Tips & Tools

The Selling Power of Personalization

September 15, 2017

Homebuyer browsing design options at Richmond American's Home Gallery

Finding a resale home that checks all the boxes on your clients’ wish list? Good luck! Finding a floor plan that clients can personalize with their choice of cabinets, countertops, flooring and more? Good business. If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. What’s the Home Gallery™? It’s a boutique-style design center that’s unlike others in the homebuilding industry. There, buyers who…

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Events & Specials

Using homebuilder incentives to make the sale

July 7, 2017

An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. For example, we’re currently running a Make Your…

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Tips & Tools

Sellers Stressing You Out? Try Selling New Homes!

June 30, 2017

Selling new homes can make buyers happy.

A home is one of the largest financial and emotional investments many people will make in their lifetime. Is it any wonder that when it’s time to move on, a home seller might have difficulty viewing things objectively? Here are a couple of common situations that could be avoided by selling new homes instead! Highly subjective home pricing Maybe they’re reminiscing about all the good times they’ve enjoyed within those walls. Maybe they’re mentally adding up all the maintenance and improvement costs they’ve poured into…

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Tips & Tools

10 Reasons Buyers Love New Homes

May 11, 2017

New home streetscape in Southern California for New Homes Infographic

Whether you’re new to selling new homes, or just need a refresher, here’s a handy infographic to help you communicate the value of new construction to your clients. For more in-depth information, tips and tools, be sure to download our free Selling New Homes Guide, created just for agents like you!

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Tips & Tools

New Year’s Resolution: Expand Your New Home Sales

December 30, 2016

New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with these simple steps. Get to Know Builders Every new home builder has a unique homebuying process. To best accommodate your clients, learn about the product offerings, price point, reputation,…

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Tips & Tools

What Your Client’s New-home Warranty Can Do for You

October 25, 2016

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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Tips & Tools

How Agents Leverage New Construction to Inspire Client Loyalty

June 15, 2016

Selling new homes has its challenges, but it also has advantages that resale can’t match—benefits you can leverage to earn more referrals and repeat business. Touring model homes is a worry-free experience. Unlike an occupied resale home, a model home always has its best foot forward. You won’t find dirty dishes in the sink or laundry on the floor—or worse!—an un-kenneled pet greeting you at the door. Everything is professionally and neutrally decorated, so you won’t have to help your clients see past personal knickknacks…

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Tips & Tools

Why Sell New Homes? Lower Insurance Premiums!

May 10, 2016

Are your clients weighing new and resale homes in their search? Clue them in on this lesser-known benefit of buying new: newly built homes typically have lower insurance premiums than older homes. Many factors are used to determine homeowners insurance rates, including the home’s location, risk factors (e.g., swimming pools and trampolines on the property) and, of course, the buyer’s credit score. But also important are the age of the home and its type of construction. Brand-new homes are built with brand-new materials,…

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Tips & Tools

Energy Savings Sell—If You Sell Them!

April 21, 2016

Are your clients unfamiliar with the RESNET® HERS® Index? Share this video to help them understand the big benefits behind that little number. Want to read more about the selling points of energy-efficient homes? Check out How to talk to your clients about energy savings! The video above was prepared by RESNET® and can be found at www.hersindex.com. RESNET® has developed the HERS® index to indicate the comparative efficiencies of homes. It is no guarantee that energy efficiencies will be achieved. Actual results will vary. To…

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Tips & Tools

Why Sell New Homes? Minimal Maintenance!

January 14, 2016

When your clients think about buying a brand-new home, advantages such as choosing their neighborhood, floor plan, homesite and options may spring to mind (it’s all about the personalization!). They may also relish the idea of being the very first occupant(s) in the fresh, clean space. But there’s another big benefit that many buyers may overlook, especially if it’s their first home purchase: new homes typically require less maintenance than their resale counterparts. New homes (whether to-be-built or spec) are a great choice for clients…