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Why Sell New

Tips & Tools

New Year’s Resolution: Expand Your New Home Sales

December 30, 2016
2017 spelled out in light bulbs

New Year’s is a perfect time to evaluate our goals. Here are tangible ways to prepare for helping your clients (and your business) in the coming year. Especially if you work in a tight housing market, new construction can be a crucial component of your real estate business. Expanding your new home sales starts with these simple steps.   Get to Know Builders Every new home builder has a unique homebuying process. To best accommodate your clients, learn about the product offerings, price point, reputation,…

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What Your Client’s New-home Warranty Can Do for You

October 25, 2016
Happy woman reviewing bill

A new-home warranty offers obvious advantages for your clients—and some not-so-obvious opportunities for you! If you’re used to selling resale, you’ve seen that once your clients have the keys, they’re generally stuck with the bill if they have a home problem four or six months down the road. With a new home and all-new appliances, not only are buyers less likely to have a problem in the first place, but they also enjoy the peace of mind a home warranty and manufacturers’ warranties afford. Here…

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How Agents Leverage New Construction to Inspire Client Loyalty

June 15, 2016

Selling new homes has its challenges, but it also has advantages that resale can’t match—benefits you can leverage to earn more referrals and repeat business. Touring model homes is a worry-free experience. Unlike an occupied resale home, a model home always has its best foot forward. You won’t find dirty dishes in the sink or laundry on the floor—or worse!—an un-kenneled pet greeting you at the door. Everything is professionally and neutrally decorated, so you won’t have to help your clients see past personal knickknacks…

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Why Sell New Homes? Lower Insurance Premiums!

May 10, 2016

Are your clients weighing new and resale homes in their search? Clue them in on this lesser-known benefit of buying new: newly built homes typically have lower insurance premiums than older homes.   Many factors are used to determine homeowners insurance rates, including the home’s location, risk factors (e.g., swimming pools and trampolines on the property) and, of course, the buyer’s credit score. But also important are the age of the home and its type of construction.   Brand-new homes are built with brand-new materials,…

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Energy Savings Sell—If You Sell Them!

April 21, 2016

Are your clients unfamiliar with the RESNET® HERS® Index? Share this video to help them understand the big benefits behind that little number.     Want to read more about the selling points of energy-efficient homes? Check out How to talk to your clients about energy savings! The video above was prepared by RESNET® and can be found at www.hersindex.com. RESNET® has developed the HERS® index to indicate the comparative efficiencies of homes. It is no guarantee that energy efficiencies will be achieved. Actual results will vary. To…

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Why Sell New Homes? Minimal Maintenance!

January 14, 2016

When your clients think about buying a brand-new home, advantages such as choosing their neighborhood, floor plan, homesite and options may spring to mind (it’s all about the personalization!). They may also relish the idea of being the very first occupant(s) in the fresh, clean space. But there’s another big benefit that many buyers may overlook, especially if it’s their first home purchase: new homes typically require less maintenance than their resale counterparts. New homes (whether to-be-built or spec) are a great choice for clients…

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