20

Jul
2016
Posted in:
Agent Toolbox

Drone photography for real estate—get the latest!

Drone flying at sunset

Drone photography has already made a huge impact on real estate marketing, and now that the FAA has finally released guidelines for commercial drone use, the aerial photography market is poised to take off. What is drone photography? A drone is a small Unmanned Aircraft System (also known as a sUAS, UAS or, alternatively, as …

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08

Jun
2016
Posted in:
Agent Toolbox

How to help military homebuyers

A military styled father letting his son try on his hat

Buying a home presents a few extra challenges for active-duty servicemen and women, but it also offers some unique advantages—the opportunity to build equity while using a tax-free Basic Allowance for Housing (BAH), for example. Armed with a little information, your military client’s experience doesn’t have to be much different from the average homebuyer’s.   …

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10

May
2016
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Agent Toolbox

Why sell new homes? Lower insurance premiums!

InsurancePremiums_blog

Are your clients weighing new and resale homes in their search? Clue them in on this lesser-known benefit of buying new: newly built homes typically have lower insurance premiums than older homes.   Many factors are used to determine homeowners insurance rates, including the home’s location, risk factors (e.g., swimming pools and trampolines on the …

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21

Apr
2016
Posted in:
Agent Toolbox

Energy savings sell—if you sell them!

Jayden model in California

Are your clients unfamiliar with the RESNET® HERS® Index? Share this video to help them understand the big benefits behind that little number.     Want to read more about the selling points of energy-efficient homes? Check out How to talk to your clients about energy savings! The video above was prepared by RESNET® and can be …

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08

Apr
2016
Posted in:
Agent Toolbox

5 tax-time conversation starters

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Talking taxes with your clients can be tricky—after all, federal and state tax laws can change at any time—but that doesn’t mean you should stay mum on one of homeownership’s great financial advantages. Here are just five tax-related topics that could interest your clients: Some costs associated with buying a home may be tax deductible, …

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29

Mar
2016
Posted in:
Agent Toolbox

How to help a “boomerang buyer”

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Boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your client base. Oftentimes credit-impacted buyers feel adrift navigating their way back to homeownership, and an agent with the right expertise can prove invaluable. To position yourself for success, check out these beginning …

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22

Mar
2016
Posted in:
Agent Toolbox

Good reads for real estate agents

goodReadsforAgents

If you’ve enjoyed Homebased, be sure to check out our sister blog for homebuyers, Homeward! Recent stories include…   Prepping your home for a real estate photographer This article may help you coach your clients for the day of their photo shoot. Let us be the ones to tell them to pack away their knickknacks …

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08

Mar
2016
Posted in:
Agent Toolbox

Listing typos: good for a laugh; bad for business

Typo2sday

Between touchscreen keyboards, overzealous autocorrect and the average agent’s hectic schedule, it’s a wonder there aren’t more typos on the MLS. But, when they do happen, they can be a big buyer turn-off. Redfin® teamed up with the grammar experts at Grammarly® to survey just how important a polished real estate listing is to homebuyers. …

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15

Dec
2015
Posted in:
Agent Toolbox

How to help a first-time buyer

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As a real estate professional, you’re probably well aware of the potential equity and tax benefits renters could be missing out on, but they might not understand them. That’s why some renters who could benefit today from homeownership still remain on the fence. Even when they decide to jump in the market, everything about the …

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