Browsing Tag

Home Selling Tips

Tips & Tools

Open House Tips: Do’s and Don’ts

January 11, 2017
Front door and doormat

An open house can make or break a home sale for you and your seller. These tips can help an open house go smoothly to increase the chances of an interested buyer moving forward. Do: Have a sign advertising the open house up in the neighborhood for at least one week before the event. It’s helpful to give buyers enough notice to plan to attend an open house. A week is a good amount of time for locals to see the sign and add it…

Continue Reading

Share this article

Tips & Tools

New Year’s Resolution: Expand Your New Home Sales

December 30, 2016
2017 spelled out in light bulbs

New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with these simple steps.   Get to Know Builders Every new home builder has a unique homebuying process. To best accommodate your clients, learn about the product offerings, price point, reputation,…

Continue Reading

Share this article

Tips & Tools

Client Gift Guide for Realtors®

December 7, 2016
Client gifts

A client gift is a valuable way to keep your relationship with your buyer top of mind in the years between home purchases. Whether you’re searching for the right closing gift or a holiday gift for past buyers planning a move in the coming year, we’ve got a few ideas (and estimated costs) for you!   Cutting board ($25 – $170+) Were kitchen features a priority for your clients? If so, they may appreciate the gift of a handsome cutting board. You may be surprised…

Continue Reading

Share this article

Tips & Tools

Handy Real Estate Articles for You (and Your Clients)

July 26, 2016
Online real estate articles

Have you been keeping an eye on Homeward, our blog for homebuyers, home sellers and happy homeowners? If not, here are a few recent articles you may want to share with your clients:   4 things a real estate agent can do for you (other than show homes!) Are your clients aware of all the work you invest in their real estate transaction? Let us do the bragging for you! Continue Reading   A guide to our free homebuyer guides Whether you’ve got military buyers,…

Continue Reading

Share this article

Tips & Tools

Drone Photography for Real Estate—Get the Latest!

July 20, 2016
Drone flying at sunset

Drone photography has already made a huge impact on real estate marketing, and now that the FAA has finally released guidelines for commercial drone use, the aerial photography market is poised to take off. What is drone photography? A drone is a small Unmanned Aircraft System (also known as a sUAS, UAS or, alternatively, as an Unmanned Aerial Vehicle/UAV). In real estate, drones are used as a low-cost alternative to helicopters or planes when obtaining low-altitude aerial photography of a property on the market. Agents…

Continue Reading

Share this article

Tips & Tools

How to Help Military Homebuyers

June 8, 2016
Military family on porch

Buying a home presents a few extra challenges for active-duty servicemen and women, but it also offers some unique advantages—the opportunity to build equity while using a tax-free Basic Allowance for Housing (BAH), for example. Armed with a little information, your military client’s experience doesn’t have to be much different from the average homebuyer’s.   Here’s what you can do to help: Find out how far from base your clients would like to live. For some military families, the distance from base isn’t just a…

Continue Reading

Share this article

Tips & Tools

Why Sell New Homes? Lower Insurance Premiums!

May 10, 2016

Are your clients weighing new and resale homes in their search? Clue them in on this lesser-known benefit of buying new: newly built homes typically have lower insurance premiums than older homes.   Many factors are used to determine homeowners insurance rates, including the home’s location, risk factors (e.g., swimming pools and trampolines on the property) and, of course, the buyer’s credit score. But also important are the age of the home and its type of construction.   Brand-new homes are built with brand-new materials,…

Continue Reading

Share this article

Tips & Tools

Energy Savings Sell—If You Sell Them!

April 21, 2016

Are your clients unfamiliar with the RESNET® HERS® Index? Share this video to help them understand the big benefits behind that little number.     Want to read more about the selling points of energy-efficient homes? Check out How to talk to your clients about energy savings! The video above was prepared by RESNET® and can be found at www.hersindex.com. RESNET® has developed the HERS® index to indicate the comparative efficiencies of homes. It is no guarantee that energy efficiencies will be achieved. Actual results will vary. To…

Continue Reading

Share this article

Tips & Tools

5 Tax-time Conversation Starters

April 8, 2016

Talking taxes with your clients can be tricky—after all, federal and state tax laws can change at any time—but that doesn’t mean you should stay mum on one of homeownership’s great financial advantages. Here are just five tax-related topics that could interest your clients: Some costs associated with buying a home may be tax deductible, such as points paid to lower a mortgage interest rate, upfront private mortgage insurance (PMI) premiums, loan-origination fees, VA funding fees and USDA guarantee fees. Federal and state tax deductions…

Continue Reading

Share this article

Tips & Tools

How to Help a “Boomerang Buyer”

March 29, 2016

Boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your client base. Oftentimes credit-impacted buyers feel adrift navigating their way back to homeownership, and an agent with the right expertise can prove invaluable. To position yourself for success, check out these beginning pointers on becoming an effective ally for boomerang buyers.   Find their best loan option Each loan type has a different waiting period before boomerang buyers can apply for a…

Continue Reading

Share this article