together a home design just for you.
We've put together a digital flipbook with more information about your design experience. Get a glimpse into the process of making your house a unique, personalized home. 
Personalization is our passion. But more choice doesn’t mean more complicated. Your design consultant will guide step-by-step to create a coordinated look you love.
I need a lot of design guidance.
Will someone help me match the finishes?
No idea where to start? No problem. Many buyers feel this way. Luckily our finishes are color coordinated to take out the guesswork.
We're glad you're excited! Bring in pillows, photos or anything that will help us understand your style so we can create a look you love.
I'm more than ready for my appointment!
I have sofa swatches ready to go.
My Pinterest board is up to date.
The Hemingway is our most popular floor plan. But that doesn’t mean any two are alike. Check out what we’ve done to make this home unique.
Visit with our design consultants, who will take the time to understand your vision, lifestyle and inspiration. Together, we'll design a home that's as unique as you are.
I'm excited, but don't know where to start.