Let’s Work Together to Lead Your Buyers Home

As you know from working with your clients, buying a home may be one of the most important purchases of their lives. That’s why, like you, we put so much care and consideration into every part of our business, from the floor plan creation to the post-closing customer service. We spend hours upon hours making sure our homes are designed to be both versatile and functional.

We work with trusted and recognizable vendors, and our team of professional designers thoughtfully selects high-quality fixtures and finishes to ensure each home boasts a seamless, stylish design. We guide our buyers along their exciting journey to homeownership, making sure they feel confident, comfortable, and taken care of throughout.

We’re Leading the Way Home.

The phrase isn’t just our tagline—it’s the foundation of our business. Richmond American Homes is dedicated to helping buyers across the country find their dream homes, and we understand you probably have a very similar goal. So, are you ready to work together to lead our mutual clients home?

What does Leading the Way Home mean?

In short, it means providing buyers with next-level service and a quality home that’s been designed with flow, function, and lifestyle in mind. The three core principles of this philosophy are quality, livability, and customer care, and we believe those tenants are what set us apart from other builders. Let’s explore these key components further and see what they mean for your clients (and you!).

Quality construction and design

Our commitment to quality goes far beyond just the basics—it’s at the heart of each home we build. From the floor plans to the final touches, every single detail reflects our desire for excellence. Your clients should have a space that truly enhances their daily lives—one that is beautiful, comfortable, and built to stand the test of time. With this in mind, we prioritize an ideal balance of durability, sustainability, and aesthetics in our building process. In practice, this looks like:

Thoughtful and meticulous vendor selection. We emphasize trusted, time-honored, and recognizable brands and thoroughly vet each product to ensure they meet our stringent quality standards. GE®, Sherwin-Williams®, Kichler®, Emser Tile®, and Kwikset® are just a few of the vendors we currently work with. To learn more about our sourcing and selection process, take a look at the following video:

Professionally curated fixtures and finishes. Our internal team of design experts combs through a variety of products to select the perfect elements for each home. From the light fixtures to the flooring, each detail is color matched and chosen to highlight form, function, cohesion, and timeless elegance. All that’s left is for your buyers to move in and add their own personal touch with furniture, décor, and art!
Energy-efficient features and building practices. Greener homes have the potential to benefit both the environment and the lives of homeowners. Possible advantages could include greater comfort levels, improved air quality, lower energy bills, less waste, and more. Many of our homes include features such as ENERGY STAR®-certified appliances, tankless water heaters, higher efficiency HVAC systems, smart thermostats, and more.

Livability for everyday needs

As we’ve mentioned, each of our floor plans is thoughtfully designed for versatility and livability. But what does livability really mean? To us, it means that our homes are able to effectively accommodate the daily needs of our customers. A house isn’t just four walls and a roof—rather, it’s a space where life happens. We believe that a home’s layout and design should reflect this dual purpose. Regardless of what your clients are searching for, we aim to have an option that can suit their lifestyle. We think you’ll notice a difference the moment you walk in the door.

Have buyers who work from home? Many of our floor plans offer a convenient study, sometimes with double doors that afford added privacy. Working with a house hunter who has mobility challenges? One of our numerous single-story options could be a perfect match! Trying to find a home for an avid amateur chef? Useful kitchen features, such as walk-in pantries, large islands, and high-quality appliances, will certainly peak their interest. This understanding that no two homebuyers are alike (and every buyer deserves to have a home that fits their unique lifestyle) is why we offer a wide range of home collections and unique features. These include the popular Seasons™ Collection, the luxurious Aspire™ Collection, the spacious UltraGarage®, and more.

Clients who are new to house hunting might be unsure of how to read a floor plan or decide which is the best one for their needs. If you have a few buyers like that on your roster, we’ve got you covered! Our website is a treasure trove of information on this topic. Plus, we also have related blog articles and complimentary guides that you can share with your clients to help demystify the homebuying process and make them more comfortable with their decisions along the way.

Continuous customer care

When clients purchase a home with Richmond American, the customer service they receive doesn’t start and end when they sign the dotted line on their closing papers. Our dedication to customer care runs through the entirety of the buying process, from the moment a client reaches out to us until well after they’re all settled into their brand-new home. The Richmond American team is there to offer help for you and your clients at every step of the journey.

At the very beginning of the process, our architects consider homebuyer needs as they conceptualize our floor plans. New Home Specialists answer initial questions, help narrow down potential homes and communities, and schedule tours of model homes and listings. Sales associates help you close the deal, ensuring everything is in order for your buyer’s dream home to become a reality. And finally, our warranty team is available to address any post-closing concerns your buyers may have.

Additionally, we work closely with our affiliated companies: HomeAmerican Mortgage Corporation, American Home Insurance Agency, Inc., and American Home Title and Escrow Company. These affiliates have strong working relationships and a deep knowledge of each other’s products (including our homes!), allowing them to offer comprehensive services and a seamless shopping experience for clients. This “one-stop shop” option is certainly not required for Richmond American homebuyers, but it does present some attractive advantages for those who choose to work with these affiliates. These benefits include a streamlined process, personalized services, competitive pricing options, and decades of professional experience.

Why this matters for agents

Real estate agent looking over paperwork with a couple of homebuyers

So what does this all mean for you? As a real estate agent, you’re on the front lines of the homebuying journey. You guide, support, and advocate for your clients throughout the process, so it’s important for you to understand the values and priorities of the builder you’ll be working alongside. You want to be sure that they’ll provide the quality and care your buyers are looking for.

Additionally, we know that reputation is everything in real estate, and satisfied customers translate to successful agents. When your clients walk away from a transaction feeling supported, informed, and genuinely thrilled with their new home, that experience reflects positively on you. Happy buyers can lead to repeat customers and referrals, but that outcome is much easier to achieve when you have a trusted, experienced, and dedicated builder by your side.

As part of our mission to lead the way home for buyers, we also want to provide resources and assistance for real estate agents to do the same. This includes:

New Home Specialists who can help narrow down your client’s options based on their wish list
A full library of useful blog articles on topics ranging from self-care tips to floor plan spotlights
The ability to register clients for up to 30 days without risk to your commission
Local interest lists and email alerts that keep you up to date on the latest events, new floor plans, community grand openings, special offers, active listings, and more.

Let’s Lead the Way Together

Helping buyers find the right home is a meaningful responsibility—and a rewarding one. At Richmond American Homes, we want to make that journey a little easier for you and your clients alike. With thoughtfully built homes, flexible floor plan options, and dedicated support from start to finish, we offer the kind of experience that fosters confidence and satisfaction on both sides of the transaction.

So, are you ready to work with a builder that values your time, respects your role, and shares your passion for helping people find a place to call home?

Let’s lead the way—together.