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New vs. Resale

Tips & Tools

How to Talk to Clients About Energy Savings

July 28, 2017
Energy efficient home features

Do energy-efficient features actually sell homes? This is a question real estate agents often ask and the answer depends on the mindset of the buyer. There are green-minded clients who have energy savings at the top of the wish list, and for them, the question is an easy yes. However, even for buyers who are more concerned with lifestyle features, energy efficiency can play a part in building trust in a homebuilder.   The wallet-conscious buyer Though many people want an earth-friendly home, the potential…

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Tips & Tools

How Agents Leverage New Construction to Inspire Client Loyalty

June 15, 2016

Selling new homes has its challenges, but it also has advantages that resale can’t match—benefits you can leverage to earn more referrals and repeat business. Touring model homes is a worry-free experience. Unlike an occupied resale home, a model home always has its best foot forward. You won’t find dirty dishes in the sink or laundry on the floor—or worse!—an un-kenneled pet greeting you at the door. Everything is professionally and neutrally decorated, so you won’t have to help your clients see past personal knickknacks…

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Why Sell New Homes? Lower Insurance Premiums!

May 10, 2016

Are your clients weighing new and resale homes in their search? Clue them in on this lesser-known benefit of buying new: newly built homes typically have lower insurance premiums than older homes.   Many factors are used to determine homeowners insurance rates, including the home’s location, risk factors (e.g., swimming pools and trampolines on the property) and, of course, the buyer’s credit score. But also important are the age of the home and its type of construction.   Brand-new homes are built with brand-new materials,…

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Why Sell New Homes? Minimal Maintenance!

January 14, 2016

When your clients think about buying a brand-new home, advantages such as choosing their neighborhood, floor plan, homesite and options may spring to mind (it’s all about the personalization!). They may also relish the idea of being the very first occupant(s) in the fresh, clean space. But there’s another big benefit that many buyers may overlook, especially if it’s their first home purchase: new homes typically require less maintenance than their resale counterparts. New homes (whether to-be-built or spec) are a great choice for clients…

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