Are your buyers hesitant to make a move on purchasing a new home? Fluctuating interest rates can lead some house-hunters to adopt a wait-and-see approach—but we want to help your clients find more affordable new construction homes now! Our Buy New Now savings event can help them save big on their dream home this month. Read on to learn more about offer details and what to share with your clients.

Several ways to save

During this exciting event, homebuyers can take advantage of several different offers to make their new construction home more affordable! Buyers who contract on a home and finance through our affiliate lender (see licensing info) may receive limited-time special financing rates on quick move-in homes, as well as thousands of dollars in closing cost assistance. These stellar savings may make turn a “Let’s wait and see…” into an “I’m ready to buy now!”

What to tell your buyers:

• Special financing is available for 30-year, fixed-rate FHA, VA and Conventional loans through HomeAmerican Mortgage Corporation (HMC).
• Be sure to pay attention to offer requirements, including contract and close-by dates.
• Funds are limited and available on a first-come, first-served basis and may end at any time, so it’s important to act quickly!
• The total value of these offers can help buyers save up to 2% (3% in Florida) of the base home price.*
• If your buyers are unsure about what closing costs entail, we offer helpful resources to help them understand the basics.

Depending on your region, your clients may also be eligible for community-specific offers and programs. Reach out to your local Sales Center for more information!

Clients in a hurry to take advantage of these savings? We offer professionally curated homes that are available on a quicker timeline—your buyers will love these beautifully designed homes and you could enjoy a quicker commission, as well as a lower likelihood of cancellations. Search our site to find active listings available near your clients.

*For new buyers on new contracts signed between September 1 and September 30, 2023. Participating Richmond American Homes companies will pay buyer’s actual closing costs, up to 2% of the base price of the home (3% in Florida), when financing is provided by HomeAmerican Mortgage Corporation (see licensing information below). Closing cost assistance is subject to legal and loan program requirements and limitations. Buyer must pay all prepaids. Home must close in a timely manner, as determined by Richmond American. Actual amount cannot exceed buyer’s actual closing costs. This offer can be used with other national or community-level incentives, but the total promotion amounts provided for using HomeAmerican Mortgage Corporation cannot exceed 2% of the base price of the home (3% in Florida). Visit a Sales Center for community-specific details and limitations.