Browsing Tag

Marketing Materials

Tips & Tools

Sales Tools You’ll Find at Our Sales Centers

January 17, 2019

One of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients want to know what sets Richmond American apart from other homebuilders? Our pocket folder is a great place to start. It includes information about our company’s history and corporate culture,…

Continue Reading

Share this article

Tips & Tools

2019 Closing Gift Guide

November 30, 2018
Book cover

Looking for some fresh ideas for closing gifts? We’ve done some footwork for you! This year we’ve focused on gifts that help clients explore and appreciate the new neighborhood they’ll call home—all thanks to your guidance. A taste of local flavor! From farmer’s markets to local Mom-and-Pop stores, interest in supporting local businesses has been growing in recent years. Why not wow your clients with some insider knowledge of your area’s best-kept secrets? This may be especially popular with relocation buyers eager to shed their…

Continue Reading

Share this article

Tips & Tools

Happy Homebuyers? We’d Love to See Them!

June 26, 2018
Happy Homebuyers

Did you know that we regularly feature happy homebuyers on Facebook and Twitter, and on our homebuyer blog? If you have clients with a great Richmond American homebuying experience to share, let us know! Posts like these are a great way for buyers to celebrate their big day, and they give you some great content to share on your own social media channels. Clients interested in participating? Simply reach out to the sales associate you’ve been working with at your clients’ community, and they’ll be…

Continue Reading

Share this article

Tips & Tools

Prepare Your Buyers for a Seller’s Market

April 27, 2017
Homebuying in a Competitive Market Guide

Your clients (especially first-time buyers) may not be prepared for the fast-paced, competitive nature of buying a home in a seller’s market. Fortunately, we’ve got a new guide for that! Homebuying in a Competitive Market is free to download and includes tips to help buyers: Get ready to act quickly Optimize their home search Boost an offer on a resale home And more Share it with your clients today or get your own copy and use it as a refresher! You may find that it’s…

Continue Reading

Share this article

Tips & Tools

Headshot “How to” for Realtors®

September 27, 2016
Camera lens

Whether you’re a new real estate agent ready to sit for your first professional headshot or a seasoned veteran who just needs an update, here are a few do’s and don’ts to consider before getting in front of the lens.   DO Hire a professional photographer. Your marketing materials are worth the investment. Listen to your photographer and follow his/her directions. Look at the camera. Eye contact is engaging and builds trust. Relax and act natural. Stiff poses and overly bright smiles make you less…

Continue Reading

Share this article