Some house hunters know what they’re looking for in their next home and have a good understanding of what they will or won’t compromise on in their home search. Others may need a little guidance. Here are a few tactics to try with buyers who have wish lists too broad or too narrow to help you. Case 1: The “I know EXACTLY what I want” homebuyer. It’s great to have a buyer that knows what he or she wants and can clearly communicate those…
A home is one of the largest financial and emotional investments many people will make in their lifetime. Is it any wonder that when it’s time to move on, a home seller might have difficulty viewing things objectively? Here are a couple of common situations that could be avoided by selling new homes instead! Highly subjective home pricing Maybe they’re reminiscing about all the good times they’ve enjoyed within those walls. Maybe they’re mentally adding up all the maintenance and improvement costs they’ve poured into…
Whether you’re new to selling new homes, or just need a refresher, here’s a handy infographic to help you communicate the value of new construction to your clients. For more in-depth information, tips and tools, be sure to download our free Selling New Homes Guide, created just for agents like you!
They have the credit score. They have the down payment and income. They have the desire to put down roots. What’s keeping qualified renters from buying a home? They’re intimidated. Buying a home for the first time can be scary if you don’t know what to expect. There’s a lot of money involved, as well as a lot of paperwork, regulations and people—from the home inspector to the title agent to the loan processor. So, make it less intimidating! Reach out to commitment-shy prospects with…
An open house can make or break a home sale for you and your seller. These tips can help an open house go smoothly to increase the chances of an interested buyer moving forward. Do: Have a sign advertising the open house up in the neighborhood for at least one week before the event. It’s helpful to give buyers enough notice to plan to attend an open house. A week is a good amount of time for locals to see the sign and add it…
New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with these simple steps. Get to Know Builders Every new home builder has a unique homebuying process. To best accommodate your clients, learn about the product offerings, price point, reputation,…
A client gift is a valuable way to keep your relationship with your buyer top of mind in the years between home purchases. Whether you’re searching for the right closing gift or a holiday gift for past buyers planning a move in the coming year, we’ve got a few ideas (and estimated costs) for you! Cutting board ($25 – $170+) Were kitchen features a priority for your clients? If so, they may appreciate the gift of a handsome cutting board. You may be surprised…
Have you been keeping an eye on Homeward, our blog for homebuyers, home sellers and happy homeowners? If not, here are a few recent articles you may want to share with your clients: 4 things a real estate agent can do for you (other than show homes!) Are your clients aware of all the work you invest in their real estate transaction? Let us do the bragging for you! Continue Reading A guide to our free homebuyer guides Whether you’ve got military buyers,…
Drone photography has already made a huge impact on real estate marketing, and now that the FAA has finally released guidelines for commercial drone use, the aerial photography market is poised to take off. What is drone photography? A drone is a small Unmanned Aircraft System (also known as a sUAS, UAS or, alternatively, as an Unmanned Aerial Vehicle/UAV). In real estate, drones are used as a low-cost alternative to helicopters or planes when obtaining low-altitude aerial photography of a property on the market. Agents…
Buying a home presents a few extra challenges for active-duty servicemen and women, but it also offers some unique advantages—the opportunity to build equity while using a tax-free Basic Allowance for Housing (BAH), for example. Armed with a little information, your military client’s experience doesn’t have to be much different from the average homebuyer’s. Here’s what you can do to help: Find out how far from base your clients would like to live. For some military families, the distance from base isn’t just a…
