There’s no denying that part of a new home’s appeal is in the buyer’s freedom of choice. Selecting a floor plan and structural options, a homesite, and all the interior finishes and fixtures that make a home uniquely personal puts your client in the driver’s seat. But, not every buyer has the time to build a new home from the ground up. What’s more, not every buyer has the desire to make design choices. For those shoppers, we have quick move-in homes. Professionally designed inside…
A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…
An often-overlooked benefit of selling new homes: special offers and events! They’re not always available, but when they are, homebuilder incentives can be a powerful motivation for house hunters on the fence about buying now. How can real estate agents find out about homebuilder incentives and events? At Richmond American, we tend to share special offers via social media and email, so it’s a good idea to connect with us so you’ll always be in the know. Feel free to share our posts and promotional…
If you’re ready to take your real estate career to the next level, we may the opportunity you’ve been waiting for! With homebuilding operations in 10 states, including Arizona, California, Colorado, Florida, Maryland, Nevada, Oregon, Utah, Virginia and Washington, we’re always on the lookout for talented agents to join our sales team as: New Home Specialists Sales associates-in-training Sales associates Sales managers Learn more about these essential roles and take a look at a typical day in the life of a Richmond American sales associate.…
If you’ve never sold a Richmond American home, you may not know about one of our greatest differentiators: design personalization. Where some builders may have a handful of carpet swatches and flooring tiles for buyers to browse, we have The Home Gallery™. Located in a dozen cities across the states we serve, our Home Gallery™ design centers showcase hundreds of interior options, from flooring and cabinets to backsplashes, lighting, home technology, door hardware and more. Buyers who choose to build from the ground up…
When a customer walks into one of our sales centers with a real estate agent, it makes our heart happy! Not only do we know that the homebuyer will generally be more informed, but we’re confident that the agent will help the process go more smoothly for everyone. Since Valentine’s Day is approaching, we thought it was the right time to give a big shout out to the agents we work with everyday. Here are our top agent Thank Yous from Richmond American! Thank you…
Finding a resale home that checks all the boxes on your clients’ wish list? Good luck! Finding a floor plan that clients can personalize with their choice of cabinets, countertops, flooring and more? Good business. If you’re looking for ways to wow your clients and earn their repeat business and referrals, it’s time to make the Richmond American Home Gallery™ a part of your sales strategy. What’s the Home Gallery™? It’s a boutique-style design center that’s unlike others in the homebuilding industry. There, buyers who…
A home is one of the largest financial and emotional investments many people will make in their lifetime. Is it any wonder that when it’s time to move on, a home seller might have difficulty viewing things objectively? Here are a couple of common situations that could be avoided by selling new homes instead! Highly subjective home pricing Maybe they’re reminiscing about all the good times they’ve enjoyed within those walls. Maybe they’re mentally adding up all the maintenance and improvement costs they’ve poured into…
Whether you’re new to selling new homes, or just need a refresher, here’s a handy infographic to help you communicate the value of new construction to your clients. For more in-depth information, tips and tools, be sure to download our free Selling New Homes Guide, created just for agents like you!
New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with these simple steps. Get to Know Builders Every new home builder has a unique homebuying process. To best accommodate your clients, learn about the product offerings, price point, reputation,…
