Category: Tips & tools
Need to explain the basics about financing? Want tips on creating competitive listings? We cover real estate tips from A to Z.
Your Clients’ Pets & You
Read more: Your Clients’ Pets & YouHave you noticed that pets are playing a much bigger role in today’s housing market than they have in the past? You’re not alone. “[A 2017 SunTrust Mortgage survey] asked recent home buyers why they were buying their first home and their dog was the third most commonly cited reason, coming above children and marriage. Only…
Happy Homebuyers? We’d Love to See Them!
Read more: Happy Homebuyers? We’d Love to See Them!Did you know that we regularly feature happy homebuyers on Facebook and Twitter, and on our homebuyer blog? If you have clients with a great Richmond American homebuying experience to share, let us know! Posts like these are a great way for buyers to celebrate their big day, and they give you some great content…
New Explainer: The Mortgage Process
Read more: New Explainer: The Mortgage ProcessHave clients with mortgage questions? Share our new infographic! It gives a very simple overview of the mortgage process from start to finish and—if your buyers want to dive deeper—a link to get our Mortgage Quick-reference Guide. Knowing what they’ll need to have on hand when they apply and throughout the processing of their loan…
Real Estate Stories to Share this Spring
Read more: Real Estate Stories to Share this SpringQ1 is done! Are you ready for a fast and furious Q2? Since you’ll be spending all your time showing homes and making calls, we’ve gathered some stories for you from our homebuyer blog, Homeward™. Schedule them into your social media calendar over the next few weeks to keep content flowing to your followers without…
Free Real Estate Photography Guide
Read more: Free Real Estate Photography GuideIt’s hard to overstate the importance of good real estate photography. Good listing photos can mean the difference between a quick and profitable home sale and months of inactivity. That’s why it’s important to leave the photos to the professionals whenever possible. That being said… We love real estate photography, and we couldn’t resist sharing…
A Builder’s Letter to Real Estate Agents
Read more: A Builder’s Letter to Real Estate AgentsWhen a customer walks into one of our sales centers with a real estate agent, it makes our heart happy! Not only do we know that the homebuyer will generally be more informed, but we’re confident that the agent will help the process go more smoothly for everyone. Since Valentine’s Day is approaching, we thought…
Online Resources for Real Estate Agents
Read more: Online Resources for Real Estate AgentsHave you seen our brand-new website design? The new-and-improved RichmondAmerican.com is just one of a range of online resources we’ve developed that real estate agents can use to succeed in new home sales. A new site and a new Agent Hub! It’s easy to spot all the ways we’ve enhanced our site’s usability for homebuyers,…
2018 VA Home Loan Limits
Read more: 2018 VA Home Loan LimitsDid you know that 2018 VA loan limits for 100% financing will increase across thousands of counties? For military buyers, that could mean their borrowing power will get a boost—potentially by thousands of dollars! Learn more about this popular loan option on the U.S. Department of Veterans Affairs’ website, then check out the new limits…
5 Articles to Fortify Your Fall Marketing
Read more: 5 Articles to Fortify Your Fall MarketingAs fall sales head toward the winter slump, you may find yourself looking for ways to make a few more sales and stay on your lead list’s radar through the holidays. One great method is to share helpful real estate stories through your email program, on your blog or via social media. Below are just…
How to Help a “Boomerang Buyer”
Read more: How to Help a “Boomerang Buyer”It’s 2017, and that means many Americans who were hardest hit by the Great Recession have had time to reestablish their credit and may be thinking about owning a home again. These boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your…
