Browsing Tag

Niche buyer articles

Neighborhoods

Generating Leads from Large Local Employers

September 6, 2017
six light bulbs with one lit up

Are you seeing a lot of interest from relocation buyers? It may be worthwhile to find out what’s bringing them to town. If it’s a large employer in your area, you may have an untapped lead source right under your nose! Once you’ve identified a demand for housing near a particular business, there are a variety of ways you can try to reach out to your audience and generate leads: Facebook ads targeted toward the company’s employees Connecting with the company’s recruitment/relocation team Advertising in…

Continue Reading

Share this article

Tips & Tools

How to Help a “Boomerang Buyer”

August 24, 2017
Boomerang buyers moving into their new home

It’s 2017, and that means many Americans who were hardest hit by the Great Recession have had time to reestablish their credit and may be thinking about owning a home again. These boomerang buyers—former homeowners looking to reenter the market after having been sidelined by foreclosure or bankruptcy—can be a great demographic for expanding your client base. Oftentimes credit-impacted buyers feel adrift navigating their way back to homeownership, and an agent with the right expertise can prove invaluable. To position yourself for success, check out…

Continue Reading

Share this article

Tips & Tools

Student Loan Debt and Homeownership

May 4, 2017
Graduation cap with money

Having a college education is very valuable. Unfortunately, the price tag often reflects this, and navigating post-graduation financial waters can be tricky. That being said, student loan debt shouldn’t be a barrier to homeownership. There are ways to balance the responsibility of paying off student loans and still enjoy homeownership. Here are a few concerns these buyers may have about buying a home, and some ways you can address them. “I can’t save up for a down payment while making student loan payments.” Saving for…

Continue Reading

Share this article

Tips & Tools

Tips for Helping Relocation Homebuyers

March 23, 2017
Map with location pins

Uprooting is a big step for homeowners. Luckily, there are specific ways to help relocation homebuyers. Some of our favorite ideas include: Focus on schools. School ratings are important to not only families with children, but to all buyers thanks to their impact on resale value. Make sure you can easily direct clients to online sources of information about the schools serving your area. Emphasize convenience. While not always at the forefront of a buyer’s mind, proximity to frequented places is important for a high…

Continue Reading

Share this article

Tips & Tools

How to Help Military Homebuyers

June 8, 2016
Military family on porch

Buying a home presents a few extra challenges for active-duty servicemen and women, but it also offers some unique advantages—the opportunity to build equity while using a tax-free Basic Allowance for Housing (BAH), for example. Armed with a little information, your military client’s experience doesn’t have to be much different from the average homebuyer’s.   Here’s what you can do to help: Find out how far from base your clients would like to live. For some military families, the distance from base isn’t just a…

Continue Reading

Share this article

Tips & Tools

How to Help a First-time Buyer

December 15, 2015

As a real estate professional, you’re probably well aware of the potential equity and tax benefits renters could be missing out on, but they might not understand them. That’s why some renters who could benefit today from homeownership still remain on the fence. Even when they decide to jump in the market, everything about the homebuying process is entirely new. That’s why first-time homebuyers need professional advocates like you, and we’re here to help put a plan of action together. Here are six points to…

Continue Reading

Share this article