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Why Sell New

Tips & Tools

Brands Buyers Trust

April 15, 2021

When considering a large purchase, familiar names inspire confidence. From flooring to finishes and lighting to paint, we work with recognized vendors to make sure your clients are selecting top-notch items to include in their dream home. Our design team makes an effort to offer the latest and greatest from a variety of reputable companies while also making sure buyers will love the look of their home for many years to come.

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8 Ways We Make a Real Estate Agent’s Job Easier

March 26, 2021

An agent’s life is busy. Between wooing prospects, researching comps, scheduling showings, arranging closings and gathering reviews and referrals, there’s a lot to juggle. Here are just a few ways you can put our resources to work for you when you choose to sell Richmond American homes.

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The Power of Personalization in New Home Sales

February 5, 2021
Homebuyers browse a display of bathroom faucets and showerheads at the Home Gallery™

If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. Learn more about this exciting selling point and how you can put it to work for you.

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New Home Sales Tools for 2021

January 21, 2021

We’ve gathered a new set of resources especially for buyers in the early phases of their house hunt. This program of new home sales tools is called Start Smart. Throughout this season, we’ll focus on blog topics and sharable social media stories that speak to buyers looking to join in the spring or fall selling seasons. Here are some you can start sharing right now!

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Introducing: Lifestyle Approved

October 22, 2020
Video preview of Lifestyle Approved

The shift to a more home-centered lifestyle—whether that’s working (or working out) at home, schooling children remotely, or making dinner instead of reservations—has made a lot of people reevaluate how well their spaces fit the way they live today. For house hunters seeking flexible floor plans with features like home offices and playrooms, outdoor living areas and tech centers, we’ve created Lifestyle Approved.

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Women in Real Estate: Natasha Gandhi Talks Housing Affordability

September 21, 2020

According to Division President Natasha Gandhi, affordability is the biggest obstacle facing homebuilders right now. Every builder seems to be scrambling to react to a growing need for affordable options in new home construction. But the problem is more complex than building inexpensive houses. More and more millennials are entering the market. They’re savvy and they’re looking for more than the cheapest possible living space…

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The Home Gallery™ and Client-pleasing Personalization Options

August 20, 2020

Boasting a layout ready-made for entertaining and up to six bedrooms, it’s no surprise that the two-story Hemingway is one of our top-selling floor plans. Its universal appeal is enhanced by a range of structural options, as well as a wow-worthy selection of interior design possibilities. For buyers eager to put their personal stamp on a new house, our incredible Home Gallery™ locations are a major selling point, and are packed with products to suit every taste. These boutique-style showrooms offer a dazzling array of…

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Dave Viger Explains the Power of Focus in Homebuilding

June 11, 2020

As a graduate from the Naval Academy and former NFL player, Dave Viger understands the power of focus. He started his homebuilding career as a superintendent for Richmond American Homes of Nevada, Inc. and has been on a solid trajectory within the industry ever since. Today, he oversees the operations of Richmond American Homes companies in Arizona, Utah and Northern California as Regional President. Dave’s leadership style mirrors what he appreciates about Richmond American: a culture that stays true to the company roots, yet adaptable…

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