Even the best agents could benefit from some assistance. Whether you’re battling an overflowing inbox, trying to balance a growing client list, are new to a market, or are just getting started in new-construction sales, a little help could go a long way. But where do you find it?
Allow us to introduce you to our dedicated team of Online Sales Specialists. These local pros are here to save you time and effort, all while helping your clients find their dream home in the perfect community. They take care of the behind-the-scenes legwork so you’re free to focus on tasks that boost your reputation. Beyond being experts in Richmond American homes, they’re also highly knowledgeable about the area’s market and neighborhoods, making them an invaluable extension of your business.
In this article, we’ll dive into the advantages of working with our online sales team, so you can work faster and sell more.
How can our Online Sales Specialists save you time and effort?
They can identify relevant communities and listings

Let’s face it: today’s housing market offers an overwhelming number of options. Narrowing down the right neighborhoods and homes for each client can be challenging and time-consuming. The good news? This is where our Online Sales Specialists truly shine and can help you the most.
With inside knowledge of our floor plans, communities, and available listings and homesites, they can quickly match buyers with options that meet their criteria. For instance, if your buyer is determined to find the perfect four-bedroom home with a garage large enough to fit their camper, the online sales team can pull up available plans that check those boxes. Or, if your client must live in a neighborhood with ample walking paths for their pooch, one of our specialists can pinpoint communities in the area featuring that amenity. Our team will cover that preliminary search, while you focus instead on taking care of your clients and moving deals forward.
They can provide insight on lifestyle features
Our floor plans are designed to support how homebuyers truly live. The online sales team understands this and is able to go beyond the basic bed-and-bath count to highlight what really matters:
- Enough bedrooms to accommodate kids, aging relatives, overnight guests, and anyone else
- Versatile spaces that can transform from a playroom to a home office when needed
- Smart storage solutions throughout to help keep clutter at bay
- A secluded primary suite that serves as a retreat from the hustle of daily life
- Comfortable outdoor spaces for entertaining and relaxing
- And other features your clients may prioritize
Online Sales Specialists are trained in how to sell these elements and can tailor them to your buyers’ exact needs.
They can schedule tours

When your clients are ready to take the next step, our team is ready to handle the logistics. An Online Sales Specialist can set up tours of communities, model homes, and listings, as well as coordinate appointments with on-site sales consultants.
The best part? You can still protect your commission, even if you’re unable to attend a showing. Simply create an account on our site and register your clients. Once they confirm by email, their registration will be valid for up to 30 days.
They can fill in knowledge gaps

No matter how experienced you are, it’s impossible to have every answer at your fingertips—especially when it comes to new-construction sales. Online Sales Specialists are here to support you with up-to-date information on special offers, details about neighborhood amenities and availability, local insights (especially if you’re new to the area), and answers to any builder-specific questions.
Think of them as your go-to resource for quick, accurate information, so you can respond to your clients faster and with confidence.
How can you get in touch with the team?
Getting started is simple. When a client expresses interest in building a new home or purchasing a quick move-in listing, you can:
- Connect with our team by calling 888.996.3060 or starting a chat online.
- Share your client’s details, including budget, desired timeline, area of interest, and must-have features.
- Let the local pros do the legwork—they’ll curate a list of options tailored to your buyer’s needs.
- Review options with your clients, allow them to ask any questions, and schedule tours if they’re ready to proceed.
This seamless collaboration allows you to deliver a high-quality experience for house hunters, without increasing your workload.
What other resources are available?
Our Online Sales Specialists are excellent resources, but they’re certainly not the only ones available. Peruse our website and discover:
- Informative guides that tackle some of the biggest homebuying topics, for both you and your clients
- A robust library of blog articles covering everything from how to answer common mortgage questions to selling pet-friendly homes
- An equally extensive homebuyer blog full of shareable stories your clients will appreciate
These tools can help you position yourself as a trusted partner for your buyers, keep them informed throughout the process, and maintain a loyal and satisfied client base.
Remember: work smarter, not harder
In today’s competitive real estate market, efficiency and responsiveness are key. By leveraging the expertise of our Online Sales Specialists, you can streamline your workflow, provide better service to your clients, and potentially close more deals. Think of this team as an extension of your own—ready to support you, save you time, and help you deliver exceptional results.
New to new home sales?
Get tips for selling the benefits of new construction, setting client expectations and more with our free guide for real estate agents.




